Down the Rabbit Hole
Patterns, peculiarities, and the odd epiphany
Zeitgeist Zoom: Underconsumption Core
This month’s Zeitgeist Zoom explores the #underconsumptioncore trend. The report covers:
What is underconsumption core?
How did we get here?
What is riving this trend?
Impact on luxury
Is it virtue signalling?
Is it sticky?