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Podcast: Negotiation Illuminators
Podcast: Negotiation Illuminators

In this episode of Negotiation Illuminators, Amy Combrinck speaks with Ramona Daniel, a Cultural Insights and Strategy Consultant. Founder of Twenty3.

They explore the evolution of Negotiation practices, the importance of understanding cultural contexts and the significance of communication styles in Negotiations.

Ramona shares her journey of transitioning careers and emphasises the need for relationship building in Negotiations.

Ultimately, they conclude that Negotiation is a dynamic process akin to a dance, requiring adaptability and awareness of cultural differences.

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Prompt Design for Independent Researchers – Foundations
Prompt Design for Independent Researchers – Foundations

This training session was created for the Insight Consultant Group (ICG) as a Knowledge Share session for their independent consultants.

If you are relatively new to AI, this 45-minute session will help you get more out of the AI tools you’re already using, without needing to become a tech expert. You’ll learn:

  • What different types of AI tools (like ChatGPT or Claude) can and can’t do, and how to pick the right one for the job

  • Simple, repeatable ways to write prompts that give you better, more relevant answers

  • How to fine-tune AI responses when they’re not quite right

  • Easy ways to keep track of the prompts you’ve written, so you can reuse and improve them over time

This is a hands-on, interactive session for independent researchers who want to work faster, think more creatively, and make AI a more useful everyday tool.

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Podcast: Talking AI with Ray Poynter
Podcast: Talking AI with Ray Poynter

I had a really enjoyable chat with Ray Poynteron his 'Talking AI' podcast about using LLMs for cultural insights.
His questions made me realise how we are all moving through the GenAI adoption curve at different speeds.
Working as an independent researcher forced me to find new ways to challenge my assumption, so I accelerated my own learning to use LLMs as a thinking partner.
And I very quickly realised that using Ai isn't about replacing human insight, but amplifying your ability to ask better questions when you don't have a team around you.

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: colour drenching edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Cancelled Trip Marketplaces

  • Next-Gen Windows: Wood, Egg Whites, and Rice

  • Event tourism is on the rise

  • Explainer: colour drenching

  • The "Zombie Brand" Resurgence

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: dopamine dressing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Millennial moms are obsessed with their grandmothers' game

  • Discreet period care kits for hotel rooms

  • Overlooked platforms harbour super-engaged audiences

  • Explainer: dopamine dressing

  • Solar Sidewalks Are Turning Every Footstep Into Electricity

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: death metal health food edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • The world's food supply runs on just nine plants

  • Your garden lights are erasing the stars

  • A £50,000 diamond ring that fights phone addiction

  • Explainer: Death Metal Health Food

  • Starbucks Bets Big on Protein Cold Foam

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: sensory marketing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Indian Snacks Are Conquering Western Supermarkets

  • MIT turns banana peels into coffee cups

  • New Hope for Inheritable Disease: "Mitochondrial Donation" IVF

  • Explainer: sensory marketing

  • Dior turns shopping into fortune telling at Harrods

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: vintage haul culture edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Men now make up over a third of Pinterest's global audience

  • New travel trend sees parents crashing honeymoons

  • When BookTok Meets Real-World Adventure

  • Explainer: vintage haul culture

  • How 'Beige-ification' Is Redefining Luxury Travel

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Ramona Daniel Ramona Daniel

Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury

Do you ever check Rotten Tomatoes before watching a film?
I do. But I wonder how much those scores really reflect taste anymore.

When I looked at social listening data via YouScan Social Listening ✨, there was a clear debate: critics vs audiences, “overrated” vs “underrated”, people searching for validation as much as evaluation.

If ratings shape the conversation before we’ve even had the experience, are they still helping us discover culture?

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