Ramona Daniel Ramona Daniel

Zeitgeist Zoom: Underconsumption Core

This month’s Zeitgeist Zoom explores the #underconsumptioncore trend. The report covers:

  • What is underconsumption core?

  • How did we get here?

  • What is riving this trend?

  • Impact on luxury

  • Is it virtue signalling?

  • Is it sticky?

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