Services Questionnaire.png

Questionnaire Design

from £2,400.00

Survey tools have made questionnaire creation look deceptively easy. Unfortunately, poorly designed questionnaires lead to biased, unusable, or misleading data - problems that usually only surface once it’s too late to fix them.

This full-day, in-office workshop treats questionnaire design as both an analytical skill and a craft. Participants learn how to design surveys that generate reliable, decision-ready data, rather than noise disguised as insight.

The emphasis is on practical judgement: knowing what to ask, how to ask it, and what not to ask.

Survey tools have made questionnaire creation look deceptively easy. Unfortunately, poorly designed questionnaires lead to biased, unusable, or misleading data - problems that usually only surface once it’s too late to fix them.

This full-day, in-office workshop treats questionnaire design as both an analytical skill and a craft. Participants learn how to design surveys that generate reliable, decision-ready data, rather than noise disguised as insight.

The emphasis is on practical judgement: knowing what to ask, how to ask it, and what not to ask.

Type:

Who it’s for

  • Researchers, insight professionals, analysts, and evaluation teams

  • Anyone responsible for designing or commissioning surveys

  • Teams frustrated by “bad data” and unclear results

Some familiarity with surveys is helpful but not required.

What you’ll cover

  • Translating research objectives into answerable questions

  • Common questionnaire design pitfalls (and how to avoid them)

  • Writing clear, unbiased, respondent-friendly questions

  • Choosing appropriate scales and response options

  • Ordering, flow, and cognitive load

  • Testing and reviewing questionnaires before launch

Where appropriate, participants work on real or example questionnaires.

Format & delivery

  • Duration: Full day (6–8 hours, including breaks)

  • Delivery: In-person at the client’s office only

  • Group size: As per agreed pricing tier

What’s included

  • Full-day facilitated workshop

  • Practical exercises and examples

  • Group discussion and critique

What’s not included

  • Catering or refreshments

  • Survey programming or fieldwork

  • Statistical analysis or reporting services

Practical requirements

  • Room suitable for group discussion

  • Flipcharts or whiteboards recommended

  • Participants encouraged to bring examples of current or upcoming questionnaires

Commercial & logistical notes

  • Prices are exclusive of VAT

  • London-based delivery; travel outside London charged separately

  • Preparation assumes a standard workshop; extensive pre-review of materials can be scoped separately

  • Workshop builds capability but does not guarantee research outcomes