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In this episode of Negotiation Illuminators, Amy Combrinck speaks with Ramona Daniel, a Cultural Insights and Strategy Consultant. Founder of Twenty3.

They explore the evolution of Negotiation practices, the importance of understanding cultural contexts and the significance of communication styles in Negotiations.

Ramona shares her journey of transitioning careers and emphasises the need for relationship building in Negotiations.

Ultimately, they conclude that Negotiation is a dynamic process akin to a dance, requiring adaptability and awareness of cultural differences.

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Prompt Design for Independent Researchers – Foundations

This training session was created for the Insight Consultant Group (ICG) as a Knowledge Share session for their independent consultants.

If you are relatively new to AI, this 45-minute session will help you get more out of the AI tools you’re already using, without needing to become a tech expert. You’ll learn:

What different types of AI tools (like ChatGPT or Claude) can and can’t do, and how to pick the right one for the job
Simple, repeatable ways to write prompts that give you better, more relevant answers
How to fine-tune AI responses when they’re not quite right
Easy ways to keep track of the prompts you’ve written, so you can reuse and improve them over time

This is a hands-on, interactive session for independent researchers who want to work faster, think more creatively, and make AI a more useful everyday tool.

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Podcast: Talking AI with Ray Poynter

I had a really enjoyable chat with Ray Poynteron his 'Talking AI' podcast about using LLMs for cultural insights.
His questions made me realise how we are all moving through the GenAI adoption curve at different speeds.
Working as an independent researcher forced me to find new ways to challenge my assumption, so I accelerated my own learning to use LLMs as a thinking partner.
And I very quickly realised that using Ai isn't about replacing human insight, but amplifying your ability to ask better questions when you don't have a team around you.

How to Incorporate Pop Culture into Your Marketing Strategy

Imagine harnessing the magic of Hogwarts, the thrill of the Avengers assembling, or the nostalgia of Friends’" Central Perk in your marketing strategy. Incorporating pop culture into your marketing strategy can be a powerful tool to reach, engage and connect with your audience. Pop culture, encompassing music, movies, television shows, fashion, memes, and social media trends, offers a shared language and common ground that can resonate deeply with consumers.

In our latest “The Drop” why and how you can leverage pop culture effectively.