Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury
Do you ever check Rotten Tomatoes before watching a film?
I do. But I wonder how much those scores really reflect taste anymore.
When I looked at social listening data via YouScan Social Listening ✨, there was a clear debate: critics vs audiences, “overrated” vs “underrated”, people searching for validation as much as evaluation.
If ratings shape the conversation before we’ve even had the experience, are they still helping us discover culture?
Trend Taster: google maps girl edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Teenagers are taking control of their smartphones
Hermès turned shopping into a murder mystery
Maybelline is the first-ever official cosmetic partner of WWE
Explainer: google maps girl
NotebookLM now has featured notebooks
Trend Taster: queenager edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Negative age stereotypes in ads
Puerto Rico’s glow-in-the-dark medication labels
Relooted lets players steal back 70 real African artifacts
Explainer: queenager
German cities incentivise safer nighttime travel for women
Trend Taster: messy beauty edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Your drink choice reveals more than you think
Why Travellers Are Choosing 24-Hour Escapes Over Hotel Stays
New paint literally sweats to cool structures
Explainer: messy beauty
Africa becomes the new playground for $50,000-a-night hotels
Trend Taster: snackification edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
What is "The Topanga" hair trend?
Mothers are actively trying to delay their daughters' first periods
32% of pet owners skip vet visits
Explainer: snackification
What are home cafés?
Trend Taster: bakery tourism edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Americans are ditching fitness influencers and smartwatches
Fictional memories are reshaping our identities
What are the latest snack trends?
Explainer: bakery tourism
Solo travel is becoming mainstream