Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: lipstick robot edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Green ammonia is emerging as a sustainable fertilizer

  • Turning invisible nature signals into haptic feedback

  • Consumers' sustainability mindsets vary widely

  • AI-powered lipstick robot

  • Manga Lashes are spiking in popularity

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Ramona Daniel Ramona Daniel

The Patterns of Micro Joy

Yesterday, the sky was that shade of grey that is typical for London: not quite threatening rain, but not offering sunshine either. And yet, there were little moment of joy: casually running into my neighbour’s dog Peanut, the perfect song shuffling onto my playlist, a message from an old friend that made me smile.

For 84% of us, it is important to find little moments of joy. So I dug into YouScan’s social listening data to understand how micro joy manifests in our daily conversations.

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: weighted plushies edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Weighted plushies are designed to reduce stress

  • AI Cribs support modern parenting

  • Wearable Breast Pumps

  • QR t-shirt helps find lost children

  • Asda offers coffee pod recycling

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: cool aunt edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • AI chatbot trained on ancient Buddhist texts

  • Wearable pins combat phone theft

  • Who is the "cool aunt"?

  • Explainer: Hyperlocal Retail

  • Gen Z are fickle with their brand loyalty

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Ramona Daniel Ramona Daniel

60-second Explainer: hyperlocal retail

Physical retail is making a compelling comeback as brands reimagine their local presence through innovative experiences. Post-pandemic consumers are seeking authentic connections that digital spaces simply can't replicate. This is driving both established retailers and direct-to-consumer brands to create more engaging physical shopping experiences. From immersive store designs to creative pop-ups, these enhanced retail experiences are transforming traditional shopping into meaningful community gatherings.

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: daylight clubbing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

Wikileaks of Beauty

Caregivers are burning out

Timeline apps offer content curation

Under 35s face homeownership hurdles

Daylight clubbing

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