Survey tools like SurveyMonkey or Typeform make research easier and more accessible for everyone. Whether you work with a self-service platform, or an established research provider, there are points of failure in any survey. Often they are only found when looking at the data. At this point, it is too late to fix them and re-fielding will be required, which impacts your budgets and timings.

Here are the top 3 data collection errors a researcher can encounter and how to avoid them.