Down the Rabbit Hole
Patterns, peculiarities, and the odd epiphany
Trends & Artefacts: protein fatigue edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Consumers Shift Focus From Free-From to Benefits
Banana Water Enters Plant-Based Hydration Market
Fibre Overtakes Protein in Snacking Priorities
Explainer: Protein Fatigue
Comment Sections Drive Brand Discovery
Trends & Artefacts: anti-AI aesthetic edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Beauty Industry Adapts to GLP-1 Side Effects
Libby Users Learn to Spot AI Audiobooks
TikTok Teacher Lunch Sparks Butterkäse Shortage
Explainer: Anti-AI Aesthetic
Volkswagen Brings Physical Buttons Back to EVs
Trends & Artefacts: solar grazing edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Data Centres Expand into Hot Climates Despite Risks
iFixit Launches AI That Diagnoses Repairs
Butter-Dipped Ice Cream Goes Viral
Explainer: solar grazing
K-Beauty Brand Targets Melanin-Rich Skin Market
Trends & Artefacts: commute penalty edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
People Consistently Underestimate Others' Kindness
Streaming Diversity Declines as DEI Programs End
WikiFlix Offers 4,000 Public Domain Films Free
Explainer: Commute Penalty
Nostalgia Dominates Streaming as Reboots Multiply
Trends & Artefacts: whycation edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
TikTok Shop Pushes Secondhand Luxury Sales
British Countryside Fashion Dominates Urban Wardrobes
Hermès Birkins Outpace Gold as Investments
Explainer: Whycations
Women Migrate to Reddit as X Loses Users
Trends & Artefacts: facial harmony edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
UK Food Inflation Falls but Prices Remain High
Local Grocers Hold Trust Edge Over National Chains
Publishers Launch Substack Newsletters to Reach New Audiences
Explainer: facial harmony trend
Bots Drive 28% of Taylor Swift Backlash
Trends & Artefacts: new year bumper edition
In this week’s bumper edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Tonga Proposes Whale Legal Personhood
Solar Buoys Reduce Sea Turtle Bycatch
Half of Top ADHD TikTok Content Misleading
Hotels Become Luxury Restaurant Destinations
Infrasound Technology Suppresses Building Fires
Streaming Subscribers Cancel and Resubscribe Frequently
Italian Brain Rot Memes Become Physical Toys
Trends & Artefacts: friluftsliv edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Filipino Coffee Shops Serve Cultural Gateway Drinks
Starbucks Tests Predictive AI Ordering
Menstrual Blood Test Detects Endometriosis
Explainer: Friluftsliv
Women Pay for Digital Intimacy in Chinese Romance Games
Trends & Artefacts: poppamine edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Retro Kitchen TVs Return as Antidote to Streaming Fatigue
Cinemas Screen Live Sports to Fill Seats
Clean Labels As Supply Chain Transparency
Explainer: Poppamine
Orient Express Launches Paris-Amalfi Route
Trends & Artefacts: home swapping edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Academic Coffee Sparks Viral Banana Latte Trend
AI Sorts Jumbled Lego Collections
Gaming and Beauty Converge Through Narrative
Explainer: Home Swapping
Cognitive Issues Double Among Under-40s
Trend Taster: 996 culture edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
59% of Gen Z live paycheck to paycheck
Fifth-graders are using "old-timey" Tin Can landlines
How will the ultra-wealthy travel in 2026?
Explainer: 996 culture
Asian handbag brands are building loyal followings
Trend Taster: retro music edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
35% of consumers are simplifying skincare post-procedure
Students bypass school phone bans by turning to Google Docs
Gen Z is walking away from brands over AI mistrust
Explainer: retro music platforms
Should Apple bring back the iPod?
Trend Taster: retro dinner party edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Skincare drinks are trending
Who wants retro dial-up connections?
Hybrid-electric cars hit 35% of EU registrations
Explainer: retro dinner party revival
Pinball is resurging
Trend Taster: microshifting edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Gen Z's extreme tanning
What is a “caffeine nap”?
Consumers feel 42% confident spotting AI images
Explainer: microshifting
Is hōjicha the new matcha?
Trend Taster: baristaphobia edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Cinematic Sound Takes Centre Stage
Second-Hand Luxury's Authentication Challenge
The viral 6‑6‑6 walking routine
Explainer: baristaphobia
Google Maps becomes the world's largest unintentional photo album
Trend Taster: colour drenching edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Cancelled Trip Marketplaces
Next-Gen Windows: Wood, Egg Whites, and Rice
Event tourism is on the rise
Explainer: colour drenching
The "Zombie Brand" Resurgence
Trend Taster: dopamine dressing edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Millennial moms are obsessed with their grandmothers' game
Discreet period care kits for hotel rooms
Overlooked platforms harbour super-engaged audiences
Explainer: dopamine dressing
Solar Sidewalks Are Turning Every Footstep Into Electricity
Trend Taster: death metal health food edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
The world's food supply runs on just nine plants
Your garden lights are erasing the stars
A £50,000 diamond ring that fights phone addiction
Explainer: Death Metal Health Food
Starbucks Bets Big on Protein Cold Foam