https://www.23insights.co.uk/drop daily 0.75 2026-07-27 https://www.23insights.co.uk/drop/someone-banned-a-book-everyone-read-it monthly 0.5 2026-07-30 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d97aa6e8-59c4-4f35-b063-da4883f4c3ee/network.png The Drop - Someone Banned a Book. Everyone Read It. - Make it stand out YouScan Social Listening https://www.23insights.co.uk/drop/trends-2026-07-27 monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0dbd698d-9108-4ae2-8b21-9a7998ed0c05/POST+2026-07-20.png The Drop - Trends & Artefacts: mallmaxxing edition - Cash App Turns a Viral Wand Trend Into a Payment Product Cash App has launched a $25 NFC-enabled payment wand after social media users began embedding tap-to-pay cards into homemade versions, converting a grassroots trend into a formal product line. The underlying technology is decades old, but the strategy is deliberate: use cultural novelty to acquire younger users and make existing ones more transactional. When a brand lets consumers invent a product first and then sells it back to them, where does organic culture end and marketing begin? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cd6e19c6-a237-49e5-a4c3-a66b375843e1/POST+2026-07-21.png The Drop - Trends & Artefacts: mallmaxxing edition - Pill Form Could Widen Access to Weight-Loss Drugs A newly FDA-approved daily pill called orforglipron targets the same system as Wegovy and Mounjaro but costs roughly half as much and needs no refrigeration or injection. Early trial data suggest it may also help patients keep weight off after stopping pricier jabs, cutting regain significantly. If a cheaper oral option holds up at scale, how does that reshape the market that has built up around injectable weight-loss drugs? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8ea2c591-8db4-485a-9741-2b203e87f717/POST+2026-07-22.png The Drop - Trends & Artefacts: mallmaxxing edition - Decathlon Pays Cash for Returned Festival Tents Decathlon is now offering up to 50% cashback when festivalgoers return their tents after an event, upgrading a scheme that previously only offered gift cards. Returned tents are cleaned and resold through its Second Life programme, directly tackling the estimated hundreds of thousands of tents abandoned at UK festivals each year. If cash incentives are what it takes to close the loop on single-use behaviour, what does that say about where the responsibility for waste actually sits? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5843ee44-00d1-4e5f-aa5d-15a7439d118e/POST+2026-07-23.png The Drop - Trends & Artefacts: mallmaxxing edition - Explainer: mallmaxxing US shopping malls are drawing Gen Z back through a combination of screen fatigue, TikTok virality, and physical retail designed for content creation, with photo booths, expanded fitting rooms, and experience-led anchor tenants replacing traditional department stores. Brands like Edikted and Princess Polly, until recently online only, are opening physical stores precisely because discovery and sharing in person has become a social currency for younger shoppers. When the antidote to too much screen time still ends up on TikTok, what does that tell us about where physical retail now sits in the attention economy? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/56c8b1a3-92d5-41ec-a0dd-e6956ef4a4cc/POST+2026-07-24.png The Drop - Trends & Artefacts: mallmaxxing edition - AI Is Powering a New Wave of Return Fraud Generative AI is now being used to fabricate damage photos, doctor receipts, and build convincing false refund claims at scale, making AI-generated damage claims the fastest-growing form of return abuse according to fraud prevention platform Forter. Some fraud networks have gone further, offering returns-as-a-service, taking a cut of proceeds in exchange for running scams on behalf of shoppers. As retailers tighten policies in response, how do they avoid penalising the majority of honest customers for the behaviour of a growing few? https://www.23insights.co.uk/drop/trends-2026-07-20 monthly 0.5 2026-07-20 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c5937208-6f72-4d22-a544-b4a96d7be3e9/POST+2026-07-13.png The Drop - Trends & Artefacts: diet fatigue edition - Adults Are Ordering Off the Kids' Menu 44% of US adults have ordered from kids' menus, drawn by lower prices, smaller portions, and simpler choices as fast-food prices have risen 31% since 2020. GLP-1 medications are adding momentum, with appetite suppression shifting what some diners want from a meal altogether. As restaurants are pulled between value meals and premium indulgence to satisfy a divided consumer base, is portion size still a meaningful proxy for value? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d393d3bf-ed44-43d5-aee8-74e1bf0a01cf/POST+2026-07-14.png The Drop - Trends & Artefacts: diet fatigue edition - Modular Eating Is Reshaping How Gen Z Thinks About Meals Gen Z is increasingly building meals by combining ready-to-eat components rather than following a recipe or sitting down to a structured plate, a behaviour experts are calling modular eating. Driven by convenience, solo dining, and a social media culture that rewards creative assembly over cooking, it is blurring the boundaries between snacks, proteins, and traditional meal categories. If an algorithm can turn an unknown product into a pantry staple overnight, how should food brands rethink where discovery actually happens? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fd5adb36-65ad-496e-978d-227c9968200a/POST+2026-07-15.png The Drop - Trends & Artefacts: diet fatigue edition - Degree Hacking Challenges What a Qualification Means Some US adults are completing accredited bachelor's degrees in weeks rather than years, using competency-based online programmes that charge a flat fee per term and allow unlimited courses, with total costs as low as $4,000. A cottage industry of coaches and influencers has grown around the practice, while accreditors are beginning to ask whether degrees earned this fast retain meaningful value. As credentials become faster and cheaper to obtain, what does that do to the signals employers rely on when a qualification no longer reflects time, rigour, or shared experience? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e6b0d185-77ea-4a92-9f3e-c2feb909f12b/POST+2026-07-16.png The Drop - Trends & Artefacts: diet fatigue edition - Explainer: diet fatigue Across urban Indian households, consumers are stepping back from supplement-heavy wellness routines and returning to everyday staples such as milk, curd, paneer, and ghee, driven by rising whey protein costs and growing exhaustion with hyper-structured eating. The shift signals less a rejection of health consciousness and more a redefinition of it, favouring consistency and cultural familiarity over expensive optimisation. When simplicity becomes the aspirational choice, what happens to the wellness industry built on selling complexity? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/521d3429-18c3-4a45-b7cc-e02791c6cfbf/POST+2026-07-17.png The Drop - Trends & Artefacts: diet fatigue edition - Forgotten 2010s Drama Resurfaces on UK Streaming Beauty & the Beast, a detective drama that ended in 2016 and largely faded from public conversation, has climbed to number three on Channel 5's streaming chart after being added to the service. Its quiet revival, driven by availability rather than promotion, follows a pattern of older catalogue titles finding entirely new audiences simply by landing on a new platform. As streaming libraries expand, how much of what trends is about quality or nostalgia, and how much is just timing and placement? https://www.23insights.co.uk/drop/trends-2026-07-13 monthly 0.5 2026-07-13 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c1a8a831-d166-4d8e-a0a7-26450d04d774/POST+2026-07-06.png The Drop - Trends & Artefacts: zebra striping edition - Knix Brings Dads Into the Period Conversation Period underwear brand Kt by Knix is hosting a Toronto event pairing beer and burgers with a live conversation about menstruation, aimed specifically at dads and father figures. The event reflects a broader shift in expectations around fatherhood, with millennial and Gen Z dads increasingly seeking active roles in aspects of parenting that were once coded as maternal. As brands find commercial footing in that space, is "girl dad" culture shifting from a social media identity to something with genuine behavioural change behind it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/243f1ec5-0c3d-4a0f-b9d5-b15bd067876d/POST+2026-07-07.png The Drop - Trends & Artefacts: zebra striping edition - Sainsbury's Swaps Brown Eggs for White Sainsbury's is switching its own-brand eggs to white shells, citing a 12.7% lower carbon footprint linked to smaller hens that consume less feed. The move reverses a decades-long consumer preference for brown eggs, which became associated with naturalness despite offering no nutritional difference. As supermarkets embed sustainability deeper into product decisions, how much are shoppers willing to let go of aesthetic assumptions they never knew they had? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/87debe31-398a-424a-8610-3b34812bdba7/POST+2026-07-08.png The Drop - Trends & Artefacts: zebra striping edition - Zest Maps Revives Social Food Discovery Credit card data is becoming a restaurant guide. Zest Maps auto-logs your dining history via bank transactions to build a personalised map of where to eat next, surfacing what friends are actually visiting rather than what they choose to post. As location-sharing fatigue grows, can a niche, trust-first network do what Foursquare couldn't sustain? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ba5a2857-617e-4052-ac2b-17cf872e418d/POST+2026-07-09.png The Drop - Trends & Artefacts: zebra striping edition - Explainer zebra striping A third of UK adults now alternate alcoholic and soft drinks on a night out, a practice called zebra striping. It can lower peak blood alcohol and reduce total consumption, but it is not a hangover cure as hangovers stem from how much you drink overall, not how you pace it. As moderation becomes a mainstream social behaviour, what does that shift mean for how nightlife and drinks brands position themselves? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/de8bd396-76f4-4fd6-a6cf-808ffa51c83d/POST+2026-07-10.png The Drop - Trends & Artefacts: zebra striping edition - Starbucks Revives the Unicorn Frappuccino for One Weekend Nine years after becoming one of the first viral food moments of the social media era, Starbucks is bringing back the Unicorn Frappuccino for a single weekend this summer, following a preview appearance at Coachella. The one-weekend format keeps the scarcity logic that made the original sell out intact, turning nostalgia into a controlled cultural event rather than a menu comeback. As brands learn to treat limited returns as media moments in their own right, is the product almost beside the point? https://www.23insights.co.uk/drop/trends-2026-07-06 monthly 0.5 2026-07-06 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1e0717df-3c98-4d5d-b857-5fba9aaa288a/POST+2026-06-29.png The Drop - Trends & Artefacts: analogue bag edition - Americans Tire of Wellness Obsession Culture A survey of 2,000 US adults found 68% believe the country would be happier if people stopped obsessing over food and health, with 57% exhausted by being told what to eat. Two in five actively try to be counterculture to whatever trend dominates. When rejection of wellness culture becomes a signal in itself, what does that mean for brands still chasing the clean-eating consumer? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/23efab43-80b2-439c-9f0d-f3998110b647/POST+2026-06-30.png The Drop - Trends & Artefacts: analogue bag edition - Birdwatching Booms Among Gen Z in Britain Regular birdwatching among 16 to 29-year-olds in Britain has risen 1,088% since 2018, making it the second fastest-growing hobby for Gen Z after jewellery making, with nearly 750,000 now participating. Research by Fifty5Blue for the RSPB suggests the appeal lies in slowness, presence, and reconnecting with nature. When one of the fastest-growing youth hobbies requires silence and patience, what does that tell us about what young people are actually looking for? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0a250684-7f5c-40f3-a504-91e512d24c4a/POST+2026-07-01.png The Drop - Trends & Artefacts: analogue bag edition - Privacy Is the New Luxury Signal Smart glasses without cameras, encrypted email subscriptions, and paid ad-free platforms are becoming status markers for affluent consumers who can afford to opt out of data collection. Only 1% of Vogue and GQ readers surveyed find AI shopping recommendations entirely useful, yet brands keep collecting more data to power them. If paying with your money instead of your data becomes a premium product feature, which brands will be first to make restraint their competitive edge? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/676e1866-e802-4b70-9dfc-b899dafc255b/POST+2026-07-02.png The Drop - Trends & Artefacts: analogue bag edition - Explainer: analogue bag The "analogue bag" trend encourages people to carry books, notebooks, and puzzles instead of a phone, as a deliberate antidote to doomscrolling. Started by a Los Angeles creator, it spread virally on TikTok. When disconnection becomes a cultural movement born on the platforms it pushes back against, what does that tell us about where digital fatigue is heading? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ed8c1b78-4938-45e0-8c98-42b5e7db0d62/POST+2026-07-03.png The Drop - Trends & Artefacts: analogue bag edition - The Snack Tin as a Wellness Ritual The snack tin is having a moment: a small, curated collection of nuts, dates, chocolate, and fruit packed into a palm-sized tin and treated as a deliberate, portable ritual rather than a hunger fix. Where the protein bar optimises, the snack tin pauses. When people start packaging their afternoon snack like a miniature charcuterie board, what does that say about how far the search for small, restorative moments has come? https://www.23insights.co.uk/drop/trends-2026-06-29 monthly 0.5 2026-06-29 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/eebc4ee2-6907-434a-9ccc-b05f6142e360/POST+2026-06-22.png The Drop - Trends & Artefacts: neighbourism edition - Jeopardy! Casts YouTube Creators as Contestants Sony Pictures Television is hosting a YouTube Edition of Jeopardy!, featuring a drag queen, a pop star, and a Dungeons & Dragons dungeon master competing on a purpose-built internet history board. It's a deliberate move into the creator economy, and a reminder that legacy formats and digital audiences aren't as incompatible as the industry once assumed. When a 62-year-old game show starts casting for YouTube, who's really borrowing credibility from whom? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b6a6b0b1-a630-4b02-ac1d-c1b0b62d821d/POST+2026-06-23.png The Drop - Trends & Artefacts: neighbourism edition - AI Influencer Makes History Viral A British man built an AI persona called Chloe to make history engaging on TikTok and her Titanic video has 4.3 million views. Experts welcome the reach but warn that AI content optimises for engagement, not learning. When the scroll-stopper becomes the lesson, what are we actually retaining? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/440e0c48-2517-4448-abeb-fa76e63b7cfc/POST+2026-06-24.png The Drop - Trends & Artefacts: neighbourism edition - Plug-In Solar Panels Launching in the UK Plug-in solar panels are expected to go on sale in the UK within months for around £500, following regulatory changes that have kept them off the market while millions are already in use across Germany. Each kit could generate around 10% of a typical household's energy needs. When a green technology requires landlord approval, planning checks, and an electrician just to plug in, how much friction is too much for mainstream adoption? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e08a86c9-3d58-45fa-8481-5f0f6e46fb8d/POST+2026-06-25.png The Drop - Trends & Artefacts: neighbourism edition - Explainer: neighbourism After decades of investing in digital community, more Americans are turning to the people physically closest to them — sharing childcare, organising group chats, and building mutual aid networks rooted in proximity rather than shared interest. The shift is being driven less by sentiment than by practical need, as housing costs, childcare pressures, and institutional gaps make local trust a genuine resource. When geography becomes a social strategy again, what does that mean for how we design community in cities? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d925da67-56bb-4d30-8b7e-b1b80c0aae70/POST+2026-06-26.png The Drop - Trends & Artefacts: neighbourism edition - Bingsu-Flation Drives Single-Serve Dessert Boom South Korean cafés are racing to launch single-serving cup bingsu this summer after the format gained traction last year at roughly half the price of a traditional shared portion. Even Starbucks has entered the category for the first time, as the rising cost of premium versions, one hotel's apple mango bingsu now costs 130,000 Won, pushes consumers toward more affordable alternatives. When inflation reshapes a cultural food ritual into a solo, budget-conscious moment, what else are we willing to downsize? https://www.23insights.co.uk/drop/something-borrowed-something-branded monthly 0.5 2026-06-25 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/4dfae984-74b0-4071-9d50-bf160b624b85/network.png The Drop - Something Borrowed, Something Branded - Make it stand out Social listening data from YouScan https://www.23insights.co.uk/drop/trends-2026-06-22 monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5bfa9e17-5c43-474a-b9b7-0784fddc819f/POST+2026-06-15.png The Drop - Trends & Artefacts: convenience tax edition - German Cars Lose Cool in China German car brands have dropped from 26% to 16% market share in China since 2019, as younger buyers turn to domestic brands they see as more aspirational. Volkswagen's own China CEO acknowledged the brand risks being perceived as "for the parents." When heritage becomes a liability rather than an asset, how do legacy brands rebuild desirability without abandoning what made them credible? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9676797a-c8ad-4bd5-9321-af6eebe36b1a/POST+2026-06-16.png The Drop - Trends & Artefacts: convenience tax edition - Spain's Hate Footprint Tool Ranks Platforms Online hate now has a tracker. Spain's HODIO monitors Instagram, TikTok, X, YouTube and Facebook for hate speech and how far it spreads, then publishes a public ranking. It's the emissions label for social media. If making harm measurable is the first step toward accountability, which industry is still waiting for its nutrition label? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/507b41d9-977f-4ff9-81ca-12a606a927e3/POST+2026-06-17.png The Drop - Trends & Artefacts: convenience tax edition - Hair Longevity Becomes Beauty's Next Frontier Haircare is borrowing from skincare's longevity playbook, with peptides, polyphenol complexes, and sea sponge-derived microspicules among the ingredients gaining attention at Cosmoprof Worldwide Bologna this year. Experts predict hair longevity will match skin longevity as a category within a decade. When the anti-ageing conversation moves from face to follicle, how much further can the longevity economy expand before consumers start questioning the returns? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/96f8ffec-febf-4c75-951c-39d6e1c089a1/POST+2026-06-18.png The Drop - Trends & Artefacts: convenience tax edition - Explainer: convenience tax A UK study of 2,000 consumers found 46% of 18 to 24-year-olds regularly pay markups of £5 or more at corner shops, with an average of £6.08 extra per purchase compared to £3.23 among over-65s. For younger shoppers, immediacy is increasingly worth more than value. When a generation treats the convenience premium as a given rather than a compromise, what does that mean for how retail thinks about price sensitivity? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/05c17074-6c35-4f30-afcf-dbf7d82b4534/POST+2026-06-19.png The Drop - Trends & Artefacts: convenience tax edition - Louis Vuitton Opens Immersive Pop-Up Hotel Louis Vuitton has opened a two-month townhouse pop-up in London's Mayfair to mark 130 years of its Monogram, with themed rooms, a café, a bar, and a repair service built around its most iconic bags. The space blends brand history with hospitality, offering everything from afternoon tea to evening DJ sets. When luxury heritage needs a hotel to tell its story, what does that say about where brand experience is heading? https://www.23insights.co.uk/drop/trends-2026-06-15 monthly 0.5 2026-06-15 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1c6c9fed-3560-4f69-b8d6-3a2486f3e8ca/POST+2026-06-08.png The Drop - Trends & Artefacts: tokenmaxxing edition - Jell-O Turns Stadium Noise Into Jiggles Jell-O has built a crowd-energy meter for sports arenas. The JELL-OMETER uses plate-sensing technology to convert fan sound pressure into a visibly shaking mould of Jell-O, rated in "jiggles" from one to ten. Trialled at a New York hockey game, it is already heading to more stadiums. When a legacy food brand becomes a live data tool, what does that tell us about how brands stay culturally relevant? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c611e5d3-0427-4839-8a23-679bd0eb2209/POST+2026-06-09.png The Drop - Trends & Artefacts: tokenmaxxing edition - Finnish Supermarkets Listed on Tripadvisor A Finnish grocery chain has listed its stores on Tripadvisor, framing the weekly shop as a food tourism destination. Each K-Supermarket is run independently, stocking local honey, craft beers, and regional produce, with 50,000 to 60,000 lines sourced from small producers across the group. If a supermarket can become a travel experience, what does that say about where authenticity in tourism is heading? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b96fc82d-fc9d-4b0c-ae2d-4669d6ecf0a3/POST+2026-06-10.png The Drop - Trends & Artefacts: tokenmaxxing edition - Phone-Free Events Surge 567% Globally Eventbrite data shows phone-free events grew 567% globally between 2024 and 2025, with the UK leading at 1,200% growth and attendance up 1,441%. Formats range from locked-pouch raves to silent reading nights, with 49% of Gen Z and Millennials saying they want live experiences to feel less curated. When opting out of visibility becomes the most sought-after feature of a night out, what does that mean for the experience economy? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7e65f8ac-787b-476d-9ec2-26fa0f7398b0/POST+2026-06-11.png The Drop - Trends & Artefacts: tokenmaxxing edition - Explainer: tokenmaxxing Engineers at some tech firms are competing to consume the most AI tokens, treating volume as a proxy for productivity — a trend dubbed "tokenmaxxing." A Meta employee even built an internal leaderboard ranking colleagues by token use before taking it down two days later. When the metric becomes the goal, how do organisations distinguish between AI activity and AI value? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8f8c6265-d374-4c8a-9c0e-fa4876226421/POST+2026-06-12.png The Drop - Trends & Artefacts: tokenmaxxing edition - Compact Cameras Outsell Supply in Japan Zoom-enabled compact cameras are topping Japan's best-seller charts, with several models sold out entirely. Sales data from Yodobashi suggests demand is outpacing what smartphones can offer, particularly for optical zoom and physical controls. When dedicated cameras sell out despite smartphone ubiquity, what does that signal about where people feel technology has stopped serving them? #trends https://www.23insights.co.uk/drop/trends-2026-06-08 monthly 0.5 2026-06-15 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0c5d26b5-a5f1-40f8-98d3-3170d8773a5f/POST+2026-06-01.png The Drop - Trends & Artefacts: hopecore edition - Grandma Watches Are Having a Moment Tiny, delicate watches once dismissed as outdated are now one of the fastest-growing segments in the watch market, with younger buyers raiding vintage jewellery boxes and thrift stores for sub-34mm designs to stack alongside their bracelets. Rolex and Cartier both unveiled new small-case models at Watches and Wonders in Geneva this year. When the coolest watch you can wear turns out to be your grandmother's, what does that say about where luxury taste is actually being set? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/06c54f2d-0343-4a0b-acef-387d26c17060/POST+2026-06-02.png The Drop - Trends & Artefacts: hopecore edition - Singles Travel Merges Matchmaking With Numerology Singapore platform Until 11:11 runs overseas group trips for singles built around numerology, using birthdates and names to guide compatibility and connection across 4-6 days. Seven trips have already run, priced at up to S$1,800, with applicants manually vetted before being invited. When personal development becomes the infrastructure of a holiday, how far can purpose-driven travel go before it stops feeling like a break? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cd584f4c-4c60-41b9-be21-3baa3595271e/POST+2026-06-03.png The Drop - Trends & Artefacts: hopecore edition - Gen Z Treats Streaming as Pay-Per-Title A study of 6,250 entertainment consumers found 59% of Gen Z subscribers actively cancel and renew streaming services to follow a single title, leading researchers to declare platform loyalty "effectively dead." Yet the same generation is 13% more likely than older groups to attend a film's opening weekend. When access replaces ownership but experience drives spending, what does genuine audience loyalty actually look like now? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/092b556b-a291-4525-b11f-07eec2f3a555/POST+2026-06-04.png The Drop - Trends & Artefacts: hopecore edition - Explainer: hopecore Optimistic films are outperforming expectations at the box office, with Project Hail Mary earning over $300 million globally and Hoppers achieving the biggest Hollywood animated opening since Pixar's Coco in 2017. Critics link the shift to audience fatigue with cynicism after years of gritty, dark-toned storytelling. When earnestness stops feeling cringe and starts filling cinemas, what does that signal about the cultural mood audiences are actually in? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c1a88db0-9d33-4c35-b937-ae5057da3674/POST+2026-06-05.png The Drop - Trends & Artefacts: hopecore edition - Spotify Verifies Human Artists to Counter AI Music Spotify is introducing green "Verified by Spotify" badges to distinguish human artists from AI-generated content, using a combination of platform behaviour, real-world presence, and human review to determine eligibility. Priority goes to artists who have made genuine contributions to music culture rather than those producing background listening content at scale. When a streaming platform has to certify that a musician is human, what does that signal about the state of trust in creative industries? https://www.23insights.co.uk/drop/trends-2026-06-01 monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/171757ea-81b4-4c50-8b3a-e4ac78d619d9/POST+2026-05-25.png The Drop - Trends & Artefacts: catch-up culture edition - Young News Audiences Want Both Information and Entertainment A decade of Reuters Institute research finds that 18-24-year-olds rank "fun news" (satire and content that makes them laugh) fifth in their priorities, compared to tenth for adults over 55. Young audiences also want news that makes them feel better about the world, not just informed about it. If entertainment and information are arriving on the same platforms simultaneously, is the distinction between them still a meaningful editorial category? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fe0c3466-23cc-4b66-ade4-860f61f0359c/POST+2026-05-26.png The Drop - Trends & Artefacts: catch-up culture edition - Fluffy Juice Brings Texture to the Glass Bartenders are aerating fresh fruit juices at high speed to create a whipped, cloud-like texture, a technique traced back to the Garibaldi at New York's Dante bar, where fluffy orange juice meets Campari. The method is now spreading to grapefruit, pineapple, and watermelon, with fluffy sodas following close behind. When flavour alone no longer differentiates a drink, is mouthfeel becoming the new competitive edge on a menu? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/63c6175c-d9ca-44b0-b023-6fa93962b629/POST+2026-05-27.png The Drop - Trends & Artefacts: catch-up culture edition - Cassette Players Are Back, With Bluetooth A new wave of retro audio devices (cassette players and MP3 players styled like Walkmans, complete with transparent shells and oversized buttons) is selling on personality rather than specification. Streaming solved access but flattened the experience; these objects push back with tactility, colour, and commitment. When convenience has won completely, why do people keep reaching for the thing that makes listening feel like something? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d1676891-0c3b-44b3-aca3-847d67673247/POST+2026-05-28.png The Drop - Trends & Artefacts: catch-up culture edition - Explainer: catch-up culture A growing conversation online is naming "catch-up culture": the pattern of seeing friends only for scheduled, highlight-reel updates rather than living alongside them. Psychotherapists note that infrequent, high-stakes hangouts build less intimacy than ordinary, repeated contact. If the friendship calendar has started to feel like a performance review, what does that say about how we've let convenience redesign closeness? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fbe64111-a36e-4e23-8802-8f1b7b2fc9e8/POST+2026-05-29.png The Drop - Trends & Artefacts: catch-up culture edition - Menswear Is Getting Softer and More Expressive More than half of Gen Z consumers prefer brands offering gender-neutral options. The direction isn't androgyny as provocation. It's what one analyst calls "romantic realism": softer silhouettes, artisanal texture, and emotional register replacing the restrained utility that has defined menswear since the 18th century. If the male wardrobe is quietly becoming more expressive, which part of your brand's visual language is still speaking to a consumer who no longer exists? https://www.23insights.co.uk/drop/the-greenfinch-and-the-algorithm monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/27df8c17-ded9-4995-b254-4e066eb33c0b/network.png The Drop - The Greenfinch and the Algorithm - Make it stand out Conversation clusters in YouScan social listening data https://www.23insights.co.uk/drop/trends-2026-05-25 monthly 0.5 2026-05-25 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2aa1e65a-ed40-4816-aad7-4f34f695ba9a/POST+2026-05-18.png The Drop - Trends & Artefacts: slow pop-up edition - GLP-1 Coverage Is Becoming a Job Negotiation Factor A March 2026 survey of 1,004 US workers found that 47% of Gen Z would factor GLP-1 drug coverage (medications like Ozempic or Wegovy) into choosing between two similar jobs, and 13% would trade a full week of PTO to get it. At the same time, only 1 in 10 workers said they'd disclose GLP-1 use to a new employer. When a prescription drug enters the benefits conversation but stays out of the honest one, what does that reveal about how far workplace culture has actually come? