Ramona Daniel Ramona Daniel

Zeitgeist Zoom: Granfluencers

This month’s Zeitgeist Zoom explores the granfluencers. The report covers:

  • Grey Hair, Don't Care: Meet the Granfluencers

  • Silver Segments: The Flavours of Senior Stardom

  • Real Talk: The Authenticity Advantage of Age

  • Wrinkles and Wisdom: Why Aging is the New Aspiration

  • Old School Meets New Cool: Granfluencers and Brand Partnerships

  • Is it sticky?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: cortisol face edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: Luxury Takeaway Tastings, Etsy AI Art, Overconsumption devices, What is "cortisol face"?, 'Natural Cooling' shelters

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: digital dopamine edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: India’s coffee culture, fake piercings, China’s pink tax, digital dopamine, luxury’s niche social platforms

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: influencer menu edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: luxury boom, influencer menu, AI radio, music discovery, wellness rings

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Ramona Daniel Ramona Daniel

What is trendjacking?

Ever felt like you're always playing catch-up with the latest trends? Well, buckle up because we're about to dive into the world of trendjacking - a strategy that might just be your ticket to riding the wave of viral sensations and cultural moments.

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: romantasy edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: romantasy, clothes repair services, X dislike button, dumb phones, noplace

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