Down the Rabbit Hole
Patterns, peculiarities, and the odd epiphany
Trends & Artefacts: poppamine edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Retro Kitchen TVs Return as Antidote to Streaming Fatigue
Cinemas Screen Live Sports to Fill Seats
Clean Labels As Supply Chain Transparency
Explainer: Poppamine
Orient Express Launches Paris-Amalfi Route
Trends & Artefacts: home swapping edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Academic Coffee Sparks Viral Banana Latte Trend
AI Sorts Jumbled Lego Collections
Gaming and Beauty Converge Through Narrative
Explainer: Home Swapping
Cognitive Issues Double Among Under-40s
The Rituals We Buy: Advent Calendars As Self-Care
How did advent calendars transform from chalk marks on German walls to £11,000 Dior disasters? This piece traces the evolution of a devotional countdown into a luxury status object, examining why Gen Z treats daily miniatures as emotional infrastructure. Through social listening data, cultural analysis, and market insights, we unpack the psychology of surprise-based consumption, the performance economy of unboxing culture, and what it means when anticipation becomes something you can only access through purchase. From blind-box mechanics to manufactured scarcity, from self-care rhetoric to sustainability backlash—a deep dive into the rituals we've outsourced and the structure we're desperately trying to buy.
Trend Taster: 996 culture edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
59% of Gen Z live paycheck to paycheck
Fifth-graders are using "old-timey" Tin Can landlines
How will the ultra-wealthy travel in 2026?
Explainer: 996 culture
Asian handbag brands are building loyal followings
Trend Taster: retro music edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
35% of consumers are simplifying skincare post-procedure
Students bypass school phone bans by turning to Google Docs
Gen Z is walking away from brands over AI mistrust
Explainer: retro music platforms
Should Apple bring back the iPod?
Trend Taster: retro dinner party edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Skincare drinks are trending
Who wants retro dial-up connections?
Hybrid-electric cars hit 35% of EU registrations
Explainer: retro dinner party revival
Pinball is resurging
The Myth of the Perfect Sleep Score: Escaping the Cult of Optimisation
William Bruce Cameron famously said “Not everything that can be counted counts, and not everything that counts can be counted.”
But we live in a world obsessed with quantification fixation. And even sleep has become a performance metric.
Using YouScan social listening, I looked at conversations about sleep scores and what happens to us when we outsource decisions over our own bodies to algorithms.
And happens when we escape the cult of optimisation?
Trend Taster: microshifting edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Gen Z's extreme tanning
What is a “caffeine nap”?
Consumers feel 42% confident spotting AI images
Explainer: microshifting
Is hōjicha the new matcha?
Trend Taster: baristaphobia edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Cinematic Sound Takes Centre Stage
Second-Hand Luxury's Authentication Challenge
The viral 6‑6‑6 walking routine
Explainer: baristaphobia
Google Maps becomes the world's largest unintentional photo album
Trend Taster: colour drenching edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Cancelled Trip Marketplaces
Next-Gen Windows: Wood, Egg Whites, and Rice
Event tourism is on the rise
Explainer: colour drenching
The "Zombie Brand" Resurgence
Trend Taster: dopamine dressing edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Millennial moms are obsessed with their grandmothers' game
Discreet period care kits for hotel rooms
Overlooked platforms harbour super-engaged audiences
Explainer: dopamine dressing
Solar Sidewalks Are Turning Every Footstep Into Electricity
Trend Taster: death metal health food edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
The world's food supply runs on just nine plants
Your garden lights are erasing the stars
A £50,000 diamond ring that fights phone addiction
Explainer: Death Metal Health Food
Starbucks Bets Big on Protein Cold Foam
Trend Taster: sensory marketing edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Indian Snacks Are Conquering Western Supermarkets
MIT turns banana peels into coffee cups
New Hope for Inheritable Disease: "Mitochondrial Donation" IVF
Explainer: sensory marketing
Dior turns shopping into fortune telling at Harrods
Trend Taster: vintage haul culture edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Men now make up over a third of Pinterest's global audience
New travel trend sees parents crashing honeymoons
When BookTok Meets Real-World Adventure
Explainer: vintage haul culture
How 'Beige-ification' Is Redefining Luxury Travel
Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury
Do you ever check Rotten Tomatoes before watching a film?
I do. But I wonder how much those scores really reflect taste anymore.
When I looked at social listening data via YouScan Social Listening ✨, there was a clear debate: critics vs audiences, “overrated” vs “underrated”, people searching for validation as much as evaluation.
If ratings shape the conversation before we’ve even had the experience, are they still helping us discover culture?
Trend Taster: google maps girl edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Teenagers are taking control of their smartphones
Hermès turned shopping into a murder mystery
Maybelline is the first-ever official cosmetic partner of WWE
Explainer: google maps girl
NotebookLM now has featured notebooks
Trend Taster: queenager edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Negative age stereotypes in ads
Puerto Rico’s glow-in-the-dark medication labels
Relooted lets players steal back 70 real African artifacts
Explainer: queenager
German cities incentivise safer nighttime travel for women
Trend Taster: messy beauty edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Your drink choice reveals more than you think
Why Travellers Are Choosing 24-Hour Escapes Over Hotel Stays
New paint literally sweats to cool structures
Explainer: messy beauty
Africa becomes the new playground for $50,000-a-night hotels