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/20187759-896c-4309-8dfc-24612c43a924/POST+2026-05-19.png The Drop - Trends & Artefacts: slow pop-up edition - Snacks Fill the Space Alcohol Left Behind As low/no-alcohol socialising becomes a Tuesday habit rather than a January gesture, snacks are stepping in to carry the occasion. The UK's low/no alcohol market is worth more than £400m and still growing, and the table is becoming the focal point. When the drink stops anchoring the evening, which brands are positioned to own what replaces it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/77432888-7ba1-42c7-8dbd-68bce89d6e35/POST+2026-05-20.png The Drop - Trends & Artefacts: slow pop-up edition - Cake Picnic Goes Global A hobby baker's simple rule - everyone brings a cake - has sold out events across San Francisco, New York, Dubai, London and now Sydney. No competition, no theme, just 500 strangers on the grass with pizza boxes and an embarrassment of sponge. As the founder puts it, AI still can't bake a cake. When digital life accelerates, does the appeal of something entirely handmade and shareable tell us something about what people are actually hungry for? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/dff4c69e-aa29-4a20-8662-d0bde19fe5c1/POST+2026-05-21.png The Drop - Trends & Artefacts: slow pop-up edition - Explainer: slow pop-up Brands in China are swapping short-term viral installations for "slow pop-ups" (temporary spaces running 1-6 months) to test markets, build community, and gather real consumer data. Seoul bag label Carlyn and coffee brand Saturnbird both used the format as a low-risk entry before committing to permanent expansion. When the hype cycle stops converting, is the pop-up that lingers actually the more ambitious bet? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5a2133eb-731d-445c-bb1c-0000b0255a21/POST+2026-05-22.png The Drop - Trends & Artefacts: slow pop-up edition - Creators Get IMDb-Style Verified Credits The Creators Guild of America has launched Mosaic, a verified credits platform for digital creators - think IMDb, but for YouTube editors, brand copywriters, and concept artists. It also partners with a deepfake detection company, reflecting how quickly creator identity has become something that needs active protection. If the skills are equivalent to traditional media, why has the infrastructure to recognise them taken this long? https://www.23insights.co.uk/drop/trends-2026-05-18 monthly 0.5 2026-05-18 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/eccd46d5-82eb-4548-bdd8-ef4df1425eff/POST+2026-05-11.png The Drop - Trends & Artefacts: alpine divorce edition - AI Data Centres Are Creating Localised Heat Islands A study analysing over 6,000 data centres worldwide found that land-surface temperatures rose by an average of 3.6°F after a facility began operating, with some sites recording increases of up to 16.4°F extending as far as 6.2 miles away. Researchers estimate more than 340 million people live within areas affected by this added heat. As AI infrastructure expands, who is accountable for the communities absorbing its physical footprint? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/649bc75d-72c5-4e1e-b05e-d8b1bf6471c9/POST+2026-05-12.png The Drop - Trends & Artefacts: alpine divorce edition - Shelf Lets You Share What You're Into, Not How You Look Shelf, a social app that builds your profile around what you're reading, watching, and listening to rather than selfies or follower counts, has gone viral on TikTok, one video describing it as "Pinterest and Spotify made an app together" has been viewed 16.5 million times. It's arriving at a moment when Gen Z fatigue with performance-driven platforms is increasingly visible. When identity shifts from how you present yourself to what you actually consume, what does that demand of the platforms built around attention? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bc828940-c62a-4e79-b2ef-cf02f1dc0259/POST+2026-05-13.png The Drop - Trends & Artefacts: alpine divorce edition - A Wearable Translates Mouthed Words Into Speech Cambridge researchers have developed Revoice, a soft choker-style device that reads throat vibrations and heart rate to reconstruct full sentences from silently mouthed fragments, achieving a sentence error rate of just 2.9% in early trials. Three mouthed words became a complete, emotionally contextualised sentence in real time. When AI can restore fluent speech from a whisper, what else about communication do we assume requires a voice? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/12cc3793-900d-4101-a5dd-ce67a7d5b477/POST+2026-05-14.png The Drop - Trends & Artefacts: alpine divorce edition - Explainer: Alpine Divorce "Alpine divorce", the phenomenon of being abandoned or left behind by a male partner on a hike, has become a rallying point on TikTok, with one video collecting over 4.2 million likes. Women describe not just the act of being left behind, but the vulnerability it creates when they're relying on a partner for supplies, navigation, or safety. When a term goes viral this fast, what need does naming it actually meet? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e1da2655-0860-4764-8420-0b12c7cf2d57/POST+2026-05-15.png The Drop - Trends & Artefacts: alpine divorce edition - A Children's Book That Only Works in the Dark Italian energy company Plenitude has created Goodnight Light, a children's book printed in glow-in-the-dark ink that's completely invisible by day. It's designed to reframe darkness as friendly rather than frightening, and reduce the habit of sleeping with lights on. It also folds into a star-shaped bedside lamp and includes stickers to prompt energy-saving behaviour at light switches. When the goal is behaviour change, is a story that only works in the dark a smarter brief than any awareness campaign? https://www.23insights.co.uk/drop/trends-2026-05-11 monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0fc49bae-9080-41e2-a37d-5bdf28d6e563/POST+2026-05-04.png The Drop - Trends & Artefacts: stacked water edition - Fashion Week Watch Parties Fill 2,000 Seats Elias Medini, known online as Lyas, has turned rejected fashion week tickets into sold-out watch parties. 2,000 people gathered at a Paris theatre to watch the Tom Ford show live on screen. What started as 20 friends and a borrowed TV, now draws crowds that spill into the street, with backing from Casio, L'Oréal and MAC. When the audience outside is louder than the one inside, who is fashion week actually for? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8058de79-5685-45ea-82cc-b21103f39f3b/POST+2026-05-05.png The Drop - Trends & Artefacts: stacked water edition - Schools Are Renting Out Empty Buildings to Fund Themselves School Space, a UK platform often described as an Airbnb for schools, has added over $26m to school budgets by renting out gyms, auditoriums and classrooms to community groups during off-hours, with schools netting close to $150k a year on average. It's a direct response to structural underfunding: 74% of UK schools have faced budget cuts since 2010. When public institutions need a side hustle to stay afloat, what does that say about the systems meant to fund them? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0399db9c-1391-48c5-8748-c5c6ecb8921b/POST+2026-05-06.png The Drop - Trends & Artefacts: stacked water edition - An App That Sends You the Wrong Way on Purpose Moogle Gaps, built by two Australian creatives, is a navigation app that deliberately misdirects, swapping the fastest route for mystery bars, random restaurants, and places you'd never otherwise find. It's a small product with a pointed cultural argument: that algorithmic efficiency has quietly killed the experience of stumbling across something. When optimisation becomes the default, is deliberately bad directions actually good design? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a1a082bb-1b24-4787-97e8-46cae520e4f9/POST+2026-05-07.png The Drop - Trends & Artefacts: stacked water edition - Explainer: Stacked Water Stacked water (plain water loaded with electrolytes, collagen, creatine, or fruit) is the latest wellness trend turning a basic daily habit into a personalised routine. Nutrition experts say a handful of ingredients, particularly electrolytes and creatine, have genuine backing, but most add-ins are more vibe than science. When optimisation culture reaches the glass on your desk, is the real benefit the supplements, or just drinking more water? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/380b2dba-e87c-4278-babc-cc4e7f1d106c/POST+2026-05-08.png The Drop - Trends & Artefacts: stacked water edition - A Dating App Built Around Mood Boards, Not Profiles Sonder, a London start-up with 6,500 users and no paid marketing, lets people build unstructured, collage-style profiles and meet through recurring in-person events like Speed Drawing nights, deliberately avoiding the CV-style format that's made mainstream dating apps feel like a chore. Its founders won't introduce AI profile generation, arguing that the effort someone puts into a profile signals the effort they'll put into a connection. When authenticity becomes the rarest feature a dating app can offer, what does that say about where the category went wrong? https://www.23insights.co.uk/drop/trends-2026-05-04 monthly 0.5 2026-05-04 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f5076722-31cf-4d38-8f02-15a268d51c50/POST+2026-04-27.png The Drop - Trends & Artefacts: skillcation edition - Snail Mail Is Becoming a Serious Side Income Snail mail is becoming a serious side income. Creators are launching monthly mail subscriptions, with Texas-based Hannah Gustafson's recipe and letter mailer pulling in $45k+ in January alone. Driven by digital fatigue and a Gen Z appetite for physical media, these hand-curated envelopes tap into something screens can't replicate. If people are paying a premium to slow down, what does that signal for how we think about attention as a scarce resource? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/053d9cc0-7f5a-464c-ba29-c93768baf47f/POST+2026-04-28.png The Drop - Trends & Artefacts: skillcation edition - Travellers Prioritise Experiences Over Things Economic uncertainty isn't grounding younger travellers. Klook's 2026 Travel Pulse, surveying 11,000 consumers globally, finds 88% plan to increase or maintain travel budgets, with APAC travellers twice as likely as Europeans or Americans to spend more on experiences over shopping. Two-thirds now plan multi-destination trips, using major cities as gateways rather than endpoints. If discovery is becoming the product, how should destinations rethink what they're actually selling? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/511c066d-016d-4806-91af-15fa2118da11/POST+2026-04-29.png The Drop - Trends & Artefacts: skillcation edition - Adult Summer Camps Arrive in Europe Summer camps for grown-ups are expanding beyond the US, with operators like EF Ultimate Break and Camp Château launching structured, activity-based experiences in the Swiss Alps and French countryside for Gen Z and Millennials. Camp Château sold out for 2025 within five days of a single social media post, leaving 11,000 on the waiting list. When nostalgia and the struggle to make friends in person become a viable premium market, what does that say about what daily adult life is currently failing to provide? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/71a6bbd7-8b85-4791-a239-073800f0ca73/POST+2026-04-30.png The Drop - Trends & Artefacts: skillcation edition - Explainer: Skillcation The "skillcation", a trip structured around learning a tangible new skill, is emerging as a distinct travel category, with offerings ranging from cattle drives in Arizona and fly fishing in Montana to banana winemaking in Rwanda and regenerative farming in South Africa. It sits at the intersection of experiential travel, personal development, and the growing demand for meaningful return on time spent. If coming home with a skill is becoming part of what justifies the trip, how should destinations and hotels rethink what they're actually selling? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8aef8385-d615-4380-8a87-6e3c76c0285d/POST+2026-05-01.png The Drop - Trends & Artefacts: skillcation edition - Tinned Fish Becomes an Affordable Luxury Sardines have gone from pantry staple to cultural moment, with Americans spending $3.52 billion on shelf-stable seafood in the past year and online conversation around tinned fish up 30% year on year. Premium brands, aesthetic packaging, and a protein-obsessed, sustainability-aware generation have transformed a $2 can into an aspirational food choice. When affordability and effortful taste converge in a single product, what does that reveal about how younger consumers are redefining what luxury actually means? https://www.23insights.co.uk/drop/would-you-eat-this-caterpillars-face monthly 0.5 2026-04-30 https://www.23insights.co.uk/drop/trends-2026-04-27 monthly 0.5 2026-04-27 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/056b5537-5490-4861-8227-f4edc7a41c98/POST+2026-04-20.png The Drop - Trends & Artefacts: mystic outlands edition - Pet Collars Now Let Owners Call Their Dogs GlocalMe's PetPhone, showcased at MWC 2026, is a cellular collar attachment that lets owners place two-way voice calls to their pets, with on-device AI flagging anxiety or behavioural shifts in real time. At $90, it undercuts most smart collars with cellular connectivity. As pet tech moves from surveillance to interaction, what does it reveal about how we now think about absence, attachment, and care? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c96a44ee-0a0d-40a8-a9e8-736a6362bfd4/POST+2026-04-21.png The Drop - Trends & Artefacts: mystic outlands edition - Restaurants Are Banning Phones to Rebuild Connection A growing number of bars and restaurants across the US and Europe are prohibiting smartphones during dining, with some sealing devices in locked pouches until the bill arrives. Washington DC's Hush Harbor and Stockholm's Punk Royale are among those betting that enforced presence is itself the draw. When a restaurant has to remove your phone to deliver a genuine experience, what does that say about how hard real connection has become to manufacture? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/817c3511-bd50-4f71-8496-faafecb37ef3/POST+2026-04-22.png The Drop - Trends & Artefacts: mystic outlands edition - Murder Mystery Events Go Mainstream Murder mystery experiences are moving well beyond board games, with immersive whodunit events now spanning $30 hotel weekends to $1m private escapes. Bloomberg reports travel brands like Black Tomato are building White Lotus-inspired getaways for high-spending clients, while China's scripted murder genre hit $2B+ in revenue in 2021. When whodunits becomes a luxury product, what does that tell us about how people want to connect? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b4dee8a4-e946-496c-b2b9-71f67159c540/POST+2026-04-23.png The Drop - Trends & Artefacts: mystic outlands edition - Explainer: Mystic Outlands Pinterest Predicts has named "mystic outlands" a travel trend for 2026, pointing to travellers drawn to mist-covered ruins, ancient rituals, and otherworldly landscapes from the Scottish Highlands to Bolivia's salt flats. Experts suggest the appeal is less about aesthetics and more about transformation, a search for meaning and connection to living traditions. When escapism starts pointing inward, what does that tell us about what mainstream travel has stopped offering? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d0fbd9d2-bff2-418e-b20b-43f79af87bd0/POST+2026-04-24.png The Drop - Trends & Artefacts: mystic outlands edition - Romania's Bottle Return Scheme Collects Eight Billion Containers Romania, which ranked last in Europe for material circularity just two years ago, has collected over 8 billion bottles and cans through what is billed as the world's largest centralised deposit return scheme. 90% of Romanians have used it at least once, with full traceability certificates issued for every tonne sold to recyclers. As Poland, Turkey and Bulgaria look to replicate the model, does Romania's rapid turnaround suggest the main barrier to recycling has always been system design rather than public will? https://www.23insights.co.uk/drop/trends-2026-04-20 monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0329c887-6d5a-48bc-98da-73e2ffa0e4ff/POST+2026-04-13.png The Drop - Trends & Artefacts: viking wellness edition - Qantas Deploys All-Female Crews at Scale In March 2025, Qantas Group operated more than 50 flights staffed entirely by women across pilots, engineers, ground crews and dispatchers, framing it as a diagnostic exercise, not just a gesture. Only around 10% of Australian pilots are female. The airline has set a target of 40% female cadet intake by 2028. When representation becomes a measurable business target, does the annual showcase still do the work it once did? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ec4c99ef-476e-4f18-8b25-0d8f9e0fbd03/POST+2026-04-14.png The Drop - Trends & Artefacts: viking wellness edition - Victoria Legislates the Right to Work From Home The Australian state of Victoria will from September 2026 legally protect employees' right to work remotely two days a week, writing the entitlement into its Equal Opportunity Act, one of the first jurisdictions globally to formalise hybrid work as a legal right rather than a company benefit. The government estimates the shift saves families around AU$5,300 a year in commuting costs. If flexibility moves from policy to law, how long before employees elsewhere start treating it as a baseline rather than a perk? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3125b349-1ef5-48c3-800f-0489ea949507/POST+2026-04-15.png The Drop - Trends & Artefacts: viking wellness edition - Spotify Lets Users Edit Their Algorithmic Taste Profile Spotify is rolling out a feature allowing Premium listeners to view and edit the Taste Profile that drives its personalised recommendations, including Discover Weekly and Wrapped. Users can adjust future suggestions using natural language prompts, asking for more or less of a certain vibe, addressing years of complaints that shared accounts and ambient listening had distorted the algorithm. When platforms finally hand users the controls, is it an act of transparency or an admission that the algorithm was never as accurate as advertised? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5b703a04-3896-4274-a410-d831831dd003/POST+2026-04-16.png The Drop - Trends & Artefacts: viking wellness edition - Explainer: Viking Wellness Contrast therapy, cycling between sauna heat and cold immersion, is expanding well beyond Scandinavia, with urban bathhouse concepts like Othership now operating across Toronto and New York, and Condé Nast Traveller naming Viking wellness one of its trends of 2026. Wellness experts point to a convergence of factors: rising interest in mental health, declining drinking culture, and a hunger for sober, communal rituals. If the sauna is becoming the new pub, what does that tell us about what we actually want from social spaces? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/be398060-e510-4a0e-84b5-49162e31016f/POST+2026-04-17.png The Drop - Trends & Artefacts: viking wellness edition - Beauty Commerce Shifts to Diagnose and Decide Beauty shoppers are now arriving with questions. Revieve's 2025 index, drawn from millions of anonymised AI interactions across 100+ brands, finds guided diagnostic journeys converted at up to 1.9 times higher rates than standard funnels. Engagement depth now predicts purchase more reliably than speed to checkout. If confidence is the new conversion metric, how should brands rethink what a product page is actually for? https://www.23insights.co.uk/drop/trends-2026-04-13 monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e919f9f8-5b2b-4393-9f22-3b80c4e45f93/POST+2026-04-06.png The Drop - Trends & Artefacts: stack dating edition - Gen Z Still Scrolls TikTok But Trusts It Less A Harris Poll finds 60% of Gen Z users trust TikTok less than a year ago, with 31% admitting they now scroll purely out of habit rather than for discovery. Meanwhile 72% feel current content is staged, and 33% cite TikTok Shop as a key reason for their declining enjoyment. When habit and loyalty diverge this sharply, what does that mean for any brand still betting on the platform to build genuine cultural connection? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c3aa3bf2-98d7-44c1-afd4-50d7bccd5a68/POST+2026-04-07.png The Drop - Trends & Artefacts: stack dating edition - Wordle Creator Launches Harder Word Game Josh Wardle, who created Wordle before selling it to the New York Times, has released Parseword, a cryptic crossword puzzle that demands a firm grasp of synonyms, definitions, and wordplay. Unlike Wordle's process-of-elimination simplicity, this one is deliberately harder and, by Wardle's own account, released on his own terms rather than chasing viral scale. As daily word games become a fixture of online life, how much of their appeal is the challenge itself versus the shared ritual? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/908068b9-e539-4ea3-b19b-27fdb19a007e/POST+2026-04-08.png The Drop - Trends & Artefacts: stack dating edition - Korea Pilots Free Public Sanitary Pads South Korea's Ministry of Gender Equality and Family is launching a pilot programme to install sanitary pad dispensers in public facilities nationwide, funded by a 3 billion won central government budget, with a full rollout planned for 2026. The move follows presidential pressure on industry to lower what were considered comparatively high prices. As menstrual products shift from personal expense to public provision, which countries and institutions will feel the pressure to follow? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/54a35225-ba07-4136-ba28-347c6da3d15e/POST+2026-04-09.png The Drop - Trends & Artefacts: stack dating edition - Explainer: Stack dating Stack dating, scheduling several short meets in a single day, is gaining ground among younger singles. Bumble data shows close to a quarter of Gen Z now prefer first dates under 30 minutes, driven partly by cost and partly by a desire to vet connections quickly. Yet 78% of dating app users report burnout, and Gen Z remains the generation most focused on long-term commitment. If efficiency is the strategy, is it actually getting people any closer to what they want? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cb7af90a-9d33-4199-84aa-0dbeda36c259/POST+2026-04-10.png The Drop - Trends & Artefacts: stack dating edition - Uber Lets Women Choose Women Drivers Uber has rolled out its Women Preferences feature across the US, allowing female riders and drivers to request or preference gender-matched trips. Around one in five US Uber drivers are women, and the feature already operates in over 40 countries for drivers. With two discrimination lawsuits already filed and a recent $8.5m rape case ruling in the background, how platforms balance user safety preferences against equal access obligations is fast becoming a defining legal question. https://www.23insights.co.uk/drop/trends-2026-04-06 monthly 0.5 2026-04-06 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/47305cd2-6d2a-4bb1-ac4f-899f50d2b71e/POST+2026-03-30.png The Drop - Trends & Artefacts: housefishing edition - Cinema Attendance Has Not Fully Recovered More than half of Americans saw a film in a theatre in the past year, but the industry is still well below its 2002 peak, when 1.6 billion tickets were sold in the US and Canada. By 2025 that figure stood at 769 million, roughly two tickets per person, and box office revenue of $9 billion remains less than half its inflation-adjusted high. If streaming has permanently reset expectations around where films are watched, what does the cinema need to become to earn the trip? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e902770c-7914-4b91-b0ff-2a17eb9a569b/POST+2026-03-31.png The Drop - Trends & Artefacts: housefishing edition - Wired Headphones Are Back as a Cultural Statement After five years of declining sales, wired headphone revenue rose 20% in the first six weeks of 2026, driven by a mix of sound quality preferences and a growing unease with seamless technology. What began as an audiophile argument has become a fashion signal, with celebrity sightings and dedicated social accounts framing cables as a mark of considered taste. When analogue friction starts feeling like a feature, what else might we start choosing the slower version of? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/83dd3b6b-0a6b-4259-807c-a9b7964d17e0/POST+2026-04-01.png The Drop - Trends & Artefacts: housefishing edition - Teen Sleep Deprivation Reaches Epidemic Levels Three in four American teenagers now report insufficient sleep, up 8% since 2007, according to an analysis of nearly 121,000 high school students published in JAMA. The sharpest rise is in teens sleeping five hours or less, and the trend holds across demographics regardless of screen time, mental health status, or substance use. If the cause isn't screens, and the scale is this broad, what structural pressures on young people are we still not taking seriously enough? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6b59aa3c-985e-40f9-b0c2-f3ec4969797d/POST+2026-04-02.png The Drop - Trends & Artefacts: housefishing edition - Explainer: housefishing Estate agents are using AI to virtually stage and retouch listing photos, but the gap between digital polish and real-world condition is growing wide enough that some are calling it "housefishing." California became the first US state to require disclosure of digitally altered listing images, effective January 2026, though enforcement remains uncertain. When the tool that helps buyers imagine a home's potential can also hide its problems, who decides where helpful ends and deceptive begins? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a9a393de-0167-4d77-b8ab-d5ce8b878cea/POST+2026-04-03.png The Drop - Trends & Artefacts: housefishing edition - WhatsApp Launches Parent-Managed Pre-Teen Accounts WhatsApp is rolling out parent-supervised accounts for under-13s, offering PIN-controlled alerts, restricted features, and no ads, as regulators across Europe move to limit children's social media access. The move acknowledges a reality many parents already live: pre-teens are on these platforms whether the age rating says so or not. As platforms race to build safer on-ramps for younger users, who is really setting the standards: governments, parents, or the apps themselves? https://www.23insights.co.uk/drop/trends-2026-03-30 monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c68d29a3-e17e-42bc-9570-fcad6a5c190f/POST+2026-03-23.png The Drop - Trends & Artefacts: choppelganger edition - Freeze-Dried Candy Turns Chewy Into Crispy Small businesses are transforming Skittles, gummy worms and taffy using freeze-drying tech that removes 98% of moisture, creating puffed, crumbly versions that rack up 18 million TikTok views. North Coast Candy Co. reports 400% annual growth since 2020, with older customers returning for tooth-safe hard candy alternatives despite prices hitting $10 for four ounces. When nostalgic sweets need structural reinvention to stay relevant, does novelty extend a product's life or just admit the original no longer works? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c2097935-d700-43c5-bb80-c4aac2148ee8/POST+2026-03-24.png The Drop - Trends & Artefacts: choppelganger edition - Fortnum & Mason Chocolate Bars Include Sheet Music Each of the 16 bars in the retailer's new collection is paired with an original piano composition designed to mirror its flavour profile, with musical notation revealed as the packaging is unwrapped. Composers Nathan Britton and Jasmine Meaden created scores that track the taste journey from first bite to final note, turning consumption into a multi-sensory ritual. When eating chocolate requires a soundtrack to feel complete, are we enhancing experience or admitting flavour alone no longer holds attention? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9816ac46-64c7-43b8-bf41-344eba0d7cc5/POST+2026-03-25.png The Drop - Trends & Artefacts: choppelganger edition - Red Berries Reshape Luxury Perfume Raspberry and cherry notes are surging in fine fragrance, driven by TikTok visibility and a 363.6% year-over-year rise in raspberry perfume searches. Brands like YSL and Room 1015 are pairing red berries with oud, tonka and Sichuan pepper to create bold but refined accords that feel expressive rather than sweet. If fruit can only earn luxury status through complexity, does simplicity still have cultural value? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d68e508e-760b-4d08-a9ae-2d5607ac1a0d/POST+2026-03-26.png The Drop - Trends & Artefacts: choppelganger edition - Explainer: Choppelganger A mashup of "chopped" (unattractive) and "doppelgänger," the term describes someone who looks almost like you but noticeably worse. It started from a dyslexic misread on X in May 2025 and spread across TikTok by December, racking up millions of views as people roasted exes, friends, and themselves. When slang evolves this fast from accident to vocabulary staple, what does that tell us about how meaning gets made online? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/76ece239-09e8-4872-94e0-68e469a5dab5/POST+2026-03-27.png The Drop - Trends & Artefacts: choppelganger edition - Barbie Doll Cakes Fade From Celebrations The buttercream-skirted cakes that dominated Latin American pastelerías in the 1990s and 2000s are now rarely requested, with quinceañera clients choosing tiered fondant designs instead. Wilton still sells doll picks and acknowledges nostalgia for the format, but modern bakers report the shift towards sophisticated three-tier cakes began around 2005. When generations stop wanting the cake that defined their childhood parties, does that signal evolving taste or just the death of maximalism? https://www.23insights.co.uk/drop/the-ipod-is-back-and-it-has-nothing-to-do-with-nostalgia monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/286e56da-3d40-4c89-8279-222dea54efb3/wordcloud.png The Drop - The iPod Is Back. And It Has Nothing to Do With Nostalgia. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23insights.co.uk/drop/trends-2026-03-23 monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fc9526db-8b0c-481e-9754-bec554873e43/POST+2026-03-16.png The Drop - Trends & Artefacts: poetcore edition - Aldi Maps the UK's Grocery Price Gap Over 220 UK towns lack discount supermarket access, forcing families to spend up to £2,437 more annually on groceries. Aldi's research shows households pay £826 more on average when comparing a standard 68-item basket against its own pricing. The retailer is committing £1.6bn to open 40 new stores over two years. If geography determines grocery bills this starkly, how do we measure the real cost of retail inequality? