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In this episode of Negotiation Illuminators, Amy Combrinck speaks with Ramona Daniel, a Cultural Insights and Strategy Consultant. Founder of Twenty3.

They explore the evolution of Negotiation practices, the importance of understanding cultural contexts and the significance of communication styles in Negotiations.

Ramona shares her journey of transitioning careers and emphasises the need for relationship building in Negotiations.

Ultimately, they conclude that Negotiation is a dynamic process akin to a dance, requiring adaptability and awareness of cultural differences.

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Prompt Design for Independent Researchers – Foundations

This training session was created for the Insight Consultant Group (ICG) as a Knowledge Share session for their independent consultants.

If you are relatively new to AI, this 45-minute session will help you get more out of the AI tools you’re already using, without needing to become a tech expert. You’ll learn:

What different types of AI tools (like ChatGPT or Claude) can and can’t do, and how to pick the right one for the job
Simple, repeatable ways to write prompts that give you better, more relevant answers
How to fine-tune AI responses when they’re not quite right
Easy ways to keep track of the prompts you’ve written, so you can reuse and improve them over time

This is a hands-on, interactive session for independent researchers who want to work faster, think more creatively, and make AI a more useful everyday tool.

Trend Taster: city or not city edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: travel surge, quiet vacationing, city or not city, travel agent revival, Gen Z spending

Ramona Daniel 28/07/2024 Ramona Daniel 28/07/2024

Zeitgeist Zoom: Underconsumption Core

This month’s Zeitgeist Zoom explores the #underconsumptioncore trend. The report covers:

What is underconsumption core?
How did we get here?
What is riving this trend?
Impact on luxury
Is it virtue signalling?
Is it sticky?

Ramona Daniel 22/07/2024 Ramona Daniel 22/07/2024

Trend Taster: wine joy edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: UGC trust, Gen Z fintech, Thailand’s White Lotus, emotional support AI, wine joy

Ramona Daniel 15/07/2024 Ramona Daniel 15/07/2024

Trend Taster: Japanese collector’s edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: smutty narrators, sporty Gen Z, no launch dating, Japanese collectors, Pinterest searches

Ramona Daniel 08/07/2024 Ramona Daniel 08/07/2024

Trend Taster: Caesar salad edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: famous birthdays, fake news, communities, close friends, news seekers, streaks, Caesar salad and fries

Ramona Daniel 25/06/2024 Ramona Daniel 25/06/2024

How to Incorporate Pop Culture into Your Marketing Strategy

Imagine harnessing the magic of Hogwarts, the thrill of the Avengers assembling, or the nostalgia of Friends’" Central Perk in your marketing strategy. Incorporating pop culture into your marketing strategy can be a powerful tool to reach, engage and connect with your audience. Pop culture, encompassing music, movies, television shows, fashion, memes, and social media trends, offers a shared language and common ground that can resonate deeply with consumers.

In our latest “The Drop” why and how you can leverage pop culture effectively.