Down the Rabbit Hole
Patterns, peculiarities, and the odd epiphany
Trends & Artefacts: commute penalty edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
People Consistently Underestimate Others' Kindness
Streaming Diversity Declines as DEI Programs End
WikiFlix Offers 4,000 Public Domain Films Free
Explainer: Commute Penalty
Nostalgia Dominates Streaming as Reboots Multiply
Trends & Artefacts: whycation edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
TikTok Shop Pushes Secondhand Luxury Sales
British Countryside Fashion Dominates Urban Wardrobes
Hermès Birkins Outpace Gold as Investments
Explainer: Whycations
Women Migrate to Reddit as X Loses Users
Trends & Artefacts: facial harmony edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
UK Food Inflation Falls but Prices Remain High
Local Grocers Hold Trust Edge Over National Chains
Publishers Launch Substack Newsletters to Reach New Audiences
Explainer: facial harmony trend
Bots Drive 28% of Taylor Swift Backlash
Trends & Artefacts: new year bumper edition
In this week’s bumper edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Tonga Proposes Whale Legal Personhood
Solar Buoys Reduce Sea Turtle Bycatch
Half of Top ADHD TikTok Content Misleading
Hotels Become Luxury Restaurant Destinations
Infrasound Technology Suppresses Building Fires
Streaming Subscribers Cancel and Resubscribe Frequently
Italian Brain Rot Memes Become Physical Toys
Trends & Artefacts: friluftsliv edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Filipino Coffee Shops Serve Cultural Gateway Drinks
Starbucks Tests Predictive AI Ordering
Menstrual Blood Test Detects Endometriosis
Explainer: Friluftsliv
Women Pay for Digital Intimacy in Chinese Romance Games
Trends & Artefacts: poppamine edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Retro Kitchen TVs Return as Antidote to Streaming Fatigue
Cinemas Screen Live Sports to Fill Seats
Clean Labels As Supply Chain Transparency
Explainer: Poppamine
Orient Express Launches Paris-Amalfi Route
Trends & Artefacts: home swapping edition
In this week’s edition of Trends & Artefacts, we round up the snackable trends, stats and insights from around the world, including:
Academic Coffee Sparks Viral Banana Latte Trend
AI Sorts Jumbled Lego Collections
Gaming and Beauty Converge Through Narrative
Explainer: Home Swapping
Cognitive Issues Double Among Under-40s
Trend Taster: 996 culture edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
59% of Gen Z live paycheck to paycheck
Fifth-graders are using "old-timey" Tin Can landlines
How will the ultra-wealthy travel in 2026?
Explainer: 996 culture
Asian handbag brands are building loyal followings
Trend Taster: retro music edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
35% of consumers are simplifying skincare post-procedure
Students bypass school phone bans by turning to Google Docs
Gen Z is walking away from brands over AI mistrust
Explainer: retro music platforms
Should Apple bring back the iPod?
Trend Taster: retro dinner party edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Skincare drinks are trending
Who wants retro dial-up connections?
Hybrid-electric cars hit 35% of EU registrations
Explainer: retro dinner party revival
Pinball is resurging
Trend Taster: microshifting edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Gen Z's extreme tanning
What is a “caffeine nap”?
Consumers feel 42% confident spotting AI images
Explainer: microshifting
Is hōjicha the new matcha?
Trend Taster: baristaphobia edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Cinematic Sound Takes Centre Stage
Second-Hand Luxury's Authentication Challenge
The viral 6‑6‑6 walking routine
Explainer: baristaphobia
Google Maps becomes the world's largest unintentional photo album
Trend Taster: colour drenching edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Cancelled Trip Marketplaces
Next-Gen Windows: Wood, Egg Whites, and Rice
Event tourism is on the rise
Explainer: colour drenching
The "Zombie Brand" Resurgence
Trend Taster: dopamine dressing edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Millennial moms are obsessed with their grandmothers' game
Discreet period care kits for hotel rooms
Overlooked platforms harbour super-engaged audiences
Explainer: dopamine dressing
Solar Sidewalks Are Turning Every Footstep Into Electricity
Trend Taster: death metal health food edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
The world's food supply runs on just nine plants
Your garden lights are erasing the stars
A £50,000 diamond ring that fights phone addiction
Explainer: Death Metal Health Food
Starbucks Bets Big on Protein Cold Foam
Trend Taster: sensory marketing edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Indian Snacks Are Conquering Western Supermarkets
MIT turns banana peels into coffee cups
New Hope for Inheritable Disease: "Mitochondrial Donation" IVF
Explainer: sensory marketing
Dior turns shopping into fortune telling at Harrods
Trend Taster: vintage haul culture edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Men now make up over a third of Pinterest's global audience
New travel trend sees parents crashing honeymoons
When BookTok Meets Real-World Adventure
Explainer: vintage haul culture
How 'Beige-ification' Is Redefining Luxury Travel
Trend Taster: google maps girl edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Teenagers are taking control of their smartphones
Hermès turned shopping into a murder mystery
Maybelline is the first-ever official cosmetic partner of WWE
Explainer: google maps girl
NotebookLM now has featured notebooks