60-second Explainer: taste profiles

A new breed of digital platforms allows users to refine and share their cultural identities online by combining their streaming and media consumption data across services. Services like MyLikes and Palette create "taste profiles" that showcase what consumers watch, read, and listen to.
This trend mirrors a digital version of how previous generations displayed their vinyl collections or bookshelves. It's part of a broader movement toward more authentic online expression, where algorithms take a backseat to personal curation and users find their cultural tribes through shared consumption patterns rather than likes and follows.