Trends & Artefacts: throwback trips edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Humour Drives Gen Z Trust
Luxury Hotels Embrace Pets
Ghost Posting Reclaims Control
Explainer: Throwback Trips
Travellers are seeking Jane Austen-inspired getaways
Humour Drives Gen Z Trust
A global study by Omnicom Advertising and Snapchat reveals 91% of young Indians pay closer attention to funny brands, using humour to navigate serious topics and signal belonging. Yet most brand attempts fail because they feel like outsiders trying too hard to fit in. If laughter is the new language of intimacy, can corporate wit ever feel authentic?
Luxury Hotels Embrace Pets
The Beaumont Mayfair partners with Ruff and Tumble to offer dog drying coats and treats, allowing pets in all outlets including restaurants. This shift from tolerance to celebration reflects a broader industry move to integrate pets into the guest experience rather than just accommodating them. If pets are guests, how must hospitality service models evolve?
Ghost Posting Reclaims Control
Gen Z users are archiving and re-releasing Instagram posts to curate their grids without triggering algorithmic visibility or social pressure. This practice transforms personal profiles into static moodboards, prioritising aesthetic cohesion over real-time engagement metrics. If the feed is now a portfolio rather than a diary, what happens to spontaneous sharing?
Explainer: Throwback Trips
Travellers are using PTO to revisit childhood dream destinations or beloved past haunts, not to recreate memories but to deepen them. This trend moves beyond simple repetition, allowing adults to experience familiar places with new perspective and solitude. If nostalgia is the hook, how does returning change the way we value our own history?
Travellers are seeking Jane Austen-inspired getaways
Travellers are seeking Jane Austen-inspired getaways, so called yearncations , from Devon farms to Hampshire manors, to embrace emotional slowness and analogue pleasures. This trend reflects a desire to disconnect from digital immediacy, favouring letter-writing pacing and rustic aesthetics over modern convenience. If we romanticise the past to escape the present, what does that say about our tolerance for today's speed?
