Yesterday, the sky was that shade of grey that is typical for London: not quite threatening rain, but not offering sunshine either. And yet, there were little moment of joy: casually running into my neighbour’s dog Peanut, the perfect song shuffling onto my playlist, a message from an old friend that made me smile.

For 84% of us, it is important to find little moments of joy. So I dug into YouScan’s social listening data to understand how micro joy manifests in our daily conversations.

The menopause technology market is projected to reach $60 billion by 2027. Despite this:

• Only 27% of pre-menopausal women understand perimenopause

• Half of post-menopausal women still consider menopause a taboo topic

• Female-founded femtech start-ups raise less than half the funding of male-led companies

While current tech solutions focus primarily on symptoms like hot flushes, there is potential for more inclusive approaches that support the spectrum of menopausal experiences.

Explore my YouScan dashboard to see around which topics the menopause tech conversation clusters.

Ever felt like you're always playing catch-up with the latest trends? Well, buckle up because we're about to dive into the world of trendjacking - a strategy that might just be your ticket to riding the wave of viral sensations and cultural moments.