Trend Taster: chicken wine edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Drought-resistant beer
India 2-wheelers
Aldi's viral ‘chicken wine’
Relationship Breakdown Cover
Memorial rituals for pets
Drought-resistant beer
Carlsberg has partnered with Brooklyn Brewery to create the world’s first lager brewed entirely with fonio, an ancient West African grain known for its resilience in arid conditions. This innovative brew, part of Brooklyn Brewery’s 'Brewing for Impact' campaign, showcases the potential for sustainable brewing in a changing climate. Although available only as a limited edition in Copenhagen, Carlsberg Fonio Lager highlights new possibilities for the future of beer.
India 2-wheelers
Ola Electric, India’s largest electric two-wheeler maker, saw its stock surge by 20% on its public debut, making it the biggest Indian listing in two years. Shares jumped to ₹91.20 after opening at ₹76, giving the company a market cap of $4.8 billion. Despite reporting losses, Ola Electric has a 46% market share in India's electric two-wheeler sector and plans to expand its manufacturing capacity by 2026. The Indian electric vehicle market is expected to grow, with varying forecasts on market share penetration by 2028.
Aldi's viral ‘chicken wine’
Aldi has launched its own version of the viral "Chicken Wine" that's popular on TikTok, especially among Gen Z. The wine, originally known as La Vieille Ferme Rosé, has gained attention for its chicken-themed branding. Aldi's new Bordeaux Merlot, priced at £5.99, features similar branding and flavours of red cherries, plums, and blackcurrant.
Relationship Breakdown Cover
Renault UK is offering a unique 'Relationship Breakdown Cover' with its new electric Scenic SUV, promising a full refund to cash buyers if they divorce or dissolve a civil partnership after purchase. Their research revealed that navigation errors and driving habits are the leading causes of in-car tension between couples. Women were more frustrated by wrong turns, while men were more concerned with their partner's driving abilities.
Memorial rituals for pets
Memorial rituals for pets are on the rise, with 33% of funeral homes now offering pet services. Financial pressures are leading younger generations to prioritize pet parenthood, with 67% of Americans aged 18-26 choosing pets over children. As US birth rates hit historic lows in 2023, Gen Y leads in pet ownership, highlighting the growing importance of pets in family life.