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8beb7343-e5f1-424a-b111-c681598ff3f3/POST+2026-03-17.png The Drop - Trends & Artefacts: poetcore edition - Radisson RED Hotels Launch Music Tourism The hotel brand has introduced City Beats, using remixed urban soundscapes, rooftop DJ sessions and curated music itineraries to help guests experience destinations through sound. Hotels in Liverpool, Cape Town and Tbilisi are partnering with local artists to create compositions from city noise and guide visitors through creative hotspots. When hotels become cultural curators instead of just accommodation, does that deepen travel or turn every city into a branded playlist? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b5036bdb-a632-4579-b3dc-67a3d9a4b6a4/POST+2026-03-18.png The Drop - Trends & Artefacts: poetcore edition - Divorce Rings Replace Wedding Bands Jewellers report rising commissions to remake engagement rings into chunky yellow gold bands, sculptural settings and middle-finger designs worn after divorce is finalised. Clients including Emily Ratajkowski and Barbara Sturm have shared their repurposed stones publicly, whilst London boutique Annoushka now hosts divorce ring parties where women toast separation papers over champagne. When ending a marriage requires its own jewellery ritual, does that reframe divorce as achievement or just monetise emotional closure? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9a664368-7dda-49d1-8bd5-2b2c6a06cbae/POST+2026-03-19.png The Drop - Trends & Artefacts: poetcore edition - Explainer: Poetcore Young fashion enthusiasts are swapping micro-bags and nightclub looks for tweed, knits, and pieces that feel inherited. Dubbed poetcore, the aesthetic draws from Dead Poets Society and Donna Tartt rather than dark academia's theatrical edge, favouring oversized sweaters, satchels, and lace collars that suggest introspection over Instagram moments. Celebrities like Jenna Ortega and Taylor Swift have adopted the look, while Pinterest flags it as a trend to watch in 2026. When dressing becomes about depth rather than display, what cultural shift does that signal about how Gen Z wants to be seen? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/613fbe11-6307-4c7a-a015-a341cb789afb/POST+2026-03-20.png The Drop - Trends & Artefacts: poetcore edition - Claridge's Opens Nostalgic British Bakery The Mayfair hotel has launched a standalone bakery led by Richard Hart, serving malt loaf, Jammy Dodgers and Yorkshire pudding wraps instead of elaborate pastries. It marks a deliberate shift towards everyday British baking, contrasting with sister hotel Berkeley's French patisserie that draws queues for ornate creations. When luxury brands choose nostalgia over spectacle, are they chasing authenticity or just repackaging childhood for premium margins? https://www.23insights.co.uk/drop/trends-2026-03-16 monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/017c2ffe-bc72-48e9-9591-6e7e86a9c718/POST+2026-03-09.png The Drop - Trends & Artefacts: bookstreaming edition - Men's Makeup Market Reaches $7.1 Billion in US US men's grooming sales hit $7.1 billion in 2025, up 6.9% year-over-year, with 68% of Gen Z men now using facial skincare versus 42% in 2023. Retailers are shifting from "Men's" aisles to gender-neutral displays, whilst TikTok tutorials remove the need to ask in-store questions, reframing cosmetics as maintenance rather than vanity. When gender categories dissolve in beauty retail, does that signal cultural progress or just brands finding new ways to sell the same products? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6c427ca5-488f-4560-b046-8fa07ccfbf96/POST+2026-03-10.png The Drop - Trends & Artefacts: bookstreaming edition - Pet Deathcare is Getting Digital Angelpaw uses waterproof scanners and fixed antennas to monitor pet remains across every crematorium station, sending owners real-time updates from pickup to ashes. The platform now covers 100,000 pets monthly through 10,000 vets, addressing a $2.4 billion industry that previously ran on trust and clipboards. If grief needs logistical transparency to feel legitimate, does that comfort mourning or just make loss another trackable transaction? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/24394ebe-c998-4c7d-a65d-1256d7d58460/POST+2026-03-11.png The Drop - Trends & Artefacts: bookstreaming edition - Competency P*rn Becomes 2026's Escapism Watching people excel at their jobs has become the hottest form of entertainment. Shows like The Pitt and The Paper are winning audiences not through spectacle but by depicting doctors and journalists quietly doing their work well, whilst TikTok accounts demonstrating flawless cookie-icing techniques rack up views. When the world feels chaotic and incompetently run, aspirational fantasy has shifted from Game of Thrones-style power struggles to therapists with nice furniture solving problems calmly. If basic competence now counts as escapism, what does that reveal about our baseline expectations of the people in charge? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3c0fa6d1-4dd1-470a-81eb-5480ce2e746d/POST+2026-03-12.png The Drop - Trends & Artefacts: bookstreaming edition - Explainer: Bookstreaming Kai Cenat, the platform's biggest creator, is now streaming himself reading self-help books with a timer, pausing to look up unfamiliar words. His audience says the vulnerability encourages them to read too, following a 'body doubling' effect where people work better alongside others. If young people need parasocial accountability to finish a book, what happens to solitary focus as a skill? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/180d221d-f207-4f5a-9273-d27c8c846c90/POST+2026-03-13.png The Drop - Trends & Artefacts: bookstreaming edition - Sony Launches First Turntables Since 2019 Sony's releasing two new turntables with one-button automatic playback, transparent dust covers for coloured vinyl, and 96kHz/24-bit wireless Bluetooth audio. The PS-LX3BT costs $399.99, whilst the step-up PS-LX5BT at $499.99 features detachable cables, an aluminium platter, and higher-quality components to reduce noise. The timing's uncertain though, as Sony and TCL are exploring a joint venture that could reshape Sony's home entertainment division entirely. When a legacy electronics brand returns to vinyl just as its own future looks shaky, is that nostalgia or a hedge? https://www.23insights.co.uk/drop/trends-2026-03-09 monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d6897a46-4106-4e9d-97ae-6f7fc52c8970/POST+2026-03-02.png The Drop - Trends & Artefacts: disgustingly educated edition - Reddit Becomes UK's Fourth Largest Social Platform Reddit's UK reach grew 88% in two years, now accessed by three in five internet users, overtaking TikTok after Google prioritised discussion forums in search algorithms. Over half its UK users are women, with 71% interested in skincare and beauty, whilst Gen Z seek human-generated opinions on life stage questions like renting or wedding planning. When search engines reward conversational messiness over curated content, does that validate authenticity or just redistribute where people perform it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6b263e9c-729b-4776-887f-1c9fa0fd530c/POST+2026-03-03.png The Drop - Trends & Artefacts: disgustingly educated edition - Camping Trailer Doubles as Home Backup Generator The Evotrex PG5 integrates a chassis-mounted generator that auto-activates when batteries drop below threshold, producing 270kWh per cycle to power electric vehicles or function as residential backup power when stationary. The trailer merges off-grid living with dual-function utility, keeping systems running whether travelling or parked at home. When recreational equipment becomes critical infrastructure, does that blur the line between leisure purchase and essential resilience investment? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b8291863-86c9-42e3-9f40-4a906329f56e/POST+2026-03-04.png The Drop - Trends & Artefacts: disgustingly educated edition - People Build Apps Just for Themselves Rebecca Yu coded a restaurant picker in seven days using AI. She's part of a trend where non-developers create personal web and mobile apps for hyper-specific needs, then delete them when they're done. From holiday games to parking ticket payers, these fleeting apps aren't meant for the App Store. If software becomes as disposable as a spreadsheet, what happens to the idea of building products to scale? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8477b937-4e53-4fee-bcce-19eb9dd86460/POST+2026-03-05.png The Drop - Trends & Artefacts: disgustingly educated edition - Explainer: Disgustingly Educated Trend Social media users are posting aesthetic library photos and book stacks, claiming to combat brain rot through educational content consumed in minute-long clips. Clinical psychologist Tracy King warns that high-speed educational TikToks still train the brain for novelty seeking rather than sustained attention, suggesting long-form reading and embodied learning instead. If self-improvement needs an audience to feel legitimate, has learning become performance or just another scroll-optimised aesthetic? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fb51f3f3-73a0-46ef-8c22-9901073d311f/POST+2026-03-06.png The Drop - Trends & Artefacts: disgustingly educated edition - Tokyo Cassette Café Turns Friction Into Feature CASSE in Shibuya offers individual tape players and headphones at each seat, letting visitors browse physical collections in a converted warehouse. It mirrors sister brand RECOCO's record café model but focuses solely on cassettes, which saw Japanese production rise in 2023 for the first time in 24 years. If younger listeners need analogue friction to feel grounded, what does that reveal about streaming's emotional insufficiency? https://www.23insights.co.uk/drop/trends-2026-03-02 monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/23a8d033-ee34-4eb8-9621-b09878011bce/POST+2026-02-23.png The Drop - Trends & Artefacts: soft partying edition - IKEA Launches Broccoli Leaf Soup IKEA Sweden is adding broccoli leaf soup to restaurant menus, utilising leaves that comprise 50% of each plant but are typically left to rot in fields. Developed through a pilot with Axfoundation, the soup costs SEK 25 and could theoretically double broccoli yield without additional farming resources. When food waste solutions become menu items rather than marketing stories, does sustainability finally escape the premium price trap? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/29eec6e5-8c44-44b4-b22a-91c7575b0d14/POST+2026-02-24.png The Drop - Trends & Artefacts: soft partying edition - Premium Beverages Thrive as Affordable Luxuries Consumers are embracing premium beverages during cost-of-living pressures, with the hot chocolate market growing at 5.4% CAGR as Gen Z seek evening alternatives to caffeine and big nights out. Celebrity-backed spirits benefit from a "drink less but drink better" mindset, whilst luxury hot chocolate brands navigate high cocoa prices through direct farm relationships. When indulgence becomes intentional rather than impulsive, does premium positioning finally escape the guilt economy? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/18bbb4f8-6df2-4cc7-b57d-9a17b55d573f/POST+2026-02-25.png The Drop - Trends & Artefacts: soft partying edition - ASOS Charges Serial Returners Handling Fees ASOS now deducts £3.95 per returned parcel from customers with a 70% return rate across three or more annual orders, with an additional £3.95 fee for those hitting 80% across five orders. The policy uses economic friction rather than outright bans, preserving free returns for most whilst making excessive returns inconvenient enough to discourage them. When retailers price sustainability into customer behaviour, does that shift accountability or simply monetise it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/716aba6a-37b9-4aa3-a679-95c35a1064df/POST+2026-02-26.png The Drop - Trends & Artefacts: soft partying edition - Explainer: Soft Partying Early-evening dance events like Matinee Social Club and Earlybirds Club are selling out across US cities, catering to over-30s who want social connection without late nights or heavy drinking. Meanwhile, apps like Sweatpals, which has raised $16 million, connect people through fitness rather than bars, reflecting Gen Z's sober-curious values and post-pandemic hunger for in-person community. When nightlife shifts from exclusivity to accessibility, does that redefine what leisure actually means? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/64c9c801-e7b9-417b-9c3d-799151ac7302/POST+2026-02-27.png The Drop - Trends & Artefacts: soft partying edition - Beauty Brands Resurrect Exact 1990s Formulas Clinique relaunched its 1997 Chubby Sticks with identical packaging and formula, joining Chanel's Rouge Noir revival and Lancôme's Juicy Tubes reissue as brands resurrect archive products rather than reference them. Unlike fashion resale, aged cosmetics can't be purchased secondhand, giving beauty brands an advantage in nostalgia marketing provided they copy-paste originals without reformulation. When authenticity demands preservation over innovation, does that signal creative exhaustion or just smarter brand strategy? https://www.23insights.co.uk/drop/handwriting-reconsidered monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/75647b7b-e43f-40b2-9b6a-f57ba015326c/YouGov+survey.png The Drop - Handwriting, Reconsidered - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ab547be0-5c0d-45e8-98b3-9f1f2c801f21/YouScan+conversation+clusters.png The Drop - Handwriting, Reconsidered - Make it stand out YouScan conversation clusters https://www.23insights.co.uk/drop/trends-2026-02-23 monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/71ad2906-da83-4267-81d9-80f8dd88f437/POST+2026-02-16.png The Drop - Trends & Artefacts: glomad edition - Vinyl Sales Rise for 19th Consecutive Year US vinyl sales grew 8.6% to 47.9 million units in 2025, led by Taylor Swift's 1.6 million copies, whilst digital album sales dropped 15.9%. Film and gaming now drive sustained streaming uplifts, with Netflix's Led Zeppelin documentary increasing streams by 16% and Fortnite's Daft Punk experience boosting audio plays by 47.9%. When physical formats outpace digital for two decades straight, does that signal nostalgia or a rejection of ephemeral ownership? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1728b6f2-3593-420a-ba83-da7150e14d8f/POST+2026-02-17.png The Drop - Trends & Artefacts: glomad edition - Comfort Becomes Fashion's Design Standard Fashion is reframing comfort as a baseline expectation rather than a compromise, driven by fluid work environments and rejection of restrictive clothing. Modern design now integrates stretch fabrics, breathable materials, and movement-friendly tailoring from the outset, treating ease and aesthetics as complementary rather than opposing goals. If comfort signals confidence instead of casualness, does that finally dismantle the idea that style requires suffering? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7992ed13-89e2-4009-b41c-c011ace63624/POST+2026-02-18.png The Drop - Trends & Artefacts: glomad edition - Set-Jetting Becomes an $8 Billion Industry Expedia's 2026 report shows 53% of global tourists now book trips after seeing destinations on screen, surpassing social media as a travel driver. HBO's White Lotus turned luxury hotels into instant icons, whilst Paramount+'s Landman is reshaping Fort Worth tourism after its premiere drew 9 million views in 48 hours. When fictional narratives convert viewers into high-spending guests, does storytelling become the most effective destination marketing available? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7f893da1-61bf-4d0c-bad8-7ad42cd9bf98/POST+2026-02-19.png The Drop - Trends & Artefacts: glomad edition - Explainer: Glomads Gen Z travellers are planning more international trips in 2026, using AI to build itineraries and choosing destinations around beauty treatments, supermarket visits, and meeting new people. Over half plan to travel with parents or grandparents, blending affordability with cross-generational connection. When grocery shopping abroad becomes a travel goal, are we witnessing experience culture or just content creation? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c990d33d-5876-463b-9b7a-8170e0e2b023/POST+2026-02-20.png The Drop - Trends & Artefacts: glomad edition - Amtrak Ridership Jumps 10% as Flying Worsens Amtrak logged 34.5 million trips in FY 2025, up 10% from 2024, as airline fares spiked 25%, seats shrank, and perks like free checked bags disappeared. Meanwhile, startups like Dreamstar and Lunatrain are launching overnight sleeper services using existing tracks, whilst Amtrak's improved punctuality on shorter routes makes trains competitive with gridlocked driving. When convenience tilts away from speed, does that reveal infrastructure priorities or just passenger exhaustion with air travel's decline? https://www.23insights.co.uk/drop/trends-2026-02-16 monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5f98dbb5-383f-4cd8-8482-a174f1ac8afe/POST+2026-02-09.png The Drop - Trends & Artefacts: protein fatigue edition - Consumers Shift Focus From Free-From to Benefits Cargill research shows consumers are moving away from blanket "free-from" claims toward products offering specific functional benefits like satiety, heart health, or emotional wellbeing. 89% indulge weekly, reframing treats as intentional choices rather than guilty pleasures, while demanding premium experiences justify higher prices. If consumers now weigh trade-offs instead of defaulting to "no," does that signal the end of the clean label era as we knew it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f882f48f-b421-435b-a233-5c7f691a5a49/POST+2026-02-10.png The Drop - Trends & Artefacts: protein fatigue edition - Banana Water Enters Plant-Based Hydration Market Banagua extracts naturally occurring water from bananas through a proprietary process, delivering electrolytes like potassium and magnesium with no added sugar, concentrates, or preservatives. The single-ingredient beverage joins maple, coconut, cactus, and birch water as consumers gravitate toward minimal-ingredient products that feel easy to trust. When hydration becomes ingredient storytelling, does simplicity signal transparency or just smarter marketing? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/289603f8-25ee-45e7-b1eb-43ec7fef8e56/POST+2026-02-11.png The Drop - Trends & Artefacts: protein fatigue edition - Fibre Overtakes Protein in Snacking Priorities That's it.'s 2026 report shows fibre has surged past protein as consumers' top nutrition goal, with 95% of Americans falling short of recommended intake. Concern about ultra-processed snacks jumped 15 percentage points in one year, whilst parents seek fibre-rich options their children will actually eat. When satiety becomes the new value metric, do brands focused solely on protein risk missing the shift entirely? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/29c2a30b-dc6a-4ae4-8fc5-5ab807aee499/POST+2026-02-12.png The Drop - Trends & Artefacts: protein fatigue edition - Explainer: Protein Fatigue Legacy brands are launching protein-packed Pop-Tarts and Doritos just as consumers begin scrutinising whether their protein sources are complete, whole-food based, or heavily processed. Meanwhile, fibre is gaining ground as PepsiCo's CEO calls it "the next protein," citing widespread deficiency in American diets. When optimisation becomes exhausting, does the market swing back toward ingredients you can actually name? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fa83112f-5bd3-4b77-ae0c-f0ee9552075c/POST+2026-02-13.png The Drop - Trends & Artefacts: protein fatigue edition - Comment Sections Drive Brand Discovery Seventy-seven percent of weekly social media users actively seek out and read comment sections, with 56% discovering new brands or products there. Gen Z are particularly likely to find products via comments on TikTok, where 71% say they make regular discoveries. When comment sections function as collective influencers, should brands treat them as a content channel rather than an afterthought? https://www.23insights.co.uk/drop/trends-2026-02-09 monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ef1e58cd-50c6-41cc-9da9-693cc10a591e/POST+2026-02-02.png The Drop - Trends & Artefacts: anti-AI aesthetic edition - Beauty Industry Adapts to GLP-1 Side Effects As up to 12% of Americans use GLP-1 drugs like Ozempic, beauty brands are launching targeted products for side effects including hollow cheeks, hair loss, dry skin and altered scent perception. New offerings include Dr. Few's DermaReverse clinically tested skincare line, Cultskin's hair regeneration programme and fragrance houses developing gentler scent profiles, whilst supplement sales surge for collagen and protein. When medication reshapes bodies, does beauty follow the side effects or the transformation? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b5434d46-efc4-49a1-9f03-1822565d9573/POST+2026-02-03+-+Edited.png The Drop - Trends & Artefacts: anti-AI aesthetic edition - Libby Users Learn to Spot AI Audiobooks AI-narrated audiobooks have appeared on Libby, the library app connecting users to e-books and audiobooks, prompting listeners to search for terms like "Digital Voice" and "Synthesized Voice" to identify and avoid them. The shift follows Libby's November 2025 launch of an AI recommendation feature, though audiobook fans say AI narration loses the human touch. When readers actively filter out automation, does convenience lose to craft? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2b8633af-7163-4d5d-bc30-c2facaf40fd1/POST+2026-02-04.png The Drop - Trends & Artefacts: anti-AI aesthetic edition - TikTok Teacher Lunch Sparks Butterkäse Shortage A viral TikTok showing a sweet potato stuffed with butterkäse cheese has caused the German variety to sell out across US supermarkets including Publix and Albertsons. The soft, high-butterfat cheese was accidentally discovered when the creator's cheddar turned mouldy, prompting millions of views and new retailer interest. When an accidental ingredient swap creates national scarcity, does virality reveal latent demand or manufacture it from nothing? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/78883b9c-bd44-4412-92d8-c3905efbb920/POST+2026-02-05.png The Drop - Trends & Artefacts: anti-AI aesthetic edition - Explainer: Anti-AI Aesthetic Beauty influencers and brands have shifted from polished shelfies to messy bathroom sinks and "empties" as 81% of CMOs surveyed believe customers will pay more for human-created content, up from 65% in 2024. The aesthetic change responds to AI-generated influencer backlash and overconsumption fatigue, with imperfection now functioning as proof of authenticity. When mess becomes a luxury signifier, does rawness survive commercialisation or just become the next curated trend? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/44ab54e8-6a49-45b9-b3a2-bb2624a7f343/POST+2026-02-06.png The Drop - Trends & Artefacts: anti-AI aesthetic edition - Volkswagen Brings Physical Buttons Back to EVs Volkswagen's upcoming ID. Polo features tangible buttons beneath the infotainment display, physical switches, and an audio knob after the automaker committed to reintroducing controls "in every car we make from now on." The compact EV also includes a retro Golf I-inspired cockpit display accessible via steering wheel button. When tactile feedback returns as a selling point, does that admit touchscreens prioritised aesthetic minimalism over actual usability? https://www.23insights.co.uk/drop/trends-2026-01-29 monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/01682b15-497c-4409-9da8-0774e16d552f/POST+2026-01-26.png The Drop - Trends & Artefacts: solar grazing edition - Data Centres Expand into Hot Climates Despite Risks Nearly 600 of the world's 9,000 operational data centres sit in regions averaging above 27°C, the upper limit for optimal performance, with all centres in 21 countries including Singapore, Thailand and Nigeria operating in excessive heat. Rising AI demand and data sovereignty concerns are driving expansion in hot climates despite cooling challenges that strain power grids and raise emissions. When digital infrastructure follows geopolitics rather than efficiency, does sovereignty trump sustainability? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a09b5832-2075-45fc-be05-9b5b29fd2bd4/POST+2026-01-27.png The Drop - Trends & Artefacts: solar grazing edition - Streaming Diversity Declines as DEI Programs End iFixit's FixBot uses AI to guide users through device repairs by searching millions of pages of manuals and community content, identifying parts from photos and adapting instructions in real time. The tool has divided iFixit's community, with some worried it will reduce forum activity that generates fresh knowledge, whilst others see it handling repetitive questions. When AI scales expertise, does it preserve community knowledge or just automate its decline? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0981fbb4-5873-45f8-b957-d70ab128c4b7/POST+2026-01-28.png The Drop - Trends & Artefacts: solar grazing edition - Butter-Dipped Ice Cream Goes Viral Pastry chef Dominique Ansel's butter-dipped soft serve, introduced as a limited summer item at his New York bakery, has sparked a TikTok trend with imitators emerging across the U.S. The butter creates a frozen shell around vanilla ice cream, with reviewers describing it as everything from "sheer enjoyment" to "waxy" and "greasy." When a fleeting novelty outruns its original intent, does virality reward innovation or just accelerate imitation? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0b6f83be-71f7-4f85-977c-6ac347a6b22a/POST+2026-01-29.png The Drop - Trends & Artefacts: solar grazing edition - Explainer: solar grazing Solar shepherds earn two to three times the average US sheepherder salary of $61,000 by leasing sheep to graze solar farms, where the animals maintain vegetation that could block panels whilst avoiding costly mowers and herbicides. Over 250 sites now operate across the US as solar energy expands, with one shepherd calling it the industry's biggest opportunity in generations. When renewable infrastructure creates rural income, does clean energy multiply its value beyond the grid? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9cfd6716-9488-466d-beeb-be3994449f45/POST+2026-01-30.png The Drop - Trends & Artefacts: solar grazing edition - K-Beauty Brand Targets Melanin-Rich Skin Market K+Brown, launching March 2026, will be the first Korean skincare brand formulated and clinically tested specifically for melanin-rich skin, despite data showing 30% of US K-beauty consumers are Black, Latino or non-white/non-East Asian. Co-founder Melissa Alfer notes fewer than 1% of beauty brands test product claims on darker skin tones, though Black women show 27% interest in K-beauty versus 19% among white consumers. When demand outpaces development, does diversity happen in marketing or formulation? https://www.23insights.co.uk/drop/trends-2026-01-22 monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e8ef377a-73ad-435d-9dba-ac8621a59d0a/POST+2026-01-19.png The Drop - Trends & Artefacts: commute penalty edition - People Consistently Underestimate Others' Kindness Research shows people systematically misjudge social interactions through "gaps" like underestimating how much strangers like them, how willing others are to help, or how happy compliments make people feel. A 2019 study across 40 countries found wallets were returned far more often than predicted, whilst the 2025 World Happiness Report linked belief in wallet return to well-being eight times more strongly than doubling income. When pessimism about others becomes self-fulfilling, does mistrust create the isolation we fear? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/46e4d003-50b9-40be-966d-d14b5536df5f/POST+2026-01-20.png The Drop - Trends & Artefacts: commute penalty edition - Streaming Diversity Declines as DEI Programs End UCLA's Hollywood Diversity report found that 91.7% of top 250 scripted series in 2024 were created by white people, with white men accounting for 79% of creators, both increases from the previous year. The reversal follows companies like Disney, Amazon and Warner Bros abandoning DEI initiatives after Trump's re-election, despite minority households and female audiences driving viewership. When diversity shrinks behind the camera but storylines still resonate, does representation depend more on who tells the story or what gets told? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ad3edb02-69c3-4d56-b202-63148eb09162/POST+2026-01-21.png The Drop - Trends & Artefacts: commute penalty edition - WikiFlix Offers 4,000 Public Domain Films Free WikiFlix, a Netflix-styled archive run by Wikipedia's volunteer community, hosts over 4,000 public domain films from sources like Wikimedia Commons and the Internet Archive with no account or subscription required. The platform prioritises popular titles through Wikipedia sitelinks whilst maintaining a blacklist to filter educational-only content, focusing instead on entertainment. When free access feels radical, does subscription fatigue make the public domain look like luxury? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bc03af79-0963-41d8-8050-59d13e6324b4/POST+2026-01-22.png The Drop - Trends & Artefacts: commute penalty edition - Explainer: Commute Penalty Research across multiple countries shows a 10-minute increase in average commute time decreases married women's workforce participation by 4.4 percentage points, driven entirely by mothers who trade higher pay for proximity to children. Studies from the US, Belgium, Norway and Germany found mothers dramatically reduce commute times after having children whilst fathers don't, with effects persisting until children reach age 12. When career advancement requires distance from home, does workplace geography become a hidden tax on motherhood? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/de2eca4b-aa0e-4f50-893b-a2e667b689cc/POST+2026-01-23+-+Edited.png The Drop - Trends & Artefacts: commute penalty edition - Nostalgia Dominates Streaming as Reboots Multiply Camp Rock 3's announcement follows a surge in entertainment revivals, with shows like Wizards Beyond Waverly Place and Cobra Kai capitalising on nostalgia while original content struggles at the box office. Streaming platforms show classics like Gilmore Girls consistently ranking in Top 10 lists years after their finales, even as viewers claim fatigue with remakes. If we're constantly rewatching the past, what defines the cultural moment we're living in now? https://www.23insights.co.uk/drop/trends-2026-01-15 monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a239c804-0e60-4a21-af66-07d276172dd7/POST+2026-01-12+-+Edited.png The Drop - Trends & Artefacts: whycation edition - TikTok Shop Pushes Secondhand Luxury Sales TikTok Shop sold over 20 Birkin bags in 2025 and is partnering with creators to position itself as a luxury resale destination, requiring sellers to provide Certificates of Authenticity within 24 hours to combat counterfeits. The platform leverages livestreaming and creator trust to sell one-of-a-kind items, though experts note impulse buying, inventory challenges and scam concerns remain hurdles. When social commerce meets luxury resale, does authenticity depend more on certificates or creators? