60-second Explainer: tactile hedonism

Brands are tapping into a growing desire for sensory comfort by creating products that engage multiple senses simultaneously. This shift is particularly evident in the beauty industry, where food-inspired products create emotional connections through familiar flavours and nostalgic scents. The trend reflects consumers' search for comfort in an increasingly digital world. This multisensory approach to comfort represents a broader shift toward products that satisfy both physical and emotional needs.