Down the Rabbit Hole

Patterns, peculiarities, and the odd epiphany

Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: commute penalty edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • People Consistently Underestimate Others' Kindness

  • Streaming Diversity Declines as DEI Programs End

  • WikiFlix Offers 4,000 Public Domain Films Free

  • Explainer: Commute Penalty

  • Nostalgia Dominates Streaming as Reboots Multiply

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: whycation edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • TikTok Shop Pushes Secondhand Luxury Sales

  • British Countryside Fashion Dominates Urban Wardrobes

  • Hermès Birkins Outpace Gold as Investments

  • Explainer: Whycations

  • Women Migrate to Reddit as X Loses Users

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: facial harmony edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • UK Food Inflation Falls but Prices Remain High

  • Local Grocers Hold Trust Edge Over National Chains

  • Publishers Launch Substack Newsletters to Reach New Audiences

  • Explainer: facial harmony trend

  • Bots Drive 28% of Taylor Swift Backlash

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: new year bumper edition

In this week’s bumper edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • Tonga Proposes Whale Legal Personhood

  • Solar Buoys Reduce Sea Turtle Bycatch

  • Half of Top ADHD TikTok Content Misleading

  • Hotels Become Luxury Restaurant Destinations

  • Infrasound Technology Suppresses Building Fires

  • Streaming Subscribers Cancel and Resubscribe Frequently

  • Italian Brain Rot Memes Become Physical Toys

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: friluftsliv edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • Filipino Coffee Shops Serve Cultural Gateway Drinks

  • Starbucks Tests Predictive AI Ordering

  • Menstrual Blood Test Detects Endometriosis

  • Explainer: Friluftsliv

  • Women Pay for Digital Intimacy in Chinese Romance Games

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: poppamine edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • Retro Kitchen TVs Return as Antidote to Streaming Fatigue

  • Cinemas Screen Live Sports to Fill Seats

  • Clean Labels As Supply Chain Transparency

  • Explainer: Poppamine

  • Orient Express Launches Paris-Amalfi Route

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Trends Ramona Daniel Trends Ramona Daniel

Trends & Artefacts: home swapping edition

In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:

  • Academic Coffee Sparks Viral Banana Latte Trend

  • AI Sorts Jumbled Lego Collections

  • Gaming and Beauty Converge Through Narrative

  • Explainer: Home Swapping

  • Cognitive Issues Double Among Under-40s

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: 996 culture edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • 59% of Gen Z live paycheck to paycheck

  • Fifth-graders are using "old-timey" Tin Can landlines

  • How will the ultra-wealthy travel in 2026?

  • Explainer: 996 culture

  • Asian handbag brands are building loyal followings

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: retro music edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • 35% of consumers are simplifying skincare post-procedure

  • Students bypass school phone bans by turning to Google Docs

  • Gen Z is walking away from brands over AI mistrust

  • Explainer: retro music platforms

  • Should Apple bring back the iPod?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: retro dinner party edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Skincare drinks are trending

  • Who wants retro dial-up connections?

  • Hybrid-electric cars hit 35% of EU registrations

  • Explainer: retro dinner party revival

  • Pinball is resurging

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: microshifting edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Gen Z's extreme tanning

  • What is a “caffeine nap”?

  • Consumers feel 42% confident spotting AI images

  • Explainer: microshifting

  • Is hōjicha the new matcha?

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: baristaphobia edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Cinematic Sound Takes Centre Stage

  • Second-Hand Luxury's Authentication Challenge

  • The viral 6‑6‑6 walking routine

  • Explainer: baristaphobia

  • Google Maps becomes the world's largest unintentional photo album

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: colour drenching edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Cancelled Trip Marketplaces

  • Next-Gen Windows: Wood, Egg Whites, and Rice

  • Event tourism is on the rise

  • Explainer: colour drenching

  • The "Zombie Brand" Resurgence

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: dopamine dressing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Millennial moms are obsessed with their grandmothers' game

  • Discreet period care kits for hotel rooms

  • Overlooked platforms harbour super-engaged audiences

  • Explainer: dopamine dressing

  • Solar Sidewalks Are Turning Every Footstep Into Electricity

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: death metal health food edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • The world's food supply runs on just nine plants

  • Your garden lights are erasing the stars

  • A £50,000 diamond ring that fights phone addiction

  • Explainer: Death Metal Health Food

  • Starbucks Bets Big on Protein Cold Foam

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: sensory marketing edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Indian Snacks Are Conquering Western Supermarkets

  • MIT turns banana peels into coffee cups

  • New Hope for Inheritable Disease: "Mitochondrial Donation" IVF

  • Explainer: sensory marketing

  • Dior turns shopping into fortune telling at Harrods

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: vintage haul culture edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Men now make up over a third of Pinterest's global audience

  • New travel trend sees parents crashing honeymoons

  • When BookTok Meets Real-World Adventure

  • Explainer: vintage haul culture

  • How 'Beige-ification' Is Redefining Luxury Travel

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Trends Ramona Daniel Trends Ramona Daniel

Trend Taster: google maps girl edition

In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:

  • Teenagers are taking control of their smartphones

  • Hermès turned shopping into a murder mystery

  • Maybelline is the first-ever official cosmetic partner of WWE

  • Explainer: google maps girl

  • NotebookLM now has featured notebooks

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