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/688d935a-c4cc-44f6-9eef-7994dffa37dc/POST+2026-01-13.png The Drop - Trends & Artefacts: whycation edition - British Countryside Fashion Dominates Urban Wardrobes Barbour jackets, Fair Isle knits, houndstooth and tweed have moved from rural estates to city streets globally in 2025, with luxury brands from Burberry to Dior drawing inspiration from British countryside style. Fashion psychologists suggest the trend reflects desire for stability and quality amid uncertainty, with durable fabrics signalling tradition over fleeting microtrends, though the look remains loaded with associations of privilege. When urban dwellers dress for country estates they don't own, does aspiration borrow comfort or cosplay class? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7ba56550-5e43-4fb3-b358-b0c504a92f99/POST+2026-01-14.png The Drop - Trends & Artefacts: whycation edition - Hermès Birkins Outpace Gold as Investments Birkin bags have outperformed gold over the past decade, with some owners doubling their money in five years, according to luxury authenticator James Firestein. Around 25% of Birkin buyers store them purely as investments rather than using them, treating the bags like collectible art. When handbags become portfolio assets, does luxury mean what you carry or what you hold? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ffa173f0-0b46-49dd-87cd-7b7884c02660/POST+2026-01-15.png The Drop - Trends & Artefacts: whycation edition - Explainer: Whycations Hilton's survey of 14,000 travellers across 14 countries identifies the "whycation" as purposeful travel focused on why you're going rather than where. People seek meaningful experiences for deep relaxation or learning new skills, choosing destinations that match their intent. When the destination becomes secondary to the feeling, does travel become more intentional or just harder to plan? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/06341787-437f-4bad-84de-d31a0720751c/POST+2026-01-16+-+Edited.png The Drop - Trends & Artefacts: whycation edition - Women Migrate to Reddit as X Loses Users Reddit usage has surged since 2019, driven largely by female users seeking health advice, financial guidance and community support, while women leave X in droves following Musk's content moderation cuts. Women cite frustration with algorithm-driven feeds, sponsored posts and the pressure to perform on platforms like Instagram, with Reddit's anonymity and subreddit structure offering refuge. When women choose community over visibility, does social media shift from performance to pragmatism? https://www.23insights.co.uk/drop/trends-2026-01-08 monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2df64890-3199-4874-a204-8fe294b0570a/POST+2026-01-05.png The Drop - Trends & Artefacts: facial harmony edition - UK Food Inflation Falls but Prices Remain High UK inflation dropped to 3.2% in November, its lowest in eight months, with falling food prices contributing to the decline, according to the Office for National Statistics. However, food prices remain higher than last year's festive season, with the Food and Drink Federation noting manufacturers face persistent cost pressures despite efforts to reduce prices. When inflation eases but prices don't drop, does relief measure progress or just slow the climb? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3f76f3cf-626c-4e6c-b3a0-2e4be8a47dca/POST+2026-01-06.png The Drop - Trends & Artefacts: facial harmony edition - Local Grocers Hold Trust Edge Over National Chains Nearly 80% of U.S. shoppers trust their neighbourhood grocery store more than Amazon or Walmart to deliver fair, personalised deals, according to Swiftly's survey of 1,400 consumers. The trust advantage comes as 68% struggle with grocery affordability and over half rely on discounts to guide purchases. Can local grocers convert trust into loyalty before digital convenience closes the gap? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c0a85df6-64df-477d-b111-85b722cc3b06/POST+2026-01-07.png The Drop - Trends & Artefacts: facial harmony edition - Publishers Launch Substack Newsletters to Reach New Audiences Major publishers including The Economist, Financial Times and New Yorker have launched Substack newsletters this year as search and social traffic declines, with Reach now running 25 newsletters on the platform. Most are free experiments testing niche topics and community building rather than driving traffic back to main sites, mirroring strategies publishers have used on Reddit and LinkedIn. When legacy media follows independent creators to new platforms, does distribution diversify or just fragment? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3138f1fb-e3aa-4b00-b9ac-0958c6e6cc5e/POST+2026-01-08.png The Drop - Trends & Artefacts: facial harmony edition - Explainer: facial harmony trend The "facial harmony" trend has returned to TikTok, with filters dividing faces into thirds based on Renaissance art principles, not science. Users film close-ups of features, then pull back to judge whether they look "balanced" together, while creators promote makeup fixes for perceived flaws like long midfaces. When classical art ratios become self-diagnosis tools, are we measuring beauty or manufacturing insecurity? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/32a7f8ef-9733-4cea-9f51-35bde5bd9dab/POST+2026-01-09+-+Edited.png The Drop - Trends & Artefacts: facial harmony edition - Bots Drive 28% of Taylor Swift Backlash Research from AI start-up GUDEA found that just 3.77% of accounts generated 28% of online conversation around Taylor Swift and her latest album between 4-18 October, with much of it linking to bot networks. The analysis, published by Rolling Stone, highlights how illegitimate accounts now amplify moral outrage and cancellation attempts across social media. When bots shape public backlash, does online discourse measure genuine sentiment or just automated noise? https://www.23insights.co.uk/drop/what-were-really-consuming-when-we-watch-what-they-eat monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7bcf1b93-5be5-494d-a321-a3e64292aa9e/Chart.png The Drop - What We're Really Consuming When We Watch What They Eat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/92235751-de5b-4301-bfaf-5df916b115ae/network+%281%29.png The Drop - What We're Really Consuming When We Watch What They Eat - Make it stand out Network Analysis in YouScan https://www.23insights.co.uk/drop/trends-2026-01-05 monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2a3d3160-30dc-4ddd-907e-6aeb9392a6c3/POST+2025-12-22.png The Drop - Trends & Artefacts: new year bumper edition - Tonga Proposes Whale Legal Personhood Tonga is preparing national legislation called "Te Mana o te Tohorā" to grant whales legal personhood, with a guardianship council representing their rights in environmental decisions and court. The draft bill, set for Parliament after November elections, builds on creation stories where whales descend from the island nation's first deities. When ancestors need legal protection, does personhood become the last language nature can speak? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5cde13d6-5fa0-4c61-8188-587b0d057516/POST+2025-12-23.png The Drop - Trends & Artefacts: new year bumper edition - Solar Buoys Reduce Sea Turtle Bycatch Arizona State University researchers developed solar-powered light buoys that reduce sea turtle bycatch in gillnets by 63%, working directly with Mexican fishers who helped design the gear. The lights last five days without sunlight and function like standard buoys, making them easier to use than battery-powered alternatives. When the people doing the work shape the solution, does adoption stop being the hard part? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/79071dab-c0ed-4ebf-8484-790c6a30a9e0/POST+2025-12-29.png The Drop - Trends & Artefacts: new year bumper edition - Half of Top ADHD TikTok Content Misleading Half of the most popular ADHD content on TikTok is misleading, according to University of British Columbia researchers who analysed the top 100 videos in 2022. Struggles with remote work or phone distractions don't meet diagnostic criteria, which require symptoms present across time and settings, not just pandemic-era attention fatigue. When everyone feels distracted, how do we distinguish between a clinical disorder and the side effects of modern life? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3e1f879b-77b4-43a9-bc79-f0a985b494e3/POST+2025-12-30.png The Drop - Trends & Artefacts: new year bumper edition - Hotels Become Luxury Restaurant Destinations Luxury travellers are booking hotels to access the restaurant, not the other way round. La Padrona at Raffles Boston made The New York Times' inaugural 50 best US restaurants list, joining venues like The Mark Restaurant by Jean-Georges where the dining room drives occupancy, not amenity status. When the meal becomes the reason to stay, what does hospitality actually mean? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/70f2cb0b-a4b5-4966-9fa3-c245750508a7/POST+2025-12-31.png The Drop - Trends & Artefacts: new year bumper edition - Infrasound Technology Suppresses Building Fires Cleveland start-up Sonic Fire Tech uses infrasound, frequencies below 20 Hz that humans can't hear, to suppress fires by vibrating oxygen faster than fuel can use it. The system detects flames via sensors and deploys sound through ducting installed under roofs and eaves, running on electricity without water or chemicals. If silence can stop a fire, what else are we missing by only solving problems we can see? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f1836de2-ec8d-458c-87bf-69353990e131/POST+2026-01-01.png The Drop - Trends & Artefacts: new year bumper edition - Streaming Subscribers Cancel and Resubscribe Frequently Forty-one percent of paid video streaming subscribers have cancelled services due to subscription fatigue, up from 35% in July, while 85% of recent cancelers report concern about tariff impacts on household expenses. Consumers now cycle in and out of subscriptions regularly, with equal numbers spending more or less on streaming. When loyalty becomes optional, does every month become a negotiation? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6b3b8fd6-5d8f-4349-98dd-17cf85a448e2/POST+2026-01-02.png The Drop - Trends & Artefacts: new year bumper edition - Italian Brain Rot Memes Become Physical Toys Italian brain rot memes have moved from TikTok to toy aisles, with 3D-printed figurines selling for ₹200-₹1,500 across Indian e-commerce platforms. Gen Alpha consumers, raised on screens and generative AI, are driving demand for toys like "bombardino crocodilo" and "tung tung tung sahur". When algorithms generate desire faster than factories can manufacture it, who decides what childhood looks like? https://www.23insights.co.uk/drop/trends-2025-12-22 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/24f1d4cc-cecd-47cf-b626-f2ce60587007/POST+2025-12-15.png The Drop - Trends & Artefacts: friluftsliv edition - Filipino Coffee Shops Serve Cultural Gateway Drinks Filipino coffee shops across the US are using specialty drinks flavoured with ube, pandan, calamansi, and jackfruit to introduce younger generations to Philippine cuisine, often sourcing liberica beans directly from Filipino farms. A 2025 Tastewise report found Gen Z interest in Filipino food is highest in coffee, making drinks a low-stakes cultural entry point. If a latte becomes the gateway to an entire cuisine, what else are we learning to taste through convenience? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9a31b154-4679-4fe8-b0f6-c62366e73716/POST+2025-12-16.png The Drop - Trends & Artefacts: friluftsliv edition - Starbucks Tests Predictive AI Ordering Starbucks is exploring AI that could predict customer orders and enable voice ordering, building on its Green Dot Assist chatbot for baristas. The company says the technology would enhance human connection, not replace it, optimising inventory and personalisation behind the scenes. How long before convenience and anticipation start to feel indistinguishable from surveillance? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1f3dfaf1-8f1b-42fd-bd4f-c7e0023a2859/POST+2025-12-17.png The Drop - Trends & Artefacts: friluftsliv edition - Menstrual Blood Test Detects Endometriosis Scientists have achieved 81% accuracy diagnosing endometriosis using menstrual blood samples and DNA methylation profiling, the same technique used to detect cancer. It bypasses the current standard, a surgical biopsy that typically happens seven to ten years after symptoms begin. Could a non-invasive test finally close the gap between pain and diagnosis? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5c473eb1-52e5-43c2-bb22-b01f4c8d5f2f/POST+2025-12-18.png The Drop - Trends & Artefacts: friluftsliv edition - Explainer: Friluftsliv Friluftsliv, Norway's practice of open-air living, treats outdoor connection as daily necessity rather than weekend hobby. It's backed by coursework, protected land access laws, and a cultural belief that nature belongs to everyone. When did being outside become something we schedule instead of something we simply do? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5b08a2b9-db64-4f52-a923-6843d8b7be60/POST+2025-12-19.png The Drop - Trends & Artefacts: friluftsliv edition - Women Pay for Digital Intimacy in Chinese Romance Games Can a video game character replace emotional interactions? A Chinese romance game generated nearly USD $400 million in 2024, with players spending thousands on virtual relationships. Women aren't just playing, they're investing in intimacy where traditional structures have failed to deliver. What happens when digital companions become preferred emotional labour? https://www.23insights.co.uk/drop/trends-2025-12-15 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/39a08c01-f1a7-4d36-abc0-ba3047d477d8/POST+2025-12-08.png The Drop - Trends & Artefacts: poppamine edition - Retro Kitchen TVs Return as Antidote to Streaming Fatigue Kitchen TVs are making a comeback, but not for convenience. People are hunting down boxy DVD and VHS combos from the 1990s and early 2000s, drawn to curated collections, tactile ritual, and a screen that doesn't demand constant attention. When infinite choice feels exhausting, does limitation become the luxury? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8c01d955-dc0c-44a5-967c-13934eb4953b/POST+2025-12-09.png The Drop - Trends & Artefacts: poppamine edition - Cinemas Screen Live Sports to Fill Seats Major cinema chains in the US and UK now show live sporting events like UFC fights, Champions League finals, and even Esports tournaments, turning empty screens between blockbuster releases into communal fan zones with stadium-quality sound and recliner seating. AMC's CEO has publicly emphasised acquiring sports broadcast rights as a business priority. When watching sport becomes more about shared atmosphere than proximity to the pitch, does the venue matter more than the view? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3faef2a3-2e5d-45ce-a4f2-66618f7d9662/POST+2025-12-10.png The Drop - Trends & Artefacts: poppamine edition - Clean Labels As Supply Chain Transparency Clean label has evolved beyond natural ingredients into full supply chain transparency. Innova Market Insights reports 73% of European consumers now worry about food quality, with 39% actively researching sourcing before purchase, whilst a third of new European launches carry clean label claims. If shoppers demand proof, not promises, does trust become the most valuable ingredient? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ebec8a04-acc8-453f-9428-4b22ee7987c7/POST+2025-12-11.png The Drop - Trends & Artefacts: poppamine edition - Explainer: Poppamine South Korea's toy capsule vending machine market, valued at 10 billion won in 2022, expanded fivefold to 50 billion won last year, with malls installing nearly 1,000 machines and convenience stores adding anime prize kiosks. Koreans coined the term "poppamine" to describe the rush, blending dopamine with the act of pulling something out. When anticipation becomes its own retail category, are we buying the product or just the feeling of waiting for it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0e270855-e409-4077-8792-306dfc9489a6/POST+2025-12-12.png The Drop - Trends & Artefacts: poppamine edition - Orient Express Launches Paris-Amalfi Route The Venice Simplon-Orient-Express is launching a Paris to Amalfi route in spring 2026, combining three nights aboard a 1920s luxury train with two nights at a cliffside Belmond hotel. Tickets start at $11,479 per person. Is slow travel becoming the new status symbol for those who can afford to take their time? https://www.23insights.co.uk/drop/trend-taster-20251208 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/406d56e6-8dab-4819-bcc5-bfd022c826e3/POST+2025-12-01.png The Drop - Trends & Artefacts: home swapping edition - Academic Coffee Sparks Viral Banana Latte Trend A small San Jose café created a banana cream pie latte in October 2024 that became so popular on TikTok by January 2025, they had to pause production to retrofit their kitchens. The drink then spread nationwide, appearing at chains and even Disneyland, with Google searches spiking after Academic Coffee's version went viral. When a neighbourhood experiment forces infrastructure change and inspires corporate menu rollouts, what does it take for local craft to scale without breaking? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/dc32ce2d-81a0-42e3-ba0a-4a79afbec44a/POST+2025-12-02.png The Drop - Trends & Artefacts: home swapping edition - AI Sorts Jumbled Lego Collections Sort A Brick uses AI to scan, clean, and rebuild jumbled Lego collections into complete sets with 99% accuracy, identifying over 25,000 brick types across 10,000 sets dating back to 1954. Customers across Western Europe pay per kilogram to have their childhood chaos sorted and repackaged. When nostalgia needs automation to function, what does that say about how we value our own time? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/67037f0d-f137-426f-86d2-68eb2a74f699/POST+2025-12-03.png The Drop - Trends & Artefacts: home swapping edition - Gaming and Beauty Converge Through Narrative Godmode Beauty launched as a narrative-driven universe where each product ties to avatars, biomes, and lore, reflecting how Gen Z and Gen Alpha consumers no longer separate physical makeup from digital aesthetics. In China, brands like Perfect Diary integrate game mechanics directly into e-commerce, while female gamers now make up nearly half of the country's 700 million players. When your avatar becomes your mirror, does self-expression need a physical form at all? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/20124701-ad8e-467f-a67e-f87720c96e24/POST+2025-12-04.png The Drop - Trends & Artefacts: home swapping edition - Explainer: Home Swapping Kindred, a home swapping network with over 200,000 members, lets travellers stay in primary residences worldwide without exchanging money between hosts and guests. Members earn credits by offering their own homes and spend them on stays elsewhere, paying only service and cleaning fees. What happens when access matters more than ownership? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/383bdd04-554f-4f58-9cbf-0e28bac8b8d0/POST+2025-12-05.png The Drop - Trends & Artefacts: home swapping edition - Cognitive Issues Double Among Under-40s Younger adults are reporting nearly double the cognitive issues they did a decade ago. Between 2013 and 2023, people under 40 experiencing serious difficulty concentrating, remembering, or making decisions jumped from 5.1% to 9.7%, while over-70s saw a slight decline. Is this about shifting awareness, or are smartphones and economic precarity rewiring how we think? https://www.23insights.co.uk/drop/the-rituals-we-buy-advent-calendars-as-self-care monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b6ded613-5921-44fa-a8fc-c8ab6af4edd3/2025-12-04+Article+Advent+Calendars.png The Drop - The Rituals We Buy: Advent Calendars As Self-Care - Make it stand out Image by pixelshot https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a4987b0c-496c-4738-8d2d-c01a554c914b/network.png The Drop - The Rituals We Buy: Advent Calendars As Self-Care - Make it stand out Conversation clusters in YouScan https://www.23insights.co.uk/drop/trend-taster-20251201 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/192b1732-0d7d-42b5-8797-a221bd02109f/POST+2025-11-24.png The Drop - Trend Taster: 996 culture edition - 59% of Gen Z live paycheck to paycheck 59% of Gen Z live paycheck to paycheck, despite half paying no rent or mortgage. The top reason cited is splurging on nonessentials. 19% say discretionary spending is the main cause of financial strain, twice the rate of millennials. They're saving more relative to income than older generations but spending the cushion before independence arrives. Is this lifestyle inflation or just delayed financial literacy? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/147be775-f276-4de3-bc85-012f567855f5/POST+2025-11-25.png The Drop - Trend Taster: 996 culture edition - Fifth-graders are using "old-timey" Tin Can landlines Parents are installing landlines for kids to avoid smartphone risks: Tin Can, a child-focused landline company, now has customers across all 50 US states. Fifth-graders are scribbling down phone numbers on paper, running to answer ringing handsets, and calling rotary dials "old-timey." The phones limit distraction but demand new social choreography. Are we solving for attention or just postponing the inevitable negotiation with connectivity? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e3f5a74a-7e59-43b1-8899-560554560db8/POST+2025-11-26.png The Drop - Trend Taster: 996 culture edition - How will the ultra-wealthy travel in 2026? The ultra-wealthy are redefining luxury travel around scarcity, not spectacle. According to Virtuoso's 2026 report, high-net-worth travellers now prioritise crowd-free destinations, slower itineraries, and all-inclusive ultraluxe packages where privacy and seamlessness matter more than logos or landmarks. If exclusivity used to mean five-star service, what does it mean when the real luxury is having nowhere else to be? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/480a6071-5322-4496-a6ab-ece93c364f86/POST+2025-11-27.png The Drop - Trend Taster: 996 culture edition - Explainer: 996 culture Silicon Valley is normalising the 996 schedule: working 9am to 9pm, six days a week. Originally from China's tech sector, the practice has intensified in San Francisco amid the AI race, with corporate card data showing surging Saturday transactions and job listings openly demanding extreme hours. If burnout becomes a badge of honour, what happens to the companies built on it? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/715d6ada-6ae8-43c9-8368-2ab0c257c54e/POST+2025-11-28.png The Drop - Trend Taster: 996 culture edition - Asian handbag brands are building loyal followings Asian handbag brands are outgrowing their dupe reputation. In Southeast Asia, 83% of consumers now want to buy from Asian labels, with South Korean brands like Osoi and Indonesian labels like Rounn building loyal followings based on quality and cultural resonance, not just affordability. When luxury stops being about logos, who gets to define what premium means? https://www.23insights.co.uk/drop/trend-taster-20251124 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/10d6613e-4833-46a4-9031-0a5e1439226e/POST+2025-11-17.png The Drop - Trend Taster: retro music edition - 35% of consumers are simplifying skincare post-procedure Beauty sales climbed nearly 10% in the US, but the real shift is structural. Online sales grew 21% whilst in-store barely moved. Meanwhile, 35% of consumers are simplifying skincare post-procedure, and wellness products are expanding the category by 64%. Beauty's no longer just cosmetic: it's clinical, digital, and adjacent to health. Where does the category end now? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6a67c87a-e1f8-4559-9466-54c1a9983c0e/POST+2025-11-18.png The Drop - Trend Taster: retro music edition - Students bypass school phone bans by turning to Google Docs Students in at least 18 US states are bypassing school phone bans by turning Google Docs into live chat rooms: typing in real time like AOL Instant Messenger. Teachers call it resourceful but worry it still enables distraction, cheating, and bullying. The ban didn't stop communication. It just redirected it to a platform adults already approved. If the tool changes but the behaviour doesn't, what exactly did the policy solve? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/4868cae5-2746-41fe-9d69-ae3cf4ce7988/POST+2025-11-19.png The Drop - Trend Taster: retro music edition - Gen Z is walking away from brands over AI mistrust Gen Z is walking away from brands over AI mistrust. Despite their digital fluency, they're 9 points less sceptical than millennials about artificial intelligence, and 18% have stopped shopping with a business in the past year because they didn't trust how it used AI. Are younger generations signalling that innovation without transparency has a cost? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/07e774e0-cc98-42db-9369-bd350fb972d7/POST+2025-11-20.png The Drop - Trend Taster: retro music edition - Explainer: retro music platforms Retro Play offers ad-free access to pre-2011 music videos with no login required: a curated nostalgia platform banking on seamless playback and shared cultural memory. It's positioned as anti-algorithm, anti-clutter, pro-feeling. But here's the tension: nostalgia only monetises if scarcity holds. Once retro content saturates every platform, does curation alone justify a standalone service? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/da0bf7fc-6ad8-4003-9fb1-3d31079247a3/POST+2025-11-21.png The Drop - Trend Taster: retro music edition - Should Apple bring back the iPod? Thirty-one US states now restrict phones in schools, with four banning them outright. One pitched solution? Revive the iPod as a Bluetooth-enabled, download-only music player with no camera or apps, a device that's clearly not a smartphone. Students would need to shift from streaming to owned files. Is the answer to digital distraction really a stripped-back gadget, or just nostalgia dressed as policy? https://www.23insights.co.uk/drop/trend-taster-20251117 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/de992ef7-9542-44f9-a97c-295c3cf3acdb/POST+2025-11-10.png The Drop - Trend Taster: retro dinner party edition - Skincare drinks are trending Skincare drinks are trending: carrot shots, celery juice, turmeric elixirs promising glowing skin from within. Pinterest searches jumped 176%, TikTok videos rack up thousands of views. But nutritionists say the absorption rates don't match the hype, and you'd get better results just eating the ingredients. When did wellness become about performative consumption instead of actual nourishment? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ee49e006-c7a4-4f8e-a5fb-fd06d51ec308/POST+2025-11-11.png The Drop - Trend Taster: retro dinner party edition - Who wants retro dial-up connections? AOL discontinued its dial-up service this week, cutting off around 175,000 remaining US users. The move has sparked widespread nostalgia for slower connections, "You've got mail" alerts, and an internet you could log off from. But underneath the sentiment sits a question about infrastructure: monopolised satellites, cloud dependency, and cyber attacks exposing fragility. When seamless connectivity becomes existential risk, is nostalgia just grief for autonomy we didn't know we'd lost? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/38e96839-6f37-4af1-9a10-3c79150156b3/POST+2025-11-12.png The Drop - Trend Taster: retro dinner party edition - Hybrid-electric cars hit 35% of EU registrations Hybrid-electric cars hit 35% of EU registrations in the first eight months of 2025, nearly matching petrol and diesel combined at 38%. France and Spain led growth at 30% and 29%. Meanwhile, petrol dropped 52% and diesel fell 26%. The shift is structural. What happens when the transition point becomes the default? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cc501b6f-69b2-402f-be3c-219c33c681a0/POST+2025-11-13.png The Drop - Trend Taster: retro dinner party edition - Explainer: retro dinner party revival Dinner parties are back but stripped of formality. Gen Z and Millennials are hosting progressive dinners, supper clubs, and themed nights at home, trading restaurant costs and digital fatigue for intimacy and atmosphere. It's not about perfection. It's about reclaiming time that feels real. When did gathering around a table become countercultural? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6500960f-f4c6-40d9-80b6-9efb096155db/POST+2025-11-14.png The Drop - Trend Taster: retro dinner party edition - Pinball is resurging Pinball's resurging across Germany, Britain, and the US, from 10,000 tournament players in 2005 to 90,000 today. It's shed its sleazy pub image and landed in museums, family halls, and seaside arcades rebranded as heritage experiences. Nostalgia's now cultural infrastructure. Are we preserving the past or just monetising our longing for it? https://www.23insights.co.uk/drop/the-myth-of-the-perfect-sleep-score monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d0f07134-6031-4a95-affb-7bada52c0abe/6871e5c0-86ff-461f-acde-90a25152b947.jpg The Drop - The Myth of the Perfect Sleep Score: Escaping the Cult of Optimisation - Make it stand out Photo by Joshua Miranda via Pexels https://www.23insights.co.uk/drop/trend-taster-20251110 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f8583b83-3955-4a8a-a3fe-58c32ae5f418/POST+2025-11-03.png The Drop - Trend Taster: microshifting edition - Gen Z's extreme tanning Gen Z is chasing tans despite knowing the risks. Nearly half of UK 18 to 25 year olds now use sunbeds, with some tracking UV indexes to maximise exposure or using unregulated nasal sprays containing melanotan II, even as the WHO classifies sunbeds as dangerous and links early use to a 59% higher melanoma risk. When looking healthy becomes worth risking your health, what does wellness actually mean? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6f35ba43-fe4b-4afd-8a89-bdf58c246377/POST+2025-11-04.png The Drop - Trend Taster: microshifting edition - What is a “caffeine nap”? The caffeine nap is gaining traction. Drink coffee, sleep 20 minutes, wake sharper. Early studies show it works by clearing adenosine while caffeine blocks receptors, but researchers admit the evidence is thin and lab-based. We're optimising rest like it's a productivity hack. Can sleep survive being turned into performance engineering? