In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: India’s coffee culture, fake piercings, China’s pink tax, digital dopamine, luxury’s niche social platforms

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: luxury boom, influencer menu, AI radio, music discovery, wellness rings

Ever felt like you're always playing catch-up with the latest trends? Well, buckle up because we're about to dive into the world of trendjacking - a strategy that might just be your ticket to riding the wave of viral sensations and cultural moments.

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: romantasy, clothes repair services, X dislike button, dumb phones, noplace

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: travel surge, quiet vacationing, city or not city, travel agent revival, Gen Z spending

This month’s Zeitgeist Zoom explores the #underconsumptioncore trend. The report covers:

• What is underconsumption core?

• How did we get here?

• What is riving this trend?

• Impact on luxury

• Is it virtue signalling?

• Is it sticky?

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: UGC trust, Gen Z fintech, Thailand’s White Lotus, emotional support AI, wine joy

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: smutty narrators, sporty Gen Z, no launch dating, Japanese collectors, Pinterest searches

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: famous birthdays, fake news, communities, close friends, news seekers, streaks, Caesar salad and fries

Imagine harnessing the magic of Hogwarts, the thrill of the Avengers assembling, or the nostalgia of Friends’" Central Perk in your marketing strategy. Incorporating pop culture into your marketing strategy can be a powerful tool to reach, engage and connect with your audience. Pop culture, encompassing music, movies, television shows, fashion, memes, and social media trends, offers a shared language and common ground that can resonate deeply with consumers.

In our latest “The Drop” why and how you can leverage pop culture effectively.

June is Pride month and that means we see a lot of rainbow-washing. While LGBTQ+ representation in media has improved over the past few decades, there is still room for improvement. Here are strategies to avoid the rainbow-washing traps and be an ally to the LGBTQ+ community in your marketing.

Desk research, also known as secondary research, is all about diving into a treasure trove of existing data to find answers to your burning research questions. It's a savvy, budget-friendly, and time-efficient way to gather insights, it requires careful planning and execution to ensure reliability and relevance.

Get ready to supercharge your desk research with these top 10 hacks for conducting effective desk research.

The video-on-demand (VOD) landscape is in a state of constant evolution, marked by the influx of new streaming services and the dynamic behaviour of subscribers who frequently switch, replace, and stack services. This shifting terrain presents both opportunities and challenges for providers as they navigate a competitive and rapidly changing market.

Drowning in data? Does your audience glaze over faster than Superman catching a speeding bullet at presentations? Fear not, data warriors! Here's your arsenal of the top 10 data visualisation hacks to transform your spreadsheets of doom into clear, compelling stories. We'll banish chart clutter faster than Iron Man dismantling a villain's robot army, and leave your audience begging for more insights, not hitting the snooze button. So, grab your cape (or metaphorical equivalent), and let's dive into the world of data visualisation mastery!

Survey tools like SurveyMonkey or Typeform make research easier and more accessible for everyone. Whether you work with a self-service platform, or an established research provider, there are points of failure in any survey. Often they are only found when looking at the data. At this point, it is too late to fix them and re-fielding will be required, which impacts your budgets and timings.

Here are the top 3 data collection errors a researcher can encounter and how to avoid them.

Gen Z ‘doom spending’ in the ‘Joy Economy’ is showing a surprising new splurge trend