Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: coffee badging edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: Gen Z Beauty Anxiety, What is "greenhushing"?, Non-traditional wedding rings, Hermès Pricing Trend, What is ‘coffee badging’?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: luxury shame edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: Are loyalty programmes valued?, Declining celeb influence, Luxury shame, Champagne sales drop, Luxury hospitality market

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: fake sign language edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: Fake sign language, Date Like Goblins, Colour-blind accessible games, Next-gen e-bikes, Anti-detect browsers

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: menopause mode edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: Generational travellers, Menopause Mode, Middle-aged women in advertising, Socialising as a hobby, Foldable iPhone

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: destination dupe edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including: Can a jelly drink stop hunger pangs?, Gen Z Fandom, Olympic Esports Games, F1 female fan culture, Destination Dupes

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Ramona Daniel Ramona Daniel

Zeitgeist Zoom: Granfluencers

This month’s Zeitgeist Zoom explores the granfluencers. The report covers:

  • Grey Hair, Don't Care: Meet the Granfluencers

  • Silver Segments: The Flavours of Senior Stardom

  • Real Talk: The Authenticity Advantage of Age

  • Wrinkles and Wisdom: Why Aging is the New Aspiration

  • Old School Meets New Cool: Granfluencers and Brand Partnerships

  • Is it sticky?

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