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6df9c5a7-9625-427c-b42d-5203b69988d1/POST+2025-11-05.png The Drop - Trend Taster: microshifting edition - Consumers feel 42% confident spotting AI images Consumers feel 42% confident spotting AI images but only 9% can actually do it. Both real and AI-generated photos hovered around 50% correct identification; pure chance. Google's Gemini 2.5 has closed the gap so completely that experience, age, and familiarity with AI tools make no measurable difference. If nobody can tell, does transparency even matter anymore? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d48eda7d-2326-4367-8238-3b077e0b3430/POST+2025-11-06.png The Drop - Trend Taster: microshifting edition - Explainer: microshifting Microshifting is gaining traction as workers rethink the traditional eight-hour block. According to Owl Labs, 65% of employees now want structured flexibility through short, nonlinear work bursts matched to their energy and responsibilities, with nearly 70% of Gen Z and millennials preferring this approach. If productivity isn't measured in seat time, does the uninterrupted workday still make sense? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0f12972a-234d-4469-848a-c7e3e8a1bf8a/POST+2025-11-07.png The Drop - Trend Taster: microshifting edition - Is hōjicha the new matcha? Hōjicha's moving from Japanese kitchens to global café menus. Born in 1920s Kyoto as a way to use leftover tea leaves, this roasted green tea is now appearing in lattes and desserts worldwide: smoky, low-caffeine, and distinctly unprecious compared to matcha's ceremonial origins. Waste reduction became signature flavour. Can simplicity compete with status in specialty beverage culture? https://www.23insights.co.uk/drop/trend-taster-20251103 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c49f12f7-d431-4e77-b767-2016491df3d7/POST+2025-10-27.png The Drop - Trend Taster: baristaphobia edition - Cinematic Sound Takes Centre Stage The enduring magic of film scores is igniting a booming new live entertainment trend: orchestral concerts of beloved movie, series, and even video game soundtracks. What started as a niche with perhaps 10-15 shows annually in 2010 has exploded to an estimated 2,000 worldwide today, spanning dozens of iconic IPs. This isn't just about nostalgia; it’s a confluence of technological advancements enabling seamless live mixing of film, dialogue, and effects with powerful projections, alongside a growing fan hunger for immersive experiences. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0e918aa1-fbc1-4e7a-85c2-2b75f4e3aa56/POST+2025-10-28.png The Drop - Trend Taster: baristaphobia edition - Second-Hand Luxury's Authentication Challenge As the resale market for designer fashion booms, discerning genuine craftsmanship from fakes is now critical. With everyone selling online, not every piece undergoes scrutiny. Vintage retailers stress the importance of buyers knowing how to spot tells, from the tactile quality of premium fabrics and meticulous stitching to the subtle precision of logos and the vital details on care labels. This isn't just about spotting counterfeits; it's about safeguarding the luxury resale market's credibility and upholding the value of craft, heritage, and circular sustainability. Digital Product Passports, mandated by EU regulation from 2026, offer a future solution, but until then, the responsibility lies with the discerning eye of the buyer. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5ae2022f-4e38-413c-bbc3-f80b224260b7/POST+2025-10-29.png The Drop - Trend Taster: baristaphobia edition - The viral 6‑6‑6 walking routine The 6‑6‑6 walking routine is going viral: 60 minutes daily with 6-minute warm-up and cool-down, typically at 6am or 6pm, sometimes interpreted as 6,000 steps for 6 days weekly. The format's success stems from its memorable structure rather than revolutionary exercise science, proving how packaging influences adoption more than content innovation. Research supports the foundation: 7,000 daily steps reduce mortality risk by 50-70%, while morning exercise correlates with lower BMI. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2412b4d8-72dd-45ea-acb7-cf6b6c92f7c4/POST+2025-10-30.png The Drop - Trend Taster: baristaphobia edition - Explainer: baristaphobia Nearly half of young adults avoid coffee shops entirely, preferring app orders over barista interactions, with 7% admitting outright fear of ordering in person. The anxiety extends beyond purchasing: 38% dread making coffee for others, fearing social judgement over brewing skills. This generation that confidently creates viral content struggles with mundane service encounters, highlighting how digital-first upbringings create unexpected social blind spots. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2ecef05a-be04-458a-b65b-5797f2e59273/POST+2025-10-31.png The Drop - Trend Taster: baristaphobia edition - Google Maps becomes the world's largest unintentional photo album Digital nostalgia meets accidental discovery as millions use Google Maps Street View to "time travel" back to childhood homes and forgotten moments. The trend shows users finding departed relatives caught mid-gesture, old lovers cycling together, grandparents on porches. What started as navigation tech becomes emotional archaeology. These weren't curated memories but random captures by roving cameras, making rediscovery feel serendipitous rather than staged. When practical tools accidentally preserve intimate moments, they reveal our hunger for authentic connection in an increasingly artificial world. https://www.23insights.co.uk/drop/trend-taster-20251027 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c73539a5-3e27-4561-9bfb-a1d4144f5ef2/POST+2025-10-20.png The Drop - Trend Taster: colour drenching edition - Cancelled Trip Marketplaces The sting of non-refundable holiday cancellations is giving way to smart solutions as platforms emerge that let travellers buy and sell pre-paid trips. Imagine picking up a week in Thailand for £1,200 that originally cost £4,700, like one savvy traveller did. These marketplaces offer genuine win-wins, helping those with unavoidable cancellations recoup some costs while spontaneous adventurers snag incredible deals, often 20% to 30% off. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7ebe8f03-514e-4c2c-a07c-5a0169dac7e1/POST+2025-10-21.png The Drop - Trend Taster: colour drenching edition - Next-Gen Windows: Wood, Egg Whites, and Rice Imagine windows and phone screens that are not only transparent and insulating but also safely compostable at the end of their life. Researchers are transforming balsa wood by removing its opaque elements and filling the voids with a natural, biodegradable mixture of egg whites and rice extract, inspired by 16th-century Indian building techniques. This innovative material, still semi-transparent with a slight brown tint, has shown remarkable thermal properties, keeping a mock-up birdhouse 5-6°C cooler than glass. It's a striking example of how looking to ancient wisdom and natural resources can unlock sustainable, high-performance materials for our future. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1fd97848-495c-4814-aa19-4a7381fcd6e4/POST+2025-10-22.png The Drop - Trend Taster: colour drenching edition - Event tourism is on the rise Event tourism is reshaping travel priorities as 37% of Americans now spend more on trips built around live experiences than standard holidays. With the 2026 World Cup and Olympics approaching, data reveals travellers aren't just buying tickets but creating entire experiences around events. 85% dine locally, 73% shop, and 70% sightsee, turning single events into multi-day economic engines for host cities. The shift from "where should we go?" to "what's happening there?" signals a fundamental change in how people choose destinations. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/32e0d0d9-a113-45db-8725-117261cf1104/POST+2025-10-23.png The Drop - Trend Taster: colour drenching edition - Explainer: colour drenching "Colour drenching" abandons neutral safety for head-to-toe single-colour statements, with devotees drowning themselves in electric blue or cherry red from accessories to shoes. This isn't subtle tonal matching but full chromatic commitment, mixing textures like satin and denim within one colour family to create depth without breaking the monochromatic spell. The movement signals fashion's rebellion against minimalist restraint, offering "main character energy" through pure colour confidence. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cf8e4492-3695-406b-8419-fb05d56ba2bc/POST+2025-10-24.png The Drop - Trend Taster: colour drenching edition - The "Zombie Brand" Resurgence That hint of nostalgia you're catching in the supermarket aisles isn't just your imagination: a fascinating trend sees discontinued brands brought back to life. Think Slice soda, Jolt Cola, or Creme Savers making unexpected comebacks. Companies are tapping into built-in brand recognition, bypassing the hefty costs and high failure rates of new product development. While 90% of new food products reportedly fail within a year, two in three Americans would pay extra to see old favourites return. https://www.23insights.co.uk/drop/trend-taster-20251020 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/229618b7-de74-4542-be0b-86d59d4b7ee8/POST+2025-10-13.png The Drop - Trend Taster: dopamine dressing edition - Millennial moms are obsessed with their grandmothers' game Mah-jongg is having a moment among women in their 30s and 40s, with "Momjong" groups forming nationwide. What started as retirement community entertainment is now trending thanks to "Crazy Rich Asians," celebrity endorsements from Meghan Markle's "Maj Squad," and luxury sets from Hermès costing thousands. When screen-weary millennials crave analogue connection, they're reaching for century-old Chinese tiles. Sometimes the newest trend is actually the oldest one. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b89ca642-b14b-4ce6-9b53-d7dd81367699/POST+2025-10-14.png The Drop - Trend Taster: dopamine dressing edition - Discreet period care kits for hotel rooms Hotels stock shoe horns for the few but ignore period products for half their guests. Irish B Corp Riley just launched discreet period care kits for hotel rooms; organic cotton essentials packaged as standard amenities. It's such an obvious gap you wonder why it took this long. While hotels perfect thread counts and pillow menus, they've missed fundamental human needs hiding in plain sight. This shift towards truly inclusive hospitality reveals how many "standard" services were designed through a remarkably narrow lens. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/99c40b85-e699-43a9-a0c4-a40b1efa6d7c/POST+2025-10-15.png The Drop - Trend Taster: dopamine dressing edition - Overlooked platforms harbour super-engaged audiences Sports command the strongest die-hard fandom at 17% of US adults, yet the real story lies in where super-fans congregate. Gen Z leads fandom engagement across all activities, but Twitch and Discord users consistently outperform mainstream platforms like Instagram in fan behaviours. While 10% of Instagram users call themselves die-hard actor fans, that jumps to 17% on Twitch. These gaming-centric platforms create communities so engaged they attend fan events at nearly double the rate of other social media users. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/049be277-0b06-456a-8912-1f8b76a88785/POST+2025-10-16.png The Drop - Trend Taster: dopamine dressing edition - Explainer: dopamine dressing "Dopamine dressing" treats colour as medication, with vibrant hues scientifically proven to trigger dopamine release and enhance cognitive performance through "enclothed cognition." Christopher John Rogers, Valentino, and Versace lead runways saturated in electric blues and juicy corals, while social media creators turn every outfit into rainbow therapy. The trend echoes 1920s post-war optimism, when bold fashion became joyful rebellion against darkness. It rejects fashion's traditional neutral safety, positioning emotional dressing as intentional wellness practice https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c3e1fedf-6083-40a1-94d8-165a51c07d4d/POST+2025-10-17.png The Drop - Trend Taster: dopamine dressing edition - Solar Sidewalks Are Turning Every Footstep Into Electricity Cities worldwide are embedding solar panels directly into walkways, transforming mundane infrastructure into power generators. Thompson Rivers University pioneered Canada's first in-ground solar in 2016, while Barcelona and Amsterdam now use solar sidewalks to meet climate goals. The latest innovation combines solar capture with kinetic energy from footsteps; Pavegen's tiles generate 30 times more power when combining both sources. The technology addresses urban solar's biggest challenge: space constraints where rooftops are shaded and ground space is scarce. https://www.23insights.co.uk/drop/trend-taster-20251013 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7c6b302b-3993-4d6e-967e-e3be181da218/POST+2025-10-06.png The Drop - Trend Taster: death metal health food edition - The world's food supply runs on just nine plants Two-thirds of global food comes from sugar cane, corn, rice, wheat, potatoes, soybeans, oil palm, sugar beet and cassava. We've traded tens of thousands of crop varieties for efficiency, leaving agriculture vulnerable to disease and climate shocks. The Svalbard Global Seed Vault in Arctic Norway now holds hundreds of millions of backup seeds from 80 nations, storing them at -18°C in frozen caverns. When Quechua farmers deposited sacred potato varieties, they called the seeds their "endangered children." It's not just genetic insurance - it's preserving the invisible web of microbes, culture and survival strategies that travel with every seed. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8feba361-ad27-40f6-a861-163fab855a1a/POST+2025-10-07.png The Drop - Trend Taster: death metal health food edition - Your garden lights are erasing the stars Most Europeans can't see the Milky Way anymore. A German study reveals the surprising culprit isn't street lighting - it's our homes. Cheap LED technology means we're lighting up front doors, garden paths and sheds like never before, creating artificial daylight after dark. One lamp attracts hundreds of nocturnal pollinators nightly, with 30% dying from exhaustion before dawn. Meanwhile, County Mayo's Newport cut light pollution by 50% simply by angling lights downward and using warmer colours. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/165702c9-7dd3-461b-86a1-bb62b7cddf9b/POST+2025-10-08.png The Drop - Trend Taster: death metal health food edition - A £50,000 diamond ring that fights phone addiction French start-up Spktrl created a 1.5-carat diamond ring that flashes green for work, blue for family, purple for social notifications - but stays dark most of the time. Founded by former LVMH exec Katia de Lasteyrie, it uses AI to filter only urgent messages, letting users stay phone-free longer. The lab-grown diamond acts as both luxury jewellery and a Bluetooth antenna, pulsing faster for urgent alerts, slower for softer ones. It's launching in Q3 2025, targeting those who want digital wellness without going full Luddite. When quiet luxury meets quiet tech, even your notifications need to earn their place on your finger. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/50b91b28-d937-40a3-ad77-986cfa9a4e60/POST+2025-10-09.png The Drop - Trend Taster: death metal health food edition - Explainer: Death Metal Health Food Misery & Mayhem oatmeal joins Death Wish Coffee and Liquid Death in transforming mundane health products through metal imagery, targeting consumers exhausted by pristine wellness branding. The strategy works because it serves dual audiences: genuine metalheads and office workers craving daily rebellion through their breakfast choices. The trend reveals how traditional health marketing has created its own opposition, with brands now mining authenticity from the least wholesome imagery possible to sell the most wholesome products. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7df2e249-c158-4628-8d50-ceb33200041c/POST+2025-10-10.png The Drop - Trend Taster: death metal health food edition - Starbucks Bets Big on Protein Cold Foam Starbucks is launching protein cold foam by year-end, adding 15 grams of protein to any cold drink with zero added sugar. CEO Brian Niccol mentioned "protein" eight times during earnings calls, signalling the chain's pivot towards functional beverages. The move taps into explosive demand: 60% of Americans increased protein intake in 2024, up from 48% in 2019. Gen Z drives this shift, favouring customisable, high-protein options that fit workout routines. https://www.23insights.co.uk/drop/trend-taster-20251006 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3c975f1f-ac71-42b6-a528-b4af8b853d2e/POST+2025-09-29.png The Drop - Trend Taster: sensory marketing edition - Indian Snacks Are Conquering Western Supermarkets Indian snacks are experiencing a breakthrough moment, with the market growing at 13% annually and brands like Haldiram's securing shelf space in Sainsbury's and Tesco. The shift isn't just about novelty-seeking consumers. It's wellness-driven: millet-based crisps, quinoa namkeens and ragi chips offer authentic flavours with better nutrition profiles than traditional Western snacks. Social media exposure and increased travel have accelerated cultural curiosity, but the real driver is health-conscious snacking. Indian manufacturers have accidentally created the perfect storm: traditional recipes that happen to tick modern dietary boxes. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9823541c-317d-462c-b220-8468ad811cc5/POST+2025-09-30.png The Drop - Trend Taster: sensory marketing edition - MIT turns banana peels into coffee cups America generates 66 million tons of food waste annually, equivalent to 42 coal plants' worth of emissions. MIT researchers just cracked a different approach: an AI-powered 3D printer that transforms kitchen scraps into household items. Snap a photo of your banana peel, and the app suggests what it could become - coasters, cups, utensils. The device converts waste into bioplastic paste, then prints your chosen object with one button press. It's moving beyond traditional recycling toward hyper-local circular economies where waste becomes raw material at home. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ea7a7ae4-5dfb-45e3-a844-17bd65773a91/POST+2025-10-01.png The Drop - Trend Taster: sensory marketing edition - New Hope for Inheritable Disease: "Mitochondrial Donation" IVF In a groundbreaking medical advancement, researchers in the UK have announced the successful birth of eight babies using an IVF technique known as mitochondrial donation. This pioneering method replaces a mother's disease-causing mitochondria with healthy ones from a donor egg, significantly reducing the risk of transmitting severe, often fatal, mitochondrial disease. This isn't "designer baby" territory; it's about preventing illness by ensuring the child inherits healthy mitochondrial DNA while retaining the parents' core genetic material. It’s a powerful example of how scientific innovation can redefine possibilities for families facing genetic challenges. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f1e10bd0-0e95-48ac-b506-44b0879eabef/POST+2025-10-02.png The Drop - Trend Taster: sensory marketing edition - Explainer: sensory marketing "Sensory marketing" is gaining traction, exemplified by high-fashion houses like Jacquemus and Loewe, and beauty brands like Rhode, using evocative, food-themed visuals. Think stacks of pancakes or juicy strawberries, designed to tap into physical cravings and make online products feel more real. This trend reveals a keen understanding of consumer psychology, especially as 58% of consumers are curbing luxury spending. These campaigns offer "affordable indulgences" that resonate with a desire for comfort without guilt. Human connection, even through a perfectly styled cinnamon bun or a free coffee, is the new currency. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bdf3cbee-0d1e-464b-a703-78ef7de861e6/POST+2025-10-03.png The Drop - Trend Taster: sensory marketing edition - Dior turns shopping into fortune telling at Harrods Dior just opened a Lucky collection pop-up at Harrods where customers personalise bags with tarot card leather tags, astrological charms, and tiny Eiffel Towers. The collection draws from founder Christian Dior's belief in lucky charms, especially five-point stars. There's even a Snapchat AR mirror for trying on sunglasses virtually. Meanwhile, Dior's unveiling a 5,000-square-foot permanent space with VIP suites and Versailles-style ceramic flooring. It's part of Harrods' multiyear designer floor refurbishment running until 2026. When luxury retail meets mysticism, even your handbag needs its horoscope read. https://www.23insights.co.uk/drop/trend-taster-20250929 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7bfe5267-c4ed-4acf-b681-6dec6b3c2bc4/POST+2025-09-22.png The Drop - Trend Taster: vintage haul culture edition - Men now make up over a third of Pinterest's global audience Men now make up over a third of Pinterest's global audience, with Gen Z males leading the charge into what they're calling a "more positive online oasis." These aren't your typical social media bros either. They're searching for Pilates routines (+125%), male nail art designs (+115%), and milestone parenting photos (+415%). What's fascinating is how they're using Pinterest as an escape from toxic online spaces, prioritizing authentic self-expression over performative masculinity. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f2e9a1ba-305a-4eab-94e3-e57c87d0cc89/POST+2025-09-23.png The Drop - Trend Taster: vintage haul culture edition - New travel trend sees parents crashing honeymoons The latest wedding trend has couples bringing parents and in-laws on what was once considered the ultimate romantic getaway. Reddit forums are buzzing with stories of mother-in-laws scoring adjoining hotel rooms and grandfathers tagging along for fishing trips. Some families are even self-inviting after gifting the honeymoon as a wedding present. The honeymoon invasion reflects how privacy itself is being redefined by a generation that grew up sharing everything. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/88e5014d-efa2-4555-ba22-7f231e3d4055/POST+2025-09-24.png The Drop - Trend Taster: vintage haul culture edition - When BookTok Meets Real-World Adventure Place-based reading retreats are emerging across the West, from 1950s-themed adventures in Waikiki to cosy Oregon Coast weekenders for book lovers. Hotels are joining the movement: Sandbourne Santa Monica launched poolside libraries with Zibby's Bookshop, whilst Kimpton partners with Literary Hub for lending programs. Reese Witherspoon's Hello Sunshine even curates Sheraton lobby libraries worldwide. These aren't just book clubs with better views; they're immersive experiences where travellers read lake novels by actual lakes or discuss stories in the settings where they unfold. BookTok's influence on travel was inevitable, but this trend goes deeper than Instagram-worthy covers. It transforms passive consumption into active exploration, turning fictional worlds into tangible destinations. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f7646a7b-f706-49bf-b91e-5352e36a87b2/POST+2025-09-25.png The Drop - Trend Taster: vintage haul culture edition - Explainer: vintage haul culture Resale platforms were meant to solve fast fashion's waste problem, but they've created something else entirely: vintage haul culture. TikTok creators now frantically showcase dozens of secondhand pieces from The RealReal and Depop with the same manic energy once reserved for Shein sprees. The platforms have gamified thrifting with algorithmic feeds, scarcity alerts, and flat-rate shipping that encourages bulk buying. What was once slow curation through dusty racks has become competitive digital hunting. The RealReal alone added 433,000 first-time buyers in 2024, while ThredUP reports 88% of secondhand spending happens online. We're consuming vintage at fast fashion speeds, turning sustainability into another form of status performance. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8f4bef52-2eb9-4a8b-b04b-291653502c53/POST+2025-09-26.png The Drop - Trend Taster: vintage haul culture edition - How 'Beige-ification' Is Redefining Luxury Travel Today's wealthy travellers crave silence, not spectacle. 'Beige-ification' has transformed luxury hospitality into understated experiences featuring organic linens, artisanal ceramics, and cultural immersion over flashy amenities. From Tuscan agritourism to Japanese temple homestays, destinations worldwide are pivoting to this aesthetic. Tourism data shows 70% higher satisfaction rates for minimalist cultural travel versus traditional luxury trips. https://www.23insights.co.uk/drop/stop-checking-the-score-why-uncertainty-is-the-last-cultural-luxury monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1736b64f-5fd7-4d6e-b562-0ba457c9b336/pawel-czerwinski-3T4rfR_XZf0-unsplash.jpg The Drop - Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury - Make it stand out Photo by Pawel Czerwinski on Unsplash https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c932f4f3-24e3-4445-8924-641c3c47f313/network.png The Drop - Stop Checking the Score: Why Uncertainty Is the Last Cultural Luxury - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23insights.co.uk/drop/trend-taster-20250922 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/563e1658-7bd5-4a61-9f66-33d087f4b903/POST+2025-09-15.png The Drop - Trend Taster: google maps girl edition - Teenagers are taking control of their smartphones New research shows 40% of 12-15 year olds now take deliberate breaks from smartphones and social media, up 18% since 2022. They're not waiting for parents to set limits anymore, they're taking control themselves. Nearly half of 16-24 year olds are switching off notifications and using "do not disturb" mode, recognizing these platforms aren't neutral but designed to monetize their attention. What's fascinating is how this generation views constant connectivity as a choice rather than inevitability. They're essentially rewriting the rules of growing up digital, turning screen breaks into acts of rebellion against tech manipulation. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/80635b51-6f29-45f6-ad51-604c5a84b3ac/POST+2025-09-16.png The Drop - Trend Taster: google maps girl edition - Hermès turned shopping into a murder mystery Hermès just turned shopping into a murder mystery. Their New York activation transforms customers into detectives hunting for missing horses through rooms that cleverly disguise product displays as crime scenes. It's retail theatre at its finest, where browsing becomes an adventure and luxury goods hide within interactive storytelling. This isn't just about selling handbags anymore. When brands compete for attention through experiential narratives rather than traditional showrooms, they're acknowledging something fundamental: modern consumers want to participate, not just purchase. The free, family-friendly format also signals how even the most exclusive brands are rethinking accessibility. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/34a3181c-9a9b-4e59-a504-a71efad8af56/POST+2025-09-17.png The Drop - Trend Taster: google maps girl edition - Maybelline is the first-ever official cosmetic partner of WWE Maybelline has become WWE's first-ever Official Cosmetics Partner. While traditional sports partnerships focused on energy drinks and protein bars, WWE is betting that makeup withstands body slams better than expected. The timing isn't coincidental either, as beauty brands chase audiences beyond traditional demographics and WWE continues building its female fanbase. This partnership signals something bigger: beauty is becoming less about aspiration and more about authenticity across all life moments, even ones involving steel chairs and championship belts. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c6af363a-806e-49ae-8a8b-dfe6432f40f0/POST+2025-09-18.png The Drop - Trend Taster: google maps girl edition - Explainer: google maps girl A new TikTok trend sees people wandering around screens looking lost whilst staring at phones, set to Charli XCX's "Girl, so confusing." The Google Maps Girl trend captures something deeper than comedy: genuine spatial anxiety among GPS natives. People who've never learned traditional navigation feel genuinely proud of simple feats like cycling between boroughs without directions. An entire generation has outsourced basic wayfinding to algorithms, creating dependency that feels both convenient and slightly embarrassing. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/699f2ed8-354a-4639-988b-414bf3eb0a27/POST+2025-09-19.png The Drop - Trend Taster: google maps girl edition - NotebookLM now has featured notebooks Google just turned NotebookLM into a curated knowledge playground. The AI research assistant now features notebooks from The Economist, The Atlantic, and academic experts, letting users dive into everything from longevity advice to Shakespeare's complete works. Over 140,000 public notebooks have been shared since the feature launched last month, suggesting people want structured discovery over endless search results. This shift from search to exploration reflects how we're craving more thoughtful engagement with information rather than just quick answers https://www.23insights.co.uk/drop/trend-taster-20250915 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5f31a227-bebc-4b5a-a5be-cd1ad8054f33/POST+2025-09-08.png The Drop - Trend Taster: queenager edition - Negative age stereotypes in ads New research by the Advertising Standards Authority (ASA) shows that over a third of UK adults think older people face negative stereotyping in ads, with nearly half of those 65+ agreeing. The damage isn't just surface level either. When we show older people as purposeless, isolated, or powerless, we're not just missing the mark creatively, we're potentially reinforcing genuine fears about ageing. The research highlights something crucial for brands and agencies: authentic representation isn't just about doing the right thing, it's about understanding your audience properly. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/90dcd692-0a0c-403f-9786-9c98967c9026/POST+2025-09-09.png The Drop - Trend Taster: queenager edition - Puerto Rico’s glow-in-the-dark medication labels Puerto Rico's power grid failures sparked an ingenious solution: glow-in-the-dark medication labels. With 25% of residents over 65 and frequent blackouts, Alivia Health created labels that illuminate prescriptions for six hours using ambient light. As a result they saw 200 million media impressions, 10,000 labels dispensed in two weeks, and 13.5% prescription billing increase. This is addressing real vulnerability with practical innovation. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/966bb7ce-3e87-4e70-9d58-d1c2feb18e27/POST+2025-09-10.png The Drop - Trend Taster: queenager edition - Relooted lets players steal back 70 real African artifacts A South African gaming studio just turned museum visits into heist missions. Nyamakop's new game Relooted lets players steal back 70 real African artifacts currently sitting in Western museums, complete with 30-second escape sequences and specialized crew skills. This isn't just entertainment, it's cultural reclamation disguised as gameplay. The studio deliberately built an authentic African team to ensure genuine representation while letting players draw their own conclusions about where these artifacts truly belong. Gaming is becoming the new battleground for decolonizing narratives. