Trend Taster: digital condom edition
In this week’s edition of the Trend Taster, we round up the snackable trends, stats and insights from around the world, including:
Gen Z fantasizes about monogamy
Google Forms are the new dating app
Millennials' takeaway coffee spend
What is a "digital condom"?
Gen Z buys holiday gifts via social media
Gen Z fantasizes about monogamy
A new study by The Kinsey Institute reveals surprising dating trends: 81% Gen Z fantasizes about monogamy, while 75-80% of boomers dream of open relationships. As norms continue to evolve, there's a growing need for innovative solutions to help people explore relationships in new ways.
Google Forms are the new dating app
A new trend is emerging where individuals are using paid social media ads to find love, bypassing traditional dating apps. From personalized Google Forms to viral dating flyers, people are experimenting with unconventional methods to stand out in the crowded dating landscape. With dating app burnout on the rise, some are turning to creative self-promotion, but as this trend grows, the novelty may fade.
Millennials' takeaway coffee spend
A new study by McDonald's UK reveals Millennials spend £728 per year on takeaway coffee, with Gen Z close behind at £676. Boomers, on the other hand, prioritize affordability, averaging just £260 annually. While 35% of respondents had access to free instant coffee via their workplace, they prefer takeaway coffee: 23% opted for a latte, 21% for a cappuccino, and 11% for a flat white.
What is a "digital condom"?
In an age of smartphones, non-consensual content sharing has become a serious issue. BILLY BOY and Innocean Berlin have introduced the CAMDOM app, a digital condom that blocks cameras and mics to protect against this threat. It's a simple yet effective solution for a growing problem.
Gen Z buys holiday gifts via social media
Gen Z is leading the way in social commerce, with 42% planning to buy holiday gifts directly from social media platforms this year. Instagram and Facebook are the top platforms for these purchases, with 57% of respondents saying they would buy holiday gifts via Instagram.
