Down the Rabbit Hole

Patterns, peculiarities, and the odd epiphany

Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: poppamine edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • Retro Kitchen TVs Return as Antidote to Streaming Fatigue

  • Cinemas Screen Live Sports to Fill Seats

  • Clean Labels As Supply Chain Transparency

  • Explainer: Poppamine

  • Orient Express Launches Paris-Amalfi Route

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: home swapping edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • Academic Coffee Sparks Viral Banana Latte Trend

  • AI Sorts Jumbled Lego Collections

  • Gaming and Beauty Converge Through Narrative

  • Explainer: Home Swapping

  • Cognitive Issues Double Among Under-40s

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Ramona Daniel Ramona Daniel

The Rituals We Buy: Advent Calendars As Self-Care

How did advent calendars transform from chalk marks on German walls to £11,000 Dior disasters? This piece traces the evolution of a devotional countdown into a luxury status object, examining why Gen Z treats daily miniatures as emotional infrastructure. Through social listening data, cultural analysis, and market insights, we unpack the psychology of surprise-based consumption, the performance economy of unboxing culture, and what it means when anticipation becomes something you can only access through purchase. From blind-box mechanics to manufactured scarcity, from self-care rhetoric to sustainability backlash—a deep dive into the rituals we've outsourced and the structure we're desperately trying to buy.

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: 996 culture edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • 59% of Gen Z live paycheck to paycheck

  • Fifth-graders are using "old-timey" Tin Can landlines

  • How will the ultra-wealthy travel in 2026?

  • Explainer: 996 culture

  • Asian handbag brands are building loyal followings

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: retro music edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • 35% of consumers are simplifying skincare post-procedure

  • Students bypass school phone bans by turning to Google Docs

  • Gen Z is walking away from brands over AI mistrust

  • Explainer: retro music platforms

  • Should Apple bring back the iPod?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: retro dinner party edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Skincare drinks are trending

  • Who wants retro dial-up connections?

  • Hybrid-electric cars hit 35% of EU registrations

  • Explainer: retro dinner party revival

  • Pinball is resurging

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Article Ramona Daniel Article Ramona Daniel

The Myth of the Perfect Sleep Score: Escaping the Cult of Optimisation

William Bruce Cameron famously said “Not everything that can be counted counts, and not everything that counts can be counted.”

But we live in a world obsessed with quantification fixation. And even sleep has become a performance metric.


Using YouScan social listening, I looked at conversations about sleep scores and what happens to us when we outsource decisions over our own bodies to algorithms.

And happens when we escape the cult of optimisation?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: microshifting edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Gen Z's extreme tanning

  • What is a “caffeine nap”?

  • Consumers feel 42% confident spotting AI images

  • Explainer: microshifting

  • Is hōjicha the new matcha?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: baristaphobia edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Cinematic Sound Takes Centre Stage

  • Second-Hand Luxury's Authentication Challenge

  • The viral 6‑6‑6 walking routine

  • Explainer: baristaphobia

  • Google Maps becomes the world's largest unintentional photo album

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: colour drenching edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Cancelled Trip Marketplaces

  • Next-Gen Windows: Wood, Egg Whites, and Rice

  • Event tourism is on the rise

  • Explainer: colour drenching

  • The "Zombie Brand" Resurgence

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: dopamine dressing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Millennial moms are obsessed with their grandmothers' game

  • Discreet period care kits for hotel rooms

  • Overlooked platforms harbour super-engaged audiences

  • Explainer: dopamine dressing

  • Solar Sidewalks Are Turning Every Footstep Into Electricity

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: death metal health food edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • The world's food supply runs on just nine plants

  • Your garden lights are erasing the stars

  • A £50,000 diamond ring that fights phone addiction

  • Explainer: Death Metal Health Food

  • Starbucks Bets Big on Protein Cold Foam

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: sensory marketing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Indian Snacks Are Conquering Western Supermarkets

  • MIT turns banana peels into coffee cups

  • New Hope for Inheritable Disease: "Mitochondrial Donation" IVF

  • Explainer: sensory marketing

  • Dior turns shopping into fortune telling at Harrods

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: vintage haul culture edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Men now make up over a third of Pinterest's global audience

  • New travel trend sees parents crashing honeymoons

  • When BookTok Meets Real-World Adventure

  • Explainer: vintage haul culture

  • How 'Beige-ification' Is Redefining Luxury Travel

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Ramona Daniel Ramona Daniel

Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury

Do you ever check Rotten Tomatoes before watching a film?
I do. But I wonder how much those scores really reflect taste anymore.

When I looked at social listening data via YouScan Social Listening ✨, there was a clear debate: critics vs audiences, “overrated” vs “underrated”, people searching for validation as much as evaluation.

If ratings shape the conversation before we’ve even had the experience, are they still helping us discover culture?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: google maps girl edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Teenagers are taking control of their smartphones

  • Hermès turned shopping into a murder mystery

  • Maybelline is the first-ever official cosmetic partner of WWE

  • Explainer: google maps girl

  • NotebookLM now has featured notebooks

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: queenager edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Negative age stereotypes in ads

  • Puerto Rico’s glow-in-the-dark medication labels

  • Relooted lets players steal back 70 real African artifacts

  • Explainer: queenager

  • German cities incentivise safer nighttime travel for women

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: messy beauty edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Your drink choice reveals more than you think

  • Why Travellers Are Choosing 24-Hour Escapes Over Hotel Stays

  • New paint literally sweats to cool structures

  • Explainer: messy beauty

  • Africa becomes the new playground for $50,000-a-night hotels

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