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ec7bdc0c-b15b-4d77-a92f-9ac0bffde6d3/POST+2025-09-11.png The Drop - Trend Taster: queenager edition - Explainer: queenager Jules Verne has partnered with women's community Noon to create "Queenager" tours for women 50+, starting with a female-led Egypt expedition this autumn. These aren't your typical group tours either, featuring female Egyptologists and "Queenager Conversations" that acknowledge midlife realities like divorce and caring responsibilities. It's about time someone recognized that women entering their prime spending years want adventures that reflect their actual lives, not sanitized versions of them. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7731bcb9-b9a1-45f0-b669-2efda51fe1c1/POST+2025-09-12.png The Drop - Trend Taster: queenager edition - German cities incentivise safer nighttime travel for women German cities are handing out €10 taxi vouchers to women for safer nighttime travel, and they're disappearing faster than cities can print them. Cologne's 1,500 vouchers vanished within days of launch, while Munich tripled their allocation to 105,000 this year. It's a band-aid solution to a deeper problem: only 28% of women in Hannover feel safe at night, down from 42% in 2018. Women are twice as likely as men to avoid certain areas entirely. While these voucher schemes offer immediate relief, they're essentially subsidizing the symptom rather than treating the root causes. The real challenge isn't just funding more taxis, it's redesigning urban spaces so women don't need an escape route in the first place. https://www.23insights.co.uk/drop/trend-taster-20250908 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/13ab9cd9-e86d-4498-aa43-8cd4e1925ddb/POST+2025-09-01.png The Drop - Trend Taster: messy beauty edition - Your drink choice reveals more than you think New research shows beverage preferences create distinct consumer profiles that predict everything from media habits to shopping behaviour. Matcha drinkers? They're urbanites who read The Guardian, love K-pop, and scroll five social platforms daily. Meanwhile, espresso fans are early tech adopters checking bank balances between meetings. This isn't just about caffeine - it's about understanding how lifestyle choices cluster into actionable consumer insights. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/812d2bbd-e71a-49a4-a7a1-c6ca9a36db5d/POST+2025-09-02.png The Drop - Trend Taster: messy beauty edition - Why Travellers Are Choosing 24-Hour Escapes Over Hotel Stays Ultra-mini breaks are exploding as travellers ditch hotels for day-long getaways. Dubbed the "no-hotel challenge" on TikTok, people fly to Dublin for New Year's Eve or Malaga for sightseeing, then head home within hours. Cost drives this: 66% plan holidays but 90% worry about affordability. When flights cost the same as London club entry, why not party in Ibiza instead? Beyond money, it's about time poverty. Busy schedules make long weekends impossible, but everyone deserves escapism. Airlines will likely package these "curated bursts" soon. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7f0814fb-dcb4-4760-a0c1-0513ba6e6a99/POST+2025-09-03.png The Drop - Trend Taster: messy beauty edition - New paint literally sweats to cool structures Scientists have cracked the code on keeping buildings cool without cranking up the AC. A new cement-based paint called CCP-30 literally sweats to cool structures, offering 10 times more cooling power than existing paints. Unlike current cooling paints that only work in dry, sunny climates, this innovation mimics human perspiration by absorbing rainwater and releasing it as cooling vapor. Two years of testing in Singapore showed 30-40% electricity savings and 28% lower carbon impact. With global cooling demands set to jump 45% by 2050, this breakthrough could reshape how we tackle urban heat islands and soaring energy costs. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/059ab9e3-94b5-43df-adc9-8a2536cc0486/POST+2025-09-04.png The Drop - Trend Taster: messy beauty edition - Explainer: messy beauty Beauty's rebellion against perfection is getting messy, literally. The "clean girl" aesthetic that dominated social feeds is being replaced by something more authentic: worn-down lipsticks, smudged eyeliner, and well-loved compacts that show real use. Gen Z is leading this revolt against hyper-curated beauty routines, turning away from pristine product displays towards items that have lived a life. It's not minimalism driving this shift, it's emotional durability. Used products are becoming the new luxury markers, proving you don't just own something but actually love it enough to use it daily. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/14c4c44d-ec44-4b72-ab3d-56bb8a78ce8b/POST+2025-09-05.png The Drop - Trend Taster: messy beauty edition - Africa becomes the new playground for $50,000-a-night hotels Billionaires and Middle Eastern investors are pouring capital into Africa's luxury hospitality market, with private islands costing $50,000 nightly and safari lodges reaching $30,000. While Europe battles overtourism protests, Africa welcomed 74 million visitors in 2024 - just a tenth of Europe's numbers. The continent offers what Trevor Ward calls "return on ego" investments, where basic infrastructure like power plants and water treatment must be built from scratch. Banks typically finance only half of hotel projects due to political risks, leaving wealthy individuals to fill the gap. Africa's projected 3.5% annual tourism growth through 2040 suggests this luxury land grab is just beginning. https://www.23insights.co.uk/drop/trend-taster-20250901 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8fb68444-5ca2-4e41-928c-d5d3ae6e72f0/POST+2025-08-25.png The Drop - Trend Taster: snackification edition - What is "The Topanga" hair trend? The '90s are calling and Gen Z is answering. "The Topanga" hair trend is exploding on TikTok, channelling Danielle Fishel's voluminous, bouncy blowout from Boy Meets World. But this isn't just nostalgia marketing. It signals a bigger cultural shift away from minimalist "clean girl" aesthetics toward maximalist beauty that celebrates effort and texture. After years of slicked-back conformity, we're craving romanticism and individuality again. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/30a6c2f6-72a3-4432-8cdf-7f8efdeb8663/POST+2025-08-26.png The Drop - Trend Taster: snackification edition - Mothers are actively trying to delay their daughters' first periods Mothers are actively trying to delay their daughters' first periods. Girls now start menstruating at 11.9 years on average, with 16% beginning before 11. That's a stark contrast to hunter-gatherer societies where periods started around 17. Early menarche increases breast cancer risk by 23% and correlates with anxiety, depression, and reproductive complications. These parents aren't fighting biology but creating environments free from hormone disruptors, processed foods, and excessive screen time. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3e865dac-7a1a-4679-b994-94c6030d005c/POST+2025-08-27.png The Drop - Trend Taster: snackification edition - 32% of pet owners skip vet visits New data reveals 32% of pet owners skipped vet visits in the past six months due to cost, yet only 25% have pet insurance. Dog owners prioritise nutrition over price, whilst cat owners do the opposite. Economic anxiety is reshaping how we love. Even our most cherished relationships become transactional when money gets tight. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/dbd4af83-673a-40a4-b925-7e5965524f78/POST+2025-08-28.png The Drop - Trend Taster: snackification edition - Explainer: snackification The trend of "snackification" is reshaping how we eat, moving away from traditional three-meal days to more frequent, smaller eating occasions. A 2024 International Food Information Council survey reveals 56% of people now replace meals with snacks, with 73% snacking daily. This shift is largely driven by the pursuit of convenience amidst busy lifestyles and the growing availability of healthier snack options. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7cfe6300-b5af-47ca-8659-991191ab9208/POST+2025-08-29.png The Drop - Trend Taster: snackification edition - What are home cafés? Rising café prices aren’t stopping people from chasing that barista-made feeling. Instead, many are building café vibes at home, complete with smart frothers, curated ceramics and moody lighting. It’s not just about coffee. It’s about creating space for connection and ritual, on your own terms. Brands that meet people where they are (literally) can win big by designing for these domestic third spaces. https://www.23insights.co.uk/drop/trend-taster-2025082525 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a3a6b304-56ad-4443-b96b-0e5215a37740/POST+2025-08-18.png The Drop - Trend Taster: bakery tourism edition - Americans are ditching fitness influencers and smartwatches A new survey reveals 47% of active US adults now trust their own instincts over experts, tracking tech, or "no pain, no gain" mantras. This is a pushback against commodified wellness culture. Friend groups are becoming innovation hubs, personal experimentation trumps scientific validation, and longevity matters more than abs. Brands like Orangetheory are already pivoting from authority figures to collaborators. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5630e328-e524-4141-a30a-b8637c9516fd/POST+2025-08-19.png The Drop - Trend Taster: bakery tourism edition - Fictional memories are reshaping our identities Research reveals that scenes from books, films, and games can carry as much emotional weight as real-life experiences. Video game memories stand out particularly, remembered with first-person perspective like autobiographical events due to player agency. The key isn't frequency of consumption but empathy levels and emotional connection. People with higher empathy form richer fictional memories that actually guide real decisions and validate self-concepts. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/12dc8e32-dc21-41fb-aaad-dc13b121f6f1/POST+2025-08-20.png The Drop - Trend Taster: bakery tourism edition - What are the latest snack trends? At 2025's Sweets & Snacks Expo, five trends dominated: multisensorial experiences (freeze-dried everything), "newstalgia" (elevated classics like Rice Krispies Treats Bliss), Dubai chocolate mania (pistachio-kataifi combos everywhere), "swicy" global flavours (chamoy and matcha popcorn), and brand mashups (Slim Jim meets Buffalo Wild Wings). Despite tight budgets, consumers still treat candy as affordable indulgence. Familiar comfort with unexpected twists wins over pure novelty. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a296e470-ee73-4b95-bc23-1cb06bd7f258/POST+2025-08-21.png The Drop - Trend Taster: bakery tourism edition - Explainer: bakery tourism Britain is swapping £100 dinners for £6 artisan buns. Cash-strapped diners are driving four hours to Wales for honey buns, queuing in Edinburgh for cult cardamom pastries, and turning local bakeries into pilgrimage sites. It's about redefining luxury. When fine dining feels extravagant, we're finding sophistication in sourdough. The bakery tourism boom shows that even in tough times, we won't compromise on quality, we'll just find it elsewhere. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cdf80bb8-c3dd-4c67-8d00-870802c301a3/POST+2025-08-22.png The Drop - Trend Taster: bakery tourism edition - Solo travel is becoming mainstream 1/3 of Americans have taken solo leisure trips in the past five years. Yet travel brands are still designing experiences for couples and families. Solo travellers crave spontaneity over structure, preferring flexible itineraries they can adapt on the fly. However, there's a stark gender divide in barriers: 60% of women cite safety concerns versus just 39% of men. The solo travel market isn't niche anymore, it's underserved. https://www.23insights.co.uk/drop/trend-taster-20250818 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/15d44de5-3169-43ae-ba65-420237992f6f/POST+2025-08-11.png The Drop - Trend Taster: frolleagues edition - Luxury consumers abandon extremes for the middle ground LVMH's latest stumble reveals something fascinating about today's luxury landscape. When a Dior bag costs $60 to produce but sells for $2,800, consumers are starting to ask questions. Coach's $495 Tabby bag goes viral precisely because it delivers luxury aesthetics without the eye-watering price tag. We're witnessing a profound shift where the middle tier thrives whilst both ultra-luxury and fast fashion struggle. Wealthy shoppers are trading down. They want quality and craftsmanship, but they're done paying for brand mystique alone. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8d47d465-c05b-43b9-8055-5da8196f72c8/POST+2025-08-12.png The Drop - Trend Taster: frolleagues edition - HNWI have a different spending mindset HNWI aren't just spending differently, they're thinking differently. New data from Morning Consult reveals psychographic gaps between high earners ($250k+) and average Americans. The affluent are 20% more likely to pay premiums for quality, 18% more competitive, and 22% more willing to pay for convenience. They're also early tech adopters and status-conscious: 43% strive for high social status versus 27% of general population. This is fundamentally a different mindset around control, competition, and social positioning. Brands targeting wealthy consumers need to understand these psychological drivers, not just purchasing power. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0f800b3b-b732-4b52-8087-a36d5634ffd9/POST+2025-08-13.png The Drop - Trend Taster: frolleagues edition - What is the "McMigraine meal"? The "McMigraine meal" is taking TikTok by storm, with millions claiming McDonald's fries and Coke cure headaches. Neurologists say there's actual science here: the 80mg of caffeine in a large Coke acts as a vasoconstrictor, countering migraine-causing blood vessel dilation, while salty fries provide electrolytes and carbs that address dehydration and blood sugar drops. Caffeine and tyramine can also trigger migraines for some. This shows how social media transforms anecdotal remedies into viral medical advice https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3f116b6a-faf3-449e-93fb-22563d694627/POST+2025-08-14.png The Drop - Trend Taster: frolleagues edition - Explainer: frolleagues From solo trips to Swiftie pilgrimages, Indian travellers in 2025 are reshaping what a getaway looks like. Office besties are becoming travel buddies, short breaks are on the rise, and experiences are trumping sightseeing. With 85% planning to travel more and spend more, the real shift isn't just where or when we travel, but who we’re choosing to go with. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6bcd5272-0a68-4d82-82dc-2b36a6345676/POST+2025-08-15.png The Drop - Trend Taster: frolleagues edition - Copenhagen tops the 2025 Happy City Index Copenhagen tops the 2025 Happy City Index, not by hiding its flaws, but by transparently listing housing crises and inviting citizens to co-create solutions. Despite apartment prices doubling in a decade, the Danish capital scored highest across 82 happiness indicators spanning governance to newly-added health metrics. When cities treat residents as partners rather than consumers, happiness becomes collective work, not individual luck. https://www.23insights.co.uk/drop/trend-taster-20250811 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9a4318ee-0d49-41fe-a0ab-ed0194eb48c9/POST+2025-08-04.png The Drop - Trend Taster: grandymoons edition - 69% of shoppers find beauty shopping overwhelming A new study reveals 69% of shoppers find beauty shopping overwhelming, driving them away from physical stores that haven't evolved beyond transaction points. Meanwhile, 70% of Gen Z and millennials buy directly through TikTok links, reshaping discovery entirely. The frustrations are out-of-stock items top complaints, followed by crowded stores and long queues. Yet 65% still love trying products in person and 63% want stores to offer more than just purchasing. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/24b81416-a334-419e-b933-a07d1163e1c3/POST+2025-08-05.png The Drop - Trend Taster: grandymoons edition - Gen Z parents are struggling with reading to their kids Gen Z parents are struggling with reading to their kids, and it's creating ripple effects we can't ignore. Less than half find it "fun", with many calling it "boring" or claiming no time. Only 41% read to under-fives now versus 64% in 2012. Screen-native parents are replacing story time with tablets, and educators see the consequences daily. Kids who can focus on YouTube for hours can't sit through one book. It's reshaping how emotional intelligence develops through shared narratives https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fc015ab5-2c08-4260-9334-f64a8e54590a/POST+2025-08-06.png The Drop - Trend Taster: grandymoons edition - Expedia's AI turns Instagram reels into bookable itineraries Expedia's AI can now scan Instagram reels and turn them into bookable itineraries in 60 seconds, matching scenes from videos to actual hotels and restaurants. This shift from inspiration to instant booking signals how discovery is evolving beyond text searches to multimedia experiences. The challenge is that the creators that fuel the system, don't share the revenue when their content drives bookings. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fd11de56-f026-45b0-92b5-227107ce7fa1/POST+2025-08-07.png The Drop - Trend Taster: grandymoons edition - Explainer: grandymoons "Grandymoons" are multi-generational getaways where families treat grandparents to holidays as gratitude for countless school pickups and emergency babysitting. Airbnb reports over 80% of bookings are now group trips, with families splitting costs whilst reconnecting. Grandparents get quality time with all grandchildren simultaneously, while parents share expenses. The trend reflects how financial pressures are driving creative solutions that prioritise relationships over luxury, turning economic constraints into opportunities for deeper family bonds. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9805cc4b-16cd-45a9-adfc-ad9d88819fa7/POST+2025-08-08.png The Drop - Trend Taster: grandymoons edition - Delta Airlines has partnered with Missoni to update its cabin Delta Airlines has partnered with Italian fashion house Missoni to update its Delta One cabin. This will transform their business class into a flying boutique, complete with zigzag duvets and memory foam pillows designed from passenger sleep data. This isn't just about comfort anymore. Delta positions premium travel as a collectible experience. The shift from plastic amenity kits to designer collaborations signals how airlines compete on identity, not just destinations, in an industry where differentiation is increasingly emotional. https://www.23insights.co.uk/drop/trend-taster-20250804 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f34d81c5-d840-4410-a99e-7ed9fb88e051/POST+2025-07-28.png The Drop - Trend Taster: townsizing edition - Only 33% of US firms actually require full office presence While Fortune 500 companies increased full-time office mandates from 13% to 24%, only 33% of US firms actually require full presence. Structured hybrid at three days per week is now preferred by 43% of companies. Despite required office days jumping 13% in a year, actual remote work remains "flat as a pancake" according to Stanford data. There's a growing gap between policy and practice. Companies are tightening rules, but employees aren't fully complying. The workplace rebellion is quiet but real. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8e12d0ed-eefd-4960-84ea-2d87fc75e916/POST+2025-07-29.png The Drop - Trend Taster: townsizing edition - Tactile workshop teaches blind women how to style their hair by touch Fashion's biggest blind spot isn't what you'd expect. While the industry obsesses over visual perfection, two million UK residents with vision loss remain invisible to beauty brands. Hair stylist Anna Cofone is changing this through tactile workshops where participants learn to style their hair by touch, and accessible fashion shows featuring fabric swatches and audio descriptions. It's not just about inclusion, it's about identity. When you can't see your reflection but can feel your crown, confidence becomes something you create rather than something you see. The beauty industry is finally learning that looking good starts with feeling seen. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/67b10e6a-780a-4862-a2aa-f81ff4da9f1c/POST+2025-07-30.png The Drop - Trend Taster: townsizing edition - What is Substack Couture? Fashion brands are abandoning social media's chaos for something quieter: newsletters. Tory Burch, The RealReal, and American Eagle have launched Substack channels, trading algorithm anxiety for direct conversation. It's not just about selling clothes anymore, it's about earning permission to enter someone's inbox. When consumers feel overwhelmed by feeds designed to exploit their attention, they're choosing curation over chaos. The shift signals something deeper: we're moving from broadcast marketing to invitation-only relationships. Smart brands recognise that tomorrow's loyalty lives in today's inbox. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e31b6ab5-793f-437b-9739-c0da15228c46/POST+2025-07-31.png The Drop - Trend Taster: townsizing edition - Explainer: townsizing "Townsizing" is reshaping American travel as vacationers abandon crowded cities for quaint small towns. Priceline's 2025 report shows people are chasing simplicity, with Gen Z leading the charge. They're 89% more likely to seek "Nancy Meyers lifestyle" destinations like Cape Cod and Old Saybrook. It's not just escapism; it's experiential travel that prioritises memories over Instagram moments. Travel advisers report clients want driveable weekend getaways that feel off the beaten path without actual inconvenience. The appeal spans generations but for different reasons; boomers crave relaxation while Gen Z wants cinematic charm. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8e29fd8a-af86-44c0-99d1-0364d302b43b/POST+2025-08-01.png The Drop - Trend Taster: townsizing edition - Nigeria's PalmPay turns corner shops into bank branches While Western fintechs chase quarterly growth, PalmPay cracked something deeper: Africa's informal economy. The Nigerian digital bank hit 15 million daily transactions by blending apps with one million physical agents, turning corner shops into bank branches. Now profitable and eyeing $100M in funding, they're proving that fintech success isn't about replacing traditional banking, it's about meeting people where they actually are. When 25% of users say PalmPay was their first financial account, you're not just building a business, you're building financial inclusion from the ground up https://www.23insights.co.uk/drop/gelatocore-is-britains-delicious-design-rebellion monthly 0.5 2025-07-31 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c509f4be-635b-488c-bdb4-5e1f87bc78b4/fee-billen-gmJI62zefUM-unsplash.jpg The Drop - #gelatocore is Britain's delicious design rebellion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ea142e2a-a688-4820-b655-cb2cdce47d6e/network+%281%29.png The Drop - #gelatocore is Britain's delicious design rebellion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23insights.co.uk/drop/trend-taster-20250728 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/22509ef2-3b93-4679-94c8-bfcee07e1fc2/POST+2025-07-21.png The Drop - Trend Taster: dark tourism edition - Are tampons getting an engineering upgrade? For the first time in 80 years, the tampon is getting an engineering upgrade. Sequel, founded by elite athletes and Stanford engineers, has received FDA approval for their patented spiral design. This innovative helical shape promises more even absorption and fewer leaks, addressing a long-standing need for more dependable period products. It’s an example of how focused innovation can challenge decades of stagnant design, particularly in industries where consumer discomfort has become normalised. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/21e88f7f-a70d-4bfb-ad0d-31b844c89236/POST+2025-07-22.png The Drop - Trend Taster: dark tourism edition - Uno is launching physical social clubs Uno is launching physical social clubs to capitalise on the booming tabletop gaming trend. Starting with a Vegas suite in July, they're betting on face-to-face connection over digital alternatives. Smart move: the global tabletop market's set to hit $34.1bn by 2030, driven by younger consumers craving authentic social experiences. While board game cafes offer thousands of options, Uno's creating focused, branded spaces where their game takes centre stage. It's experiential marketing meeting cultural zeitgeist perfectly. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a1dc4b8f-8ef7-47b9-8bbe-3f5143fba9fa/POST+2025-07-23.png The Drop - Trend Taster: dark tourism edition - Home meal preparation has reached its highest level since 2020 Home meal preparation has reached its highest level since early 2020, driving a 15% surge in Campbell's meals and beverages segment to $1.5 billion. But there's a flip side - snacking is collapsing as tight budgets force selective eating habits. Goldfish crackers are struggling while condensed soups thrive. It's the tale of two food categories: necessity versus indulgence. When wallets tighten, consumers return to basics - stretching ingredients, cooking from scratch, choosing utility over impulse. Sometimes economic pressure creates the most authentic cultural shifts. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/74b9b24a-6282-49ef-b509-1ee8a588b3b6/POST+2025-07-24.png The Drop - Trend Taster: dark tourism edition - Explainer: dark tourism The travel trend of "dark tourism" of travellers wanting to visit places with dark pasts has fascinated academics and holidaymakers for years. Despite misconceptions about morbid fascination, research shows visitors seek education, remembrance, and connection to family history rather than death obsession. From Auschwitz to 9/11 memorials, these sites serve as secular pilgrimages where confronting mortality teaches us about living. It's not about death tourism, it's about difficult heritage demanding respectful engagement with history's shadows. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7abc4ed9-51d4-4cd8-b568-6c0a15c96443/POST+2025-07-25.png The Drop - Trend Taster: dark tourism edition - Brazilians can earn money from their digital footprint Brazil just flipped the script on data ownership. While we argue about privacy policies, they're launching dWallet, letting citizens earn money from their digital footprint. It's the world's first nationwide data monetization pilot, turning personal information into personal income. Three in ten Brazilians are functionally illiterate, yet they're being asked to price their own data. This isn't just about fair compensation, it's about whether commodifying privacy creates equity or exploits vulnerability. When data becomes currency, who really gets rich? https://www.23insights.co.uk/drop/trend-taster-20250721 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/79b63261-8f17-4f8c-a7c4-6635b7cd075e/POST+2025-07-14.png The Drop - Trend Taster: cloud coffee edition - Gen Z spend most on subscription Gen Z is redefining modern commerce by spending triple what older generations do on subscriptions, averaging £305 monthly. Beyond just Netflix and gym memberships, they're signing up for AI-analysed skincare, artisanal cheese deliveries, specialty oat milk, and even monthly houseplant subscriptions. This subscription-first mindset reveals their preference for personalized experiences, sustainability, and tech-enabled convenience that aligns with their values, making recurring commitments feel less like an obligation and more like an extension of identity. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/29eeaaae-a37c-46d1-afba-1c4283441316/POST+2025-07-15.png The Drop - Trend Taster: cloud coffee edition - SVoD Services Struggling for Identity New research by Hub Entertainment Research found fewer SVoD viewers can explain what differentiates one streaming platform from another, with declining sign-ups for specific shows. Most can't even place signature programmes on their correct platforms, except for Netflix's Stranger Things. In this homogenised landscape, only live sports emerge as the true differentiator. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5a423c13-3f03-494b-b05a-b6c472fff8b3/POST+2025-07-16.png The Drop - Trend Taster: cloud coffee edition - Juicy Tubes are making a comeback Lancôme's Juicy Tube campaign reunited 2000s stars like Paris Hilton and Ed Westwick, generating 50 million video views in four days without paid media. These celebrities actively collaborated on creative direction, making authenticity affordable. While Gen Z loves retro aesthetics, millennials buy based on emotional memory. The brand isn't selling lip gloss, it's selling first kisses and prom nights. In crowded categories, feelings trump features. When products become time machines, consumers don't just purchase, they participate in their own nostalgia https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f83ab203-07a9-4749-903e-be60ee0bc636/POST+2025-07-17.png The Drop - Trend Taster: cloud coffee edition - Explainer: cloud coffee Cloud coffee is floating across social feeds, blending espresso, coconut water, and frothed milk into Instagram's latest caffeine obsession. It's essentially a mashup of 2020's whipped Dalgona coffee and this spring's coconut water americano trend, creating that signature "cloudy" layer effect when dairy meets ice. The beauty lies in its flexibility - no fancy equipment required, just shake espresso and milk in a mason jar if needed. What's fascinating isn't the recipe itself but how social media recycles and remixes viral moments. Sometimes innovation is just clever combination, proving that in the attention economy, everything old becomes new again. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/34330955-f150-4c5a-a033-d451340b26ee/POST+2025-07-18.png The Drop - Trend Taster: cloud coffee edition - Retailers bet on AI transformation According to Salesforce's latest Connected Shoppers report, 85% of retailers bet on AI transformation, but shoppers are pushing back. Only 17% have experienced unique in-store moments, and 41% of purchases will still happen offline by 2026. 