June is Pride month and that means we see a lot of rainbow-washing. While LGBTQ+ representation in media has improved over the past few decades, there is still room for improvement. Here are strategies to avoid the rainbow-washing traps and be an ally to the LGBTQ+ community in your marketing.

Desk research, also known as secondary research, is all about diving into a treasure trove of existing data to find answers to your burning research questions. It's a savvy, budget-friendly, and time-efficient way to gather insights, it requires careful planning and execution to ensure reliability and relevance.

Get ready to supercharge your desk research with these top 10 hacks for conducting effective desk research.

The video-on-demand (VOD) landscape is in a state of constant evolution, marked by the influx of new streaming services and the dynamic behaviour of subscribers who frequently switch, replace, and stack services. This shifting terrain presents both opportunities and challenges for providers as they navigate a competitive and rapidly changing market.

Drowning in data? Does your audience glaze over faster than Superman catching a speeding bullet at presentations? Fear not, data warriors! Here's your arsenal of the top 10 data visualisation hacks to transform your spreadsheets of doom into clear, compelling stories. We'll banish chart clutter faster than Iron Man dismantling a villain's robot army, and leave your audience begging for more insights, not hitting the snooze button. So, grab your cape (or metaphorical equivalent), and let's dive into the world of data visualisation mastery!

Survey tools like SurveyMonkey or Typeform make research easier and more accessible for everyone. Whether you work with a self-service platform, or an established research provider, there are points of failure in any survey. Often they are only found when looking at the data. At this point, it is too late to fix them and re-fielding will be required, which impacts your budgets and timings.

Here are the top 3 data collection errors a researcher can encounter and how to avoid them.

Gen Z ‘doom spending’ in the ‘Joy Economy’ is showing a surprising new splurge trend