Ramona Daniel Ramona Daniel

Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury

Do you ever check Rotten Tomatoes before watching a film?
I do. But I wonder how much those scores really reflect taste anymore.

When I looked at social listening data via YouScan Social Listening, there was a clear debate: critics vs audiences, “overrated” vs “underrated”, people searching for validation as much as evaluation.

If ratings shape the conversation before we’ve even had the experience, are they still helping us discover culture?

Read More
Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: google maps girl edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Teenagers are taking control of their smartphones

  • Hermès turned shopping into a murder mystery

  • Maybelline is the first-ever official cosmetic partner of WWE

  • Explainer: google maps girl

  • NotebookLM now has featured notebooks

Read More
Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: queenager edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Negative age stereotypes in ads

  • Puerto Rico’s glow-in-the-dark medication labels

  • Relooted lets players steal back 70 real African artifacts

  • Explainer: queenager

  • German cities incentivise safer nighttime travel for women

Read More
Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: messy beauty edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Your drink choice reveals more than you think

  • Why Travellers Are Choosing 24-Hour Escapes Over Hotel Stays

  • New paint literally sweats to cool structures

  • Explainer: messy beauty

  • Africa becomes the new playground for $50,000-a-night hotels

Read More
Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: snackification edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • What is "The Topanga" hair trend?

  • Mothers are actively trying to delay their daughters' first periods

  • 32% of pet owners skip vet visits

  • Explainer: snackification

  • What are home cafés?

Read More
Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: bakery tourism edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Americans are ditching fitness influencers and smartwatches

  • Fictional memories are reshaping our identities

  • What are the latest snack trends?

  • Explainer: bakery tourism

  • Solo travel is becoming mainstream

Read More