66% of consumers switch over costs, but 26% abandon brands that stop evolving with them. Gen Z wants experiential rewards three times more than Boomers do. As retail gets smarter with precision targeting, humans want to shop more human. https://www.23insights.co.uk/drop/trend-taster-20250714 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c24514b8-623d-4c4f-86a7-17d2c9502ff3/POST+2025-07-07.png The Drop - Trend Taster: dry texting edition - The Google Street View "Internet Roadtrip" The "Internet Roadtrip" lets users collectively drive a virtual car across the USA via Google Street View, voting every 9 seconds on direction, radio stations, and even honking the horn. This collaborative chaos reflects our growing preference for participatory digital experiences, where communities form around shared control rather than simply consuming content. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/22ba066b-031c-402d-8b0f-829ccb41379c/POST+2025-07-08.png The Drop - Trend Taster: dry texting edition - Savvy consumers are sceptical of loyalty cards While 95% of Brits hold at least one loyalty card, 54% believe retailers are the true beneficiaries, with 64% convinced supermarkets artificially inflate prices to make discounts seem more generous. Despite collecting points and receiving personalised offers, only 53% say these schemes influence where they shop, signalling a savvy consumer base increasingly sceptical of data collection and price manipulation. Are loyalty programmes actually building loyalty, or just sophisticated data harvesting tools disguised as customer benefits? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cdf50e96-ca3d-4778-a003-72b013a4de7a/POST+2025-07-09.png The Drop - Trend Taster: dry texting edition - Butter made from thin air Butter made from thin air isn’t sci-fi anymore. Savor is transforming captured carbon dioxide into lab-grown fats, aiming to halve the emissions of traditional production. Backed by $33m investment and FDA approval, it’s part of a wider shift reimagining how we make food. As synthetic fats start appearing in everything from spreads to skincare, the question isn’t just can we scale it, but will people bite? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/16c58451-0ad2-475f-b3eb-98e462b5471c/POST+2025-07-10.png The Drop - Trend Taster: dry texting edition - Explainer: dry texting The subtle art of 'dry texting' reveals a fascinating shift in teen conflict: moving from overt confrontation to ambiguous digital signals that leave recipients anxiously overthinking. When teens revert from all-caps to lowercase or send conversation-ending replies, they're creating what Harvard's Center for Digital Thriving calls "subtle fault lines in communication." This passive-aggressive approach, along with leaving someone on read, half-swiping on Snapchat, or removing from Instagram's close friends list, creates emotional distance without direct confrontation. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/725d18af-e386-4fc0-bae4-6e343659aa7c/POST+2025-07-11.png The Drop - Trend Taster: dry texting edition - 60% of British women are reporting being "mansplained" about money Nearly 60% of British women are reporting being "mansplained" about money matters, often by partners or colleagues, occurring approximately 11 times monthly. This persistent undermining, where 25% have been told how to budget and 33% lectured on investing basics, has resulted in 60% of women now actively avoiding financial discussions to escape these interactions. https://www.23insights.co.uk/drop/threads-of-resistance monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1b3c7664-4322-444c-8ff9-7259a31df37f/The+Drop+Header+-+pink.png The Drop - Threads of Resistance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23insights.co.uk/drop/trend-taster-20250707 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9ff8c49f-3279-46d1-9ce4-df3f8680b640/POST+2025-06-30.png The Drop - Trend Taster: cofertility edition - Gen Z consumers expect AI beauty personalisation A new report by digital beauty and wellness platform Revieve shows 72% of Gen Z consumers expect AI personalisation in their beauty journey, while 64% are more likely to purchase from brands with AI-driven solutions. But it's not just about algorithms. This generation wants sustainability, as 68% prefer eco-friendly packaging. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f70fde31-e82c-4335-9d5c-48a02355c313/POST+2025-07-01.png The Drop - Trend Taster: cofertility edition - Viking's hydrogen-powered cruise ship Viking Libra, the world's first hydrogen-powered cruise ship, will be launching in 2026. The innovative hybrid propulsion system will enable zero-emission operations, opening access to environmentally sensitive areas previously off-limits. This reflects growing consumer demand for genuinely sustainable experiences rather than mere greenwashing. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/31f3e996-84b8-43d5-b131-b61b94bb39bb/POST+2025-07-02.png The Drop - Trend Taster: cofertility edition - Brand Loyalty is Shrinking New data from EY shows that most consumers no longer base decisions on brand names alone. They’re choosing relevance over reputation, with private labels gaining ground and loyalty shrinking. This isn’t about people turning their backs on brands, it’s about recalibrating trust. Shoppers want clarity, quality and proof of values, not just polished narratives. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a3a40a68-8a50-4398-8415-d680caec1d69/POST+2025-07-03.png The Drop - Trend Taster: cofertility edition - Explainer: cofertility Cofertility's "Split" program is revolutionizing reproductive care with a value exchange rarely seen in healthcare: freeze half your eggs for free when you donate half to others who need them. This model transforms fertility from a purely medical transaction into a community-driven ecosystem that honours women's agency while democratising access. The future of wellbeing isn't just about individual outcomes, it's about meaningful participation in others' journeys. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/eecae0d1-07aa-4bb5-a0d0-8b1ac72e259f/POST+2025-07-04.png The Drop - Trend Taster: cofertility edition - Beauty's Next Frontier The Middle East and North Africa are emerging as beauty's next frontier, with a market set to hit $60 billion this year, and projected double-digit growth across all sectors. While global players like Ulta Beauty and K-beauty platform Maccaron rush to establish footholds, they're entering a landscape already being transformed by local brands. In this region where over half the population is under 30, consumers are embracing a "skin-first" philosophy that prioritises health and hydration: a direct response to the challenging desert climate. Homegrown brands like Saudi Arabia's MZN Bodycare and UAE's Peacefull are finding success by blending traditional practices with modern science, creating products specifically formulated for regional needs. The message for international brands? Understanding local context isn't just important, it's essential. https://www.23insights.co.uk/drop/trend-taster-20250630 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/13b6689e-9ad9-4e5d-a202-8f3ad9738261/POST+2025-06-23.png The Drop - Trend Taster: luxury blind boxes edition - The rise in pensioner shoplifting The rise in pensioner shoplifting reveals a troubling shift in UK retail crime. Unlike organised gangs, these are first-time offenders driven by cost-of-living pressures, stealing essentials like coffee. With shoplifting up 20% to record levels in 2024 and retailers facing £4.2bn in losses, we're witnessing economic hardship transforming ordinary behaviour. What does this say about our social safety nets when retailers avoid prosecuting elderly thieves to protect their image? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7683a875-6b20-4bdb-a901-e285e1a91ebc/POST+2025-06-24.png The Drop - Trend Taster: luxury blind boxes edition - Gen Z's ChatGPT stylist AI styling assistants are reshaping fashion discovery, with Gen Z leading the charge. TikTok videos show users asking ChatGPT for capsule wardrobes and outfit advice, transforming style development from personal exploration to conversational AI guidance. OpenAI's new shopping feature responds with curated recommendations and direct purchase links, flattening the playing field for brands while potentially flattening personal expression too. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b4804661-65dc-413c-ab98-2b7649cdd500/POST+2025-06-25.png The Drop - Trend Taster: luxury blind boxes edition - Ferrero is launching Nutella Peanut Ferrero is launching Nutella Peanut specifically for North American consumers after 61 years of unchanged formula. This trend of localised product development shows how even heritage brands must adapt to cultural preferences while maintaining brand integrity. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8f2764ee-d6ef-430c-9f73-095cc36bd491/POST+2025-06-26.png The Drop - Trend Taster: luxury blind boxes edition - Explainer: Luxury Blind Boxes The rise of "luxury blind boxes" at Chinese customs auctions reveals fascinating consumer psychology. When a Disney merchandise lot sold for a staggering $38,700 recently, it highlighted how these government-run sales of seized goods blend bargain-hunting with gambling thrills. Beyond discounts, they offer emotional excitement and alternative luxury access routes. For brands, these auctions serve as unfiltered market tests, revealing genuine consumer interest outside controlled retail environments. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0b14c087-bfba-4b2b-8d47-830169220e8c/POST+2025-06-27.png The Drop - Trend Taster: luxury blind boxes edition - The epic 100-day global train journey Luxury rail's renaissance continues with Adventures By Train's epic 100-day global journey spanning 14 countries. Limited to just 12 passengers, this £112,900 experience signals a profound shift in premium travel: valuing experiential immersion over instant gratification. The luxury of time itself has become the ultimate status symbol. https://www.23insights.co.uk/drop/podcast-negotiation-illuminators monthly 0.5 2025-09-10 https://www.23insights.co.uk/drop/trend-taster-20250623 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/62dc8285-a058-4874-a9cd-f7ef3484af1a/POST+2025-06-16.png The Drop - Trend Taster: millennial hobby energy edition - Pinterest's enhanced visual search Pinterest's enhanced visual search now lets you discover styles that truly reflect who you are, without needing the perfect words to describe them. By allowing users to tap directly on images, refine searches visually, and find items with specific elements they love, the platform creates ways to evolve personal style that feels intuitive. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2e147319-672d-4bd0-8419-879861d6f36e/POST+2025-06-17.png The Drop - Trend Taster: millennial hobby energy edition - Visa's Intelligent Commerce "agentic shopping" Visa's Intelligent Commerce "agentic shopping" program isn't just another tech integration. It's creating the trust infrastructure needed for AI to handle purchases by partnering with tech leaders and introducing AI-Ready Cards with spending controls. As AI shopping assistants evolve from novelty to everyday, brands that offer transparency, control and clear guardrails may win the race to automate our daily decisions. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2ae2f661-1dc0-4f02-a5cf-1f4413923c5d/POST+2025-06-18.png The Drop - Trend Taster: millennial hobby energy edition - Philips' Fixables offers 3D-printable repair Philips' Fixables is an initiative that offers open access to 3D-printable repair parts, challenging the throwaway culture that's defined consumer electronics for decades. The collaboration with Prusa Research transforms maintenance from a specialised service into a democratised, on-demand experience. Watch for more companies embracing "right to repair" not as regulatory compliance but as a competitive advantage in winning eco-conscious consumers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/647ca85d-983f-4cca-bf34-8c2b49a4df13/POST+2025-06-19.png The Drop - Trend Taster: millennial hobby energy edition - Explainer: millennial hobby energy 'Millennial Hobby Energy' - a phrase coined in an essay by writer Anne Helen Petersen - reveals a generation transforming pastimes into passionate pursuits. Think growing hundreds of dahlias instead of a few, or turning couch to 5k into marathon training. It's a fascinating contradiction: ambitious expansion without monetisation, born from childhoods where activities were valued as achievements rather than joys. They're not just pastimes but psychological counterweights, making life "feel large" when so much feels constrained. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b0ebcad1-c101-490b-ae37-c7fed88e0773/POST+2025-06-20.png The Drop - Trend Taster: millennial hobby energy edition - Luxury Diapers Millie Moon's ascent as Target's fastest-growing diaper brand showcases how "luxury diapers" are being democratised for cost-conscious parents. Their success balances premium attributes (dermatologically tested, soft feel) with strategic pricing: at £0.26 per diaper versus competitors' £0.41. This perfectly captures the consumer shift where one-third of parents now demand non-toxic, eco-friendly options, reflected in "non-toxic diaper" searches rising 230% over two years. https://www.23insights.co.uk/drop/prompt-design-for-independent-researchers-foundations monthly 0.5 2025-09-10 https://www.23insights.co.uk/drop/trend-taster-20250616 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/dbcc8121-a139-4d49-a0ad-cb057f774965/POST+2025-06-09.png The Drop - Trend Taster: quiet cracking edition - Agatha Christie's AI-powered writing course Agatha Christie is back. Not as a gimmick, but as a guide. BBC Maestro’s new AI-powered writing course brings the queen of crime into the 21st century, letting her teach in her own words, voice and likeness and full collaboration with Christie’s estate. In an age of cloned voices and synthetic faces, audiences are growing more sensitive to how posthumous figures are handled, it’s about setting a new bar for how AI can honour legacy. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/be62bee4-ff19-4b93-9c46-69f18fe236c7/POST+2025-06-10.png The Drop - Trend Taster: quiet cracking edition - AI-generated avatars help marketplace sellers Women on platforms like Vinted face a troubling paradox: model your clothes for better sales, but risk unwanted attention and image theft. Minimist's solution: AI-generated avatars that display clothing realistically without exposing sellers. This signals a wider shift where technology doesn't just optimise marketplaces but creates safer digital environments. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/60c2d4ae-6272-4f6d-92bc-95facdfc152c/POST+2025-06-11.png The Drop - Trend Taster: quiet cracking edition - The world’s longest train journey The world's most epic rail journey now connects Portugal to Singapore, a staggering 11,654-mile adventure crossing 13 countries and 8 time zones. Made possible by the 2021 completion of the Laos-China Railway, this theoretical two-week expedition through diverse landscapes and cultures represents the ultimate train enthusiast's dream. Yet despite its viral fame, no one has completed it, thwarted by practical challenges like suspended Russia-Europe connections, limited Trans-Mongolian tickets, and the philosophical question: is a journey requiring 20 different trains still one journey? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bb8424a4-c4de-48ca-9f99-71ed9e28385a/POST+2025-06-12.png The Drop - Trend Taster: quiet cracking edition - Explainer: quiet cracking “Quiet cracking" emerges as the latest workplace trend. It's signalling employee distress, where workers disengage, underperform, and secretly plan their exit. TalentLMS research reveals 54% of employees experience this phenomenon to some degree, with root causes including job insecurity from inadequate training and "managerial disconnect", as 47% report their concerns go unheard. Unlike the visible exodus of the Great Resignation, this silent crisis may be equally damaging but offers a clear solution: creating growth space through learning opportunities and meaningful dialogue that helps employees rediscover purpose and momentum. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fa67a875-2da0-4ca5-8e12-2c784b5ef353/POST+2025-06-13.png The Drop - Trend Taster: quiet cracking edition - The rise of "screen fatigue" The rise of "screen fatigue" is real. New research from Heineken shows we spend nearly 6 hours daily on devices - that's 88 days a year. Meanwhile IRL interaction has dropped 35% over the past 24 years. 64% wish for a return to pre-smartphone socializing. As digital burnout intensifies, watch for brands creating meaningful offline experiences, shifting social capital from posting to presence. https://www.23insights.co.uk/drop/trend-taster-20250609 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bac7d167-eb02-4288-9853-0bebba54728f/POST+2025-06-02.png The Drop - Trend Taster: dirty soda edition - Durex India's "The Blocker" Durex India has launched "The Blocker," an initiative tackling online harassment faced by women who engage with the brand on social media. The campaign invites female users to submit screenshots of unwanted advances, with Durex's team blocking offenders and creating a film showcasing real instances of harassment women experience. This activation represents a strategic extension of Durex's core protection positioning into digital spaces, offering meaningful action rather than symbolic gestures. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/09084090-8793-4ecc-95d1-6b7f3e3dda5d/POST+2025-06-03.png The Drop - Trend Taster: dirty soda edition - Slow travel "Slow travel" is reshaping the tourism industry in 2025 as consumers choose to travel less frequently but spend more meaningfully per trip, with average spending predicted to increase by 1.6% over the next five years. Rather than seeking revenge travel, today's travellers are embracing quality over quantity, driving growth in cruises, luxury all-inclusives, and event-based tourism like concerts and sporting events. This shift is particularly evident in consumer preferences, with 48% of global respondents preferring to spend on experiences rather than things, creating new business opportunities for travel operators who can deliver more immersive, transparent, and value-driven experiences. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/eca6f492-b0be-4e91-a762-35a7610dffc0/POST+2025-06-04.png The Drop - Trend Taster: dirty soda edition - AI-powered addiction recovery AI-powered addiction recovery apps are transforming how people overcome substance dependencies by offering personalized support through pattern tracking, tailored recommendations, and real-time assistance. These innovative tools bridge critical gaps in treatment accessibility, providing affordable alternatives to traditional therapy while reducing the stigma associated with seeking help for addiction issues. As mental health awareness continues to grow amid limited access to in-person treatment options, these AI applications are meeting urgent consumer demand for tech-based solutions that deliver customized insights and progress tracking right from their smartphones. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a4f3a4c9-a56d-44b6-bed4-27522db83e90/POST+2025-06-05.png The Drop - Trend Taster: dirty soda edition - Explainer: Dirty Soda The 'dirty soda' phenomenon has evolved from Utah's Mormon communities into a nationwide obsession, blending fountain drinks with coffee creamer, flavoured syrups and lime for a creamy, customisable treat. It's essentially a deconstructed soda float reimagined for today's customisation culture. This trend speaks volumes about how niche regional practices can explode into mainstream commercial opportunities when they hit the digital cultural zeitgeist at precisely the right moment. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/769ae5a3-9449-4057-9956-bad2e14639dc/POST+2025-06-06.png The Drop - Trend Taster: dirty soda edition - China's emerging plus-size modelling scene China's emerging plus-size modelling scene reveals a fascinating cultural contradiction. While body positivity hashtags flourish on Xiaohongshu with 80,000+ posts, the industry reality remains starkly different. Despite trailblazers like Zhao Li, Chelsea Zhou and Poppy signing with legitimate agencies, their experiences highlight systemic challenges: stylists unprepared to dress larger bodies, brands pulling models last-minute, and international agencies claiming Chinese models aren't "big enough" for Western markets. China's plus-size fashion market reached $10.9 billion in 2020 with 42% annual growth, yet most brands' inclusivity efforts remain performative. This tension between commercial opportunity and cultural resistance perfectly illustrates how established aesthetic norms can significantly delay market evolution despite clear consumer demand. https://www.23insights.co.uk/drop/podcast-talking-ai-with-ray-poynter monthly 0.5 2025-09-10 https://www.23insights.co.uk/drop/how-mystery-boxes-fuel-the-serendipity-economy monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d1214b60-afa2-4fc7-b5c8-e8f59cdf1653/david-kristianto-m1DmqIFUEXM-unsplash.jpg The Drop - How Mystery Boxes Fuel the Serendipity Economy - Make it stand out Photo by David Kristianto on Unsplash https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c535347b-af31-4832-81b4-c6af68258e03/network.png The Drop - How Mystery Boxes Fuel the Serendipity Economy - Make it stand out YouScan Network Map https://www.23insights.co.uk/drop/trend-taster-20250602 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a707299b-36ee-4dcb-abb9-b9107b90dcad/POST+2025-05-26.png The Drop - Trend Taster: travel ick edition - Reddit's time spent is surging Reddit's time spent is surging, with users now averaging 34 minutes daily—a 3.7% increase year-over-year, making it the only platform besides Instagram seeing significant growth in 2025. The platform has overtaken both Snapchat and Facebook in engagement time, though it still trails behind Instagram (35 minutes) and TikTok (47 minutes). As other social platforms increasingly become entertainment channels or fill with AI-generated content, Reddit's authenticity and genuine human interaction are driving its appeal, offering perspectives from real people that users find increasingly valuable in today's digital landscape. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/86eaedde-4127-42f4-9a12-602c92b35dc2/POST+2025-05-27.png The Drop - Trend Taster: travel ick edition - Gen Z's travel 'icks' New research from global hostel brand Generator reveals Gen Z's biggest travel "icks," with 26% citing travel influencers and culturally inappropriate clothing as their top travel turn-offs. Despite growing up with social media, young travellers are increasingly rejecting public TikTok filming, excessive social documentation, and tourist clichés like souvenir shopping and airport drama. This shift signals a generation prioritising authentic experiences and cultural sensitivity over performative tourism, as they redefine travel etiquette around mindfulness and genuine connection with destinations. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/17612572-2854-45cb-bf1a-229995db64bd/POST+2025-05-28.png The Drop - Trend Taster: travel ick edition - Gen Alpha's influence on their parents' shopping The Royal Scotsman is launching its first-ever travelling wellness retreat in June 2025, offering luxury rail travel with a four-day journey through the Scottish Highlands featuring Dior wellness experts. This collaboration builds on the successful Dior Spa Royal Scotsman, offering guests mindful movement classes and nutritionally-focused menus. The retreat represents a growing fusion of luxury travel and holistic wellness experiences. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/617240cd-eb82-45d2-8f33-799d822872e1/POST+2025-05-29.png The Drop - Trend Taster: travel ick edition - Foreca$ter puts a dollar on Canada's snowfall Snow is now officially a currency: the Canadian initiative Foreca$ter calculates the value of predicted snowfall. Each centimetre is valued at about CDN 25.5 million, which quantifies the risk to the CDN 9.1 billion snow sports industry. With climate change threatening to shorten snow seasons by up to 25 days, this innovative approach turning abstract climate concerns into direct financial impact. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/91c4c9c6-dd65-4fbf-959a-2b198063ad52/POST+2025-05-30.png The Drop - Trend Taster: travel ick edition - The misunderstanding of gluten sensitivity 10% of people self-report a gluten sensitivity, but science is challenging this narrative. New research published in the United European Gastroenterology Journal. reveals that gut symptoms may have nothing to do with gluten itself, pointing to a potential mass misunderstanding about diet and wellness that could be costing people unnecessary restrictions and money. The gluten-free movement might be more about perception than actual physiological response. https://www.23insights.co.uk/drop/cultural-insights-navigating-cross-cultural-research-during-key-vacation-seasons monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cd29cd20-855f-44f1-89dd-8c9bfcfca761/Greenbook+article+image.jpg The Drop - Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons - Make it stand out Image via Greenbook https://www.23insights.co.uk/drop/trend-taster-20250526 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ee9d8fb8-2587-40f7-abf0-d5f0145621d9/POST+2025-05-19.png The Drop - Trend Taster: ‘sleep tourism’ edition - AI-powered dubbing "Watch the Skies" becomes the first international feature to hit American theatres using AI-powered dubbing. The AI technology from Flawless uses the original actors' voices to create natural-sounding English dialogue. This potentially solves the long-standing challenge of foreign films finding wider global reach without the barriers of subtitles or poorly synced traditional dubbing. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b899f451-82c2-453c-9c2d-3522774bb306/POST+2025-05-20.png The Drop - Trend Taster: ‘sleep tourism’ edition - Gen Z's instant coffee boom Instant coffee is making a surprising comeback with Gen Z, as sales surged 24% in 2024 compared to two years ago. The trend is largely driven by social media tutorials showing how to create barista-style drinks inexpensively and by economics: a cup of Starbucks brewed coffee costs around $3.45 while making instant coffee at home can be as little as 36 cents per cup. Premium instant coffee options are expanding rapidly, with major players like JM Smucker and Nestlé reporting significant growth. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2cff96f8-a82b-4e09-8f1b-67f4e44ede87/POST+2025-05-21.png The Drop - Trend Taster: ‘sleep tourism’ edition - Dior's luxury rail travel The Royal Scotsman is launching its first-ever travelling wellness retreat in June 2025, offering luxury rail travel with a four-day journey through the Scottish Highlands featuring Dior wellness experts. This collaboration builds on the successful Dior Spa Royal Scotsman, offering guests mindful movement classes and nutritionally-focused menus. The retreat represents a growing fusion of luxury travel and holistic wellness experiences. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a60597a4-9b5f-46d8-85e5-268cb615a5b6/POST+2025-05-22.png The Drop - Trend Taster: ‘sleep tourism’ edition - Sleep Tourism Sleep tourism is transforming the travel industry as people increasingly prioritise rest during their vacations, with the sector already valued at $690 billion and projected to grow by another $400 billion by 2028. This trend goes beyond luxurious bedding and includes medical-led diagnostics, expert-guided sleep programmes, and Ayurvedic treatments at destinations like SHA Wellness Clinic in Spain and Soneva in the Maldives. With 74% of UK adults reporting poor sleep quality, these specialised experiences reflect our evolving understanding of health as hotels respond to travellers seeking a break not just from work, but from their sleep struggles at home. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/40d5b533-6a5c-47b0-92bd-3a6bc798b955/POST+2025-05-23.png The Drop - Trend Taster: ‘sleep tourism’ edition - Rome airport's app to support travellers with vision impairments Rome Airports is pioneering accessible travel with a new partnership that connects blind and visually impaired passengers to immediate assistance through the Be My Eyes app. The free app combines AI technology with human support, allowing travellers with vision impairments to connect with sighted volunteers and service agents via live video calls in over 180 languages across 150+ countries. This accessibility solution enables visually impaired travellers to navigate terminals, access flight information, and receive personalised support with greater independence. https://www.23insights.co.uk/drop/are-you-designing-your-research-backwards-heres-why-you-should monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/48c0e452-3ae2-49e0-b007-dec83a74e45c/pexels-magda-ehlers-pexels-3735571.jpg The Drop - Are You Designing Your Research Backwards? Here's Why You Should - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23insights.co.uk/drop/trend-taster-20250519 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/41c44eaf-8469-4ad9-9da2-996a18fad752/POST+2025-05-12.png The Drop - Trend Taster: ‘granny hobbies’ edition - Does anyone still print photographs? Young adults are reviving physical photography, with 43% of Gen Z regularly printing photographs; twice as often as older generations, according to a recent Haven study of 2,000 UK participants. Despite having fewer digital photos than Millennials (who average 2,574 images in their camera rolls), Gen Z prints photos approximately four times per year, contrasting sharply with only 5% of Boomers who regularly print digital images. This resurgence of physical prints coincides with Gen Z's embrace of retro digital cameras, suggesting a meaningful shift away from the 2015 trend where 67% of people stored images exclusively in digital formats, potentially reflecting a desire for tangible memories in an increasingly digital world. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/60f3defe-b905-4b61-b420-071c0cbb6d25/POST+2025-05-13.png The Drop - Trend Taster: ‘granny hobbies’ edition - The hidden costs of digital nomadism A new study by bunq reveals the hidden struggles of British digital nomads, with 31% reporting mental health challenges while working abroad. The lifestyle brings significant personal costs: 31% missed important life events like weddings and funerals, while 24% believe their international lifestyle has negatively affected their career trajectory. Despite these challenges, many still find value in the experience, with one in five reporting stronger relationships while traveling and nearly a quarter feeling more financially secure due to location flexibility. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c5bbdf26-35c7-47f5-bc2f-7f564df14c95/POST+2025-05-14.png The Drop - Trend Taster: ‘granny hobbies’ edition - "Lipstick in the dark" stores Japanese beauty brand KissMe Ferme has created an "lipstick in the dark" store where customers apply their new ToRiKo Touch lipstick in dimmed, spaces that remove visual distractions. This multisensory retail experience deliberately heightens awareness of the product's smoothness, texture, and scent by leveraging the psychological principle that when vision is diminished, other senses become more acute. The concept represents a departure from traditional bright, crowded beauty retail environments, creating a memorable emotional connection that focuses entirely on the product's key selling point: its "captivatingly smooth and blissful application." https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/01326f12-89eb-4037-8981-886ebd8826fb/POST+2025-05-15.png The Drop - Trend Taster: ‘granny hobbies’ edition - "Granny hobbies" "Granny hobbies" like knitting, crocheting, and gardening are attracting younger generations who seek relief from digital burnout. On TikTok, viral videos of handmade sweaters, crochet patterns, and sourdough starters showcase this shift toward tangible, screen-free activities. A study in the National Library of Medicine shows that knitting and crocheting reduce anxiety for more than 70% of participants, while gardening decreases depression and stress. Beyond mental health benefits, these hands-on crafts are creating new communities as people connect through shared creative pursuits. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f96b5f30-408b-41d6-94be-206a4c055852/POST+2025-05-16.png The Drop - Trend Taster: ‘granny hobbies’ edition - Knit-while-you-watch screenings South Korean theatre chain CGV is turning knitting into a social cinema experience with monthly "knitting screenings". This approach addresses the post-pandemic struggle of theatres to compete with home streaming by creating unique, community-focused experiences that give audiences a compelling reason to return to cinemas beyond just blockbuster releases. The trend reflects how businesses are adapting to changed consumer behaviours by integrating existing hobbies and passion points into their offerings rather than trying to force customers back into pre-pandemic patterns. https://www.23insights.co.uk/drop/trend-taster-20250512 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f20e7565-0c2c-4a97-af67-7562e2b11a70/POST+2025-05-05.png The Drop - Trend Taster: ‘little treat culture’ edition - Buying European-made goods With over 122,000 consumers joining the Reddit community r/BuyFromEU dedicated to European-made goods, shoppers are turning purchases into political statements. Danish retailer Salling Group introduced an electronic price tags which features a small star indicating European-owned brands. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1a780a85-7808-44c3-9f90-4c60bd84e872/POST+2025-05-06.png The Drop - Trend Taster: ‘little treat culture’ edition - Spain's fines for not labelling AI-generated content Spain is moving to regulate AI-generated content with a groundbreaking bill that could impose fines up to €35 million or 7% of global annual turnover on companies failing to properly label AI content. Among the first EU countries to implement the bloc's comprehensive AI Act, Spain's legislation targets "deepfakes" and other AI misuses while banning manipulative subliminal techniques targeting vulnerable groups and preventing AI-based biometric classification systems that could limit access to benefits or assess criminal risk. This regulatory approach contrasts with the United States' more voluntary compliance system, reflecting growing global concerns about AI's potential to spread misinformation and undermine democratic processes since ChatGPT's debut in late 2022. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2e108165-0469-4700-af5b-09bcd147511b/POST+2025-05-07.png The Drop - Trend Taster: ‘little treat culture’ edition - People have become ruder since the pandemic Nearly half of Americans (47%) believe public behaviour has grown ruder since the COVID-19 pandemic, with 34% regularly witnessing rude conduct in daily life, according to new Pew Research data. 89% of adults over 65 find public cursing unacceptable compared to just 38% of those under 30. Despite these changing standards, 84% of Americans still say they personally find it easy to navigate appropriate public behaviour, suggesting a disconnect between how people view their own conduct versus that of others around them. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/116be992-909d-41b0-aaa3-fed26811cfcc/POST+2025-05-08.png The Drop - Trend Taster: ‘little treat culture’ edition - Little Treat Culture "Little treat culture" is transforming how brands connect with Gen Z consumers who increasingly view small indulgences as essential self-care amid economic uncertainty. Brands like Glossier, Dove, and Rhode are strategically incorporating dessert themes into their products and marketing. This shift represents more than just aesthetic choices. Young consumers view treating themselves as necessary for mental wellbeing rather than a luxury, despite financial pressures from student loans, credit card debt, and rising housing costs. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/eff239ed-6def-4c9c-971c-6427480ff007/POST+2025-05-09.png The Drop - Trend Taster: ‘little treat culture’ edition - The rise of baby tech Baby tech products like app-controlled bouncers now have the fastest-growing digital ad spend of any market category. However, mental health experts caution that these devices, which play on parental fears like SIDS, can create dependency cycles, potentially increasing anxiety rather than confidence in parents' natural abilities to respond to their babies' needs. https://www.23insights.co.uk/drop/trend-taster-20250505 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3a1f9f76-a04d-4551-baf0-62ed49d571a6/POST+2025-04-28.png The Drop - Trend Taster: niche book club edition - Vinted's Shopping Personas Second-hand marketplace Vinted has segmented millions of user data points into 32 unique shopping personas in their new Re~invinted campaign. The research reveals interesting behaviours like peak negotiation hours (6-9pm) and that 19% of transactions begin with a direct message. Their interactive quiz helps users discover if they're a "Negotiator," "Retroholic," or one of 30 other pre-loved personality types. This offers an insight into the diverse motivations driving the circular fashion economy. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7176c124-8f4d-4bdd-bd48-876389fc150e/POST+2025-04-29.png The Drop - Trend Taster: niche book club edition - AI book discovery tools AI book discovery tools are analysing preferences and reading history to help readers find their next great read. These personalised recommendation systems are gaining popularity as busy consumers seek efficient ways to discover books aligned with their unique tastes without spending hours browsing. The trend reflects our broader desire for curated experiences that save time while still delivering meaningful content tailored to individual interests. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/67846835-5ba7-4baf-a065-4dcf8f1e0ad1/POST+2025-04-30.png The Drop - Trend Taster: niche book club edition - Singapore's laundromats are transforming "third spaces" Singapore's laundromats are transforming from utilitarian spaces into vibrant community hubs. New establishments like Hangout Laundry and The Daily Tumble offer cafés, co-working spaces, dating events, and amenities like massage chairs alongside washing machines. These modern laundromats address practical needs of compact urban living while simultaneously functioning as "third spaces". This reflects a deeper post-pandemic shift toward community-oriented local businesses. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0d83a5ce-00ab-43ad-ba52-9a1b9101e1de/POST+2025-05-01.png The Drop - Trend Taster: niche book club edition - Niche Book Clubs A new wave of niche book clubs attracts style-conscious younger readers seeking alternatives to mainstream celebrity recommendations. Communities like Buffy's, Library Science, and Reading Rhythms are gaining popularity by offering carefully curated selections, members-only gatherings, and subtle branding that creates an insider culture distinct from mass-market book clubs. This shift reflects how Millennials and Gen Z increasingly define their identities through specialised cultural experiences rather than broadly popular ones, preferring authentic communities aligned with their values over mainstream influencer recommendations. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/16728d47-cfe6-47bd-8bc5-cdf9c3ac4eaf/POST+2025-05-02.png The Drop - Trend Taster: niche book club edition - Italy’s first "emotional bookstore" Italy's first "emotional bookstore" has opened in Naples, organising literature by feelings rather than genres with sections dedicated to joy, anger, sadness, and anxiety. The 100-square-meter space aims to be "a light in the emotional and empathic void" while hosting workshops on emotional literacy and critical thinking that transform reading into what the founders describe as an act of resistance. https://www.23insights.co.uk/drop/trend-taster-20250428 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/33975dd3-6151-48c8-8e33-4c2aa97abe9b/POST+2025-04-21.png The Drop - Trend Taster: lipstick robot edition - Green ammonia is emerging as a sustainable fertilizer Green ammonia is emerging as a sustainable fertilizer that could revolutionize agriculture and shipping industries. Traditional ammonia production is being transformed by a renewable process that could triple in demand by 2050. As part of the broader green hydrogen trend, this innovation represents a critical pathway to decarbonizing high-emission sectors while meeting global agricultural needs. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ea0339db-545f-4f19-b776-ead484abbd74/POST+2025-04-22.png The Drop - Trend Taster: lipstick robot edition - Turning invisible nature signals into haptic feedback The Gaia Communication System translates invisible nature signals into haptic feedback. This allows humans to literally feel plant health, water quality, and soil conditions through vibrations in a wearable vest and gloves. It offers a way to make abstract ecological data physically tangible and immediate. Originally designed for architects and researchers, this sensory translation system could transform how urban planners, policymakers, and eventually consumers understand and respond to the health of our increasingly fragile ecosystems. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a07ea7ed-d30c-4579-9d3e-bbba0a920922/POST+2025-04-23.png The Drop - Trend Taster: lipstick robot edition - Consumers' sustainability mindsets vary widely GlobeScan's The Road to 2025 report reveals that consumers' sustainability mindsets vary widely. The study segments 30,000+ consumers across 31 markets into four groups: Anxious Inactives (28%), Indifferents (27%), Enthusiasts (23%), and Minimalists (22%). This highlights the need for brands to tailor their sustainability strategies to different consumer attitudes to connect more effectively with their audience. Notably, a significant portion still associate sustainability with sacrifice, signalling a need to reframe it as a positive lifestyle upgrade. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/93e6f320-73bb-4618-8ec1-726ff9df79c2/POST+2025-04-24.png The Drop - Trend Taster: lipstick robot edition - AI-powered lipstick robot Grupo Boticário's AI-powered "Smart Lipstick" robot is breaking down beauty barriers by enabling precise lipstick application for people with motor and visual impairments. The Smart Lipstick uses computer vision and robotics to apply lipstick precisely in two minutes, offering a new level of independence and self-expression. This demonstrates a growing industry focus on inclusive design, where AI enhances personal care. As brands face increasing demand for genuine inclusivity, innovations like this highlight the potential for technology to empower self-expression. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cfe916d8-9ea8-47e7-b16d-2c0e7dfa1920/POST+2025-04-25.png The Drop - Trend Taster: lipstick robot edition - Manga Lashes are spiking in popularity Manga Lashes are spiking in popularity with more than 108M TikTok posts. These anime-inspired, deliberately clumped and pointy falsies create a stylized look that is just one part of a massive lash revolution happening on social media. Lash extensions alone command 468M posts and #lashesoftiktok has garnered over 286M views in the past year. The trend sits alongside other emerging styles like Cat Eye, Angel, Wet Look, and Wispy lashes, signalling our collective fascination with dramatic eye transformations. https://www.23insights.co.uk/drop/the-patterns-of-micro-joy monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b5da1cfe-3c3e-4209-97a3-48e1384b20f0/pexels-monica-31315259.jpg The Drop - The Patterns of Micro Joy - Make it stand out Photo by Monica Silvestre via Pexels https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/444f8662-ebe3-4c9a-8da4-35014dc3227a/%25+find+it+important+to+find+little+moments+of+joy.png The Drop - The Patterns of Micro Joy - Make it stand out Human8 What Matters 2025 report https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a2e0e695-c39a-4352-830c-178c9434967b/network.png The Drop - The Patterns of Micro Joy - Make it stand out Conversation Clusters via YouScan https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ccc518c9-f982-469f-b1c5-85845ccb33b5/chart.jpeg The Drop - The Patterns of Micro Joy - Make it stand out Visuals: distribution by engagement - via YouScan https://www.23insights.co.uk/drop/trend-taster-20250421 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a8ac558d-1e85-4d2b-9b3e-2c1ae66ed2d0/POST+2025-04-14.png The Drop - Trend Taster: weighted plushies edition - Weighted plushies are designed to reduce stress Build-A-Bear's new Heartwarming Hugs line lets you craft your own stress-relief companion, combining personalized play with science-backed comfort. These weighted plushies aren't just cute, as they're designed to reduce stress and boost feel-good hormones through heatable hearts. This trend shows how toys are evolving from simple playthings to tools for emotional wellbeing. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ad8986af-d5c0-475e-9b18-02ab0ba2c724/POST+2025-04-15.png The Drop - Trend Taster: weighted plushies edition - AI Cribs support modern parenting Smart nursery tech integrates AI capabilities into traditional cribs. These AI cribs include features like mood detection, sleep monitoring, and automatic rocking responses based on the baby's needs. For busy parents seeking solutions that don't compromise on care quality, these cribs represent a shift in how technology can support modern parenting while maintaining safety and comfort for little ones. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/15355933-9543-4864-ae6c-438b027c5880/POST+2025-04-16.png The Drop - Trend Taster: weighted plushies edition - Wearable Breast Pumps Searches for wearable breast pumps have increased 123% in the past two years as women embrace the freedom to pump while working, parenting, or handling daily tasks. Since their 2018 market debut, these app-controlled, rechargeable devices have evolved to include customizable suction patterns that mimic a baby's natural feeding. This tech-forward approach to breastfeeding shows how clever products design can accommodate women's lives rather than forcing women to accommodate product limitations. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/73001476-1d65-4c5a-980a-42880efca805/POST+2025-04-17.png The Drop - Trend Taster: weighted plushies edition - QR t-shirt helps find lost children Malwee is revolutionizing child safety with smart, stylish t-shirts that do more than just protect from the sun. Their innovative 'Me Encontre' line features QR codes that instantly connect lost children with their parents, turning a simple piece of clothing into a critical safety tool for families. By blending technology, design, and peace of mind, these shirts represent a clever solution to a universal parental worry. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a18f5949-e9dc-4460-bc83-f759d318a85d/POST+2025-04-18.png The Drop - Trend Taster: weighted plushies edition - Asda offers coffee pod recycling Asda is making coffee pod recycling a breeze by partnering with Podback to offer convenient recycling in over 600 stores. Customers can now easily return used aluminium and plastic pods, which will be transformed into renewable energy and new products like drinks cans and garden furniture. This initiative shows how retailers are simplifying sustainability and giving consumers an effortless way to reduce waste. https://www.23insights.co.uk/drop/trend-taster-20250414 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/202fae15-cc01-4101-9a46-c1ae783e7366/POST+2025-04-07.png The Drop - Trend Taster: cool aunt edition - AI chatbot trained on ancient Buddhist texts A collaboration between Kyoto University and start-up Teraverse created a Buddhist teachings chatbot, which aims to make ancient wisdom more accessible to modern practitioners. Beyond religious applications, this points to AI's potential role in democratizing access to philosophical and historical knowledge through interactive avatars of great thinkers. What's particularly intriguing is how these AI tools could bridge generational gaps in faith communities while opening new pathways for cross-cultural dialogue and understanding. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9c81543b-314b-4ffb-9f12-c34ed0cddcdc/POST+2025-04-08.png The Drop - Trend Taster: cool aunt edition - Wearable pins combat phone theft As mobile theft rises at crowded events, telecom brand TIM Brasil is offering a solution with their Block Pin wearable. The device pairs with smartphones via an app and automatically locks the screen when separated by 10 metres, while sounding an alarm to help locate the device. This clever intersection of wearable tech and event security points to broader applications from air travel to luxury fashion. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/47cdb7b0-f5cb-4e50-83f6-e9bc6ba8a774/POST+2025-04-09.png The Drop - Trend Taster: cool aunt edition - Who is the "cool aunt"? The "cool aunt" (时髦小姨) has emerged as Chinese New Year's breakout character, with millions of social posts celebrating this elegant rebel who defies traditional expectations with her confident style and independent lifestyle. This trend has seen a 78% increase in related hashtags since last year, reflecting how young Chinese women increasingly view this archetype as permission to live life on their own terms. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f06b3583-dc9b-4f31-9f30-820df8e83508/POST+2025-04-10.png The Drop - Trend Taster: cool aunt edition - Explainer: Hyperlocal Retail Physical retail is making a compelling comeback as brands reimagine their local presence through innovative experiences. Post-pandemic consumers are seeking authentic connections that digital spaces simply can't replicate. This is driving both established retailers and direct-to-consumer brands to create more engaging physical shopping experiences. From immersive store designs to creative pop-ups, these enhanced retail experiences are transforming traditional shopping into meaningful community gatherings. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5e15d295-0dc5-49ce-a2aa-d4fc31c658c5/POST+2025-04-11.png The Drop - Trend Taster: cool aunt edition - Gen Z are fickle with their brand loyalty Despite outspending all other generations on monthly apparel purchases, Gen Z adults are proving remarkably fickle with their brand loyalty. Only 46% prefer to stick with familiar brands compared to 59% of consumers overall. This generation is just as likely to try new brands as familiar ones, creating both challenges and opportunities for retailers competing for their attention. Fashion brands hoping to capture this trend-hopping demographic need robust social media strategies, as 36% of Gen Z follows fashion influencers online versus just 26% of the general population. https://www.23insights.co.uk/drop/60-second-explainer-corporate-sleaze-r8646 monthly 0.5 2025-04-10 https://www.23insights.co.uk/drop/trend-taster-20250407 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/301d24c9-2cc4-4b8f-9394-78a2375059f3/POST+2025-03-31.png The Drop - Trend Taster: daylight clubbing edition - Wikileaks of Beauty The Ordinary's "Wikileaks of Beauty" is democratizing skincare science by offering free access to industry white papers, a move that pushes for radical transparency. This initiative tackles common skincare myths, like the dangers of parabens, empowering consumers to make informed choices. By creating an open-source research hub, The Ordinary is setting a new standard for how beauty brands engage with scientific data. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/25c95ed9-392f-4320-8db7-2ab1fd821c4b/POST+2025-04-01.png The Drop - Trend Taster: daylight clubbing edition - Caregivers are burning out New research reveals adult caregiving creates significantly higher workplace burnout than childcare. 37% of those caring for adults reporting severe symptoms compared to 19-22% of those caring for children. Women experience greater exhaustion in childcare roles than men (43% vs 35%). This affects workforce retention, healthcare costs, and quality of care for our most vulnerable populations. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7f96028b-b7aa-4404-97f3-5543c6a64fd0/POST+2025-04-02.png The Drop - Trend Taster: daylight clubbing edition - Timeline apps offer content curation Timeline apps are offering a unified space where users can curate content from various sources into a single, personalized feed. Unlike their RSS reader predecessors, platforms like Tapestry and Reeder are designed to handle multiple content formats seamlessly. The trend responds to the collective fatigue with algorithm-driven social feeds by putting users back in control of their digital diet. These apps could offer an antidote to information overload by emphasizing quality and curation over quantity and algorithms. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2d27cbc6-fa4e-41a9-baa3-1d7a7092ec15/POST+2025-04-03.png The Drop - Trend Taster: daylight clubbing edition - Under 35s face homeownership hurdles New Ipsos data reveal that 71% believe young people will struggle to find suitable housing despite hard work and good jobs. 70% of under-35s say housing is harder to secure than in their parents' time, and 37% are already struggling to make housing payments. With most expecting both rents and home prices to climb further, the data exposes a fundamental shift in how younger generations approach major life milestones. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e3c03b67-78b1-43d3-9ccb-b573436d6a96/POST+2025-04-04.png The Drop - Trend Taster: daylight clubbing edition - Daylight clubbing The future of nightlife might actually be daylife, as morning dance parties in cafes gain momentum across major cities. These events blend coffee culture with club vibes, running from late morning into early afternoon with DJs spinning tracks while attendees sip lattes. The concept responds to shifting social preferences. Gen Z are increasingly seek alternatives to alcohol-centric nightlife due to health consciousness, budget considerations, and safety concerns. By transforming neighbourhood cafes into daytime dance venues, these events create more accessible and inclusive spaces for community connection. https://www.23insights.co.uk/drop/trend-taster-20250331 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8de310b9-14ca-4b1f-9b82-81a163dfe2d2/POST+2025-03-24.png The Drop - Trend Taster: silver tsunami edition - Walk 100 steps to earn one minute of scrolling A new app called Steppin is flipping the script on digital wellness by turning screen time into a movement reward: walk 100 steps, earn one minute of scrolling. The iOS app integrates with health trackers and transforms smartphone use from a passive experience into an active engagement. By linking physical movement to digital access, Steppin offers a fresh approach to combating screen addiction that turns sitting time into step time. Currently free and expanding to Android soon, this innovative solution could reshape how we think about technology and personal health. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/59ce3796-286e-47d1-b7cf-da0f6c72bf88/POST+2025-03-25.png The Drop - Trend Taster: silver tsunami edition - Middle-class graduates now dominate internships A new study by the Sutton Trust shows growing inequality in internship access: middle-class graduates now dominate these career-launching opportunities, with 55% securing internships compared to just 36% of working-class graduates. The research highlights systemic barriers, revealing that 40% of unpaid interns rely on parental financial support. Internships are nearly twice as likely to be secured through family connections than through job advertisements. 31% of new graduates crediting internships for their current roles. The findings underscore a critical fairness gap in early career development, where financial privilege continues to determine professional pathways. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f04de615-6d5f-453d-9102-9bb195010811/POST+2025-03-26.png The Drop - Trend Taster: silver tsunami edition - Slow travel incentives Innovative employers are tackling climate challenges with "slow travel incentives" as seen at Amsterdam's Sprinklr. 78% of their staff earned two extra paid vacation days for avoiding air travel for a year. Called "Linde days", the benefit acknowledges the time investment sustainable transportation requires. By compensating employees for the extra time sustainable travel takes, companies can help bridge the gap between environmental values and everyday constraints without judgment or virtue signalling. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/63c59660-6d35-4aba-bb9d-975f8c348480/POST+2025-03-27.png The Drop - Trend Taster: silver tsunami edition - The "silver tsunami" retirement crisis The "silver tsunami" is reshaping global economies: working-age populations are shrinking while retiree numbers increase. OECD data reveals Japan already supports 55 retirees per 100 workers, with Italy close behind at 41. With global fertility rates declining by 50% since 1950 and healthcare costs for those over 65 typically three times higher than for younger adults, countries must rapidly develop innovative solutions to maintain economic stability and social safety nets. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/78d7ca2d-27e6-4b32-8dc8-4ef3748c16a6/POST+2025-03-28.png The Drop - Trend Taster: silver tsunami edition - AI is moving from capturing attention to influencing choices ChatGPT's new Tasks beta lets paying users schedule reminders and recurring actions, making it a powerful personal project manager. This convenience comes with complexities, as AI's influence on decisions raises ethical concerns around privacy and autonomy. The intention economy is on the rise, with AI moving from capturing attention to influencing choices, potentially disrupting industries from marketing to politics. https://www.23insights.co.uk/drop/menopause-tech-is-breaking-taboos monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c67f0d63-9b3d-4271-9d9b-c5cee59c434d/somnox-sleep-K-ZmLUFwWjM-unsplash.jpg The Drop - Menopause Tech is Breaking Taboos - Make it stand out Photo by Somnox Sleep on Unsplash https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/91e56467-6206-4f84-ae65-c1c906f7d1a5/Menopause+chart+01.png The Drop - Menopause Tech is Breaking Taboos - Make it stand out Source: Essity Menopause Study https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a309cb55-6ce7-48e1-a2e5-07757cdfab9b/Menopause+chart+02.png The Drop - Menopause Tech is Breaking Taboos - Make it stand out Source: Essity Menopause Study https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/26b956b5-dc8a-4d4a-963e-126ddf93520a/Conversation+Clusters.png The Drop - Menopause Tech is Breaking Taboos - Make it stand out via https://app.youscan.io/dashboard/WfOUAypSscP9J5KO https://www.23insights.co.uk/drop/trend-taster-20250324 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/85925d94-6f66-459c-bb6f-5dfa6ee3f5f4/POST+2025-03-17.png The Drop - Trend Taster: cottage cheese edition - How fast food prices have changed over time While inflation has sent most US fast food prices soaring (a Big Mac meal now costs $11 vs $4.59 in 1993), major pizza chains have barely budged their prices in 26 years: a large Domino's pizza was $6.99 in 1999 and only $7.99 today. This pricing anomaly works because chains depend on volume, with Americans now consuming 3 billion pizzas annually (up from 1.4 billion in the 1980s), allowing companies to profit despite razor-thin margins on individual pies. The strategy explains why your pizza delivery now includes a $5 fee that didn't exist two decades ago. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cf1620b9-83e5-42d9-8cd4-fc53ad574b0d/POST+2025-03-18.png The Drop - Trend Taster: cottage cheese edition - M&S's first food redistribution program M&S is pioneering the UK's first individual food redistribution program through Neighbourly's "Surplus Saviours" initiative, allowing people to collect unsold food directly from supermarkets and cafes. This approach coincides with new Food Standards Agency guidance permitting freezable surplus items to be frozen until midnight on their use-by date, potentially making an additional two million meals available for redistribution weekly across UK supermarkets. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bbe3353d-f061-45f2-8a01-9a2fd14c714d/POST+2025-03-19.png The Drop - Trend Taster: cottage cheese edition - The rise of functional drinks Functional beverages that offer specific health benefits beyond hydration are revolutionizing the drink industry. This shift toward wellness drinks is fuelled by multiple factors: Gen Z's preference for "sober social" options, the influence of GLP-1 weight-loss drugs like Ozempic, and growing consumer demand for everything from collagen-infused "drinkable beauty" to protein-packed cans. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b7f73be6-547d-4a04-81bd-7f3c46c574a2/POST+2025-03-20.png The Drop - Trend Taster: cottage cheese edition - Orange Juice's Downturn Orange juice consumption in America is experiencing a dramatic decline, with industry leader Tropicana recently requiring a $30m emergency loan amid slipping sales. This downturn stems from multiple pressures: orange prices have nearly doubled since 2020 due to climate issues and disease, consumers are increasingly avoiding high-sugar beverages, and functional alternatives like prebiotic sodas are surging while traditional breakfast routines decline. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/05dc5976-0814-4d26-b8db-1f2d141106ca/POST+2025-03-21.png The Drop - Trend Taster: cottage cheese edition - The Resurgence of Cottage Cheese Cottage cheese is having a major renaissance moment, with sales surging 50% in the last five years and jumping 17% in 2024 alone. This isn't your grandparents' diet