This month’s Zeitgeist Zoom explores the #underconsumptioncore trend. The report covers:

• What is underconsumption core?

• How did we get here?

• What is riving this trend?

• Impact on luxury

• Is it virtue signalling?

• Is it sticky?

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: UGC trust, Gen Z fintech, Thailand’s White Lotus, emotional support AI, wine joy

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: smutty narrators, sporty Gen Z, no launch dating, Japanese collectors, Pinterest searches

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: famous birthdays, fake news, communities, close friends, news seekers, streaks, Caesar salad and fries

Imagine harnessing the magic of Hogwarts, the thrill of the Avengers assembling, or the nostalgia of Friends’" Central Perk in your marketing strategy. Incorporating pop culture into your marketing strategy can be a powerful tool to reach, engage and connect with your audience. Pop culture, encompassing music, movies, television shows, fashion, memes, and social media trends, offers a shared language and common ground that can resonate deeply with consumers.

In our latest “The Drop” why and how you can leverage pop culture effectively.

June is Pride month and that means we see a lot of rainbow-washing. While LGBTQ+ representation in media has improved over the past few decades, there is still room for improvement. Here are strategies to avoid the rainbow-washing traps and be an ally to the LGBTQ+ community in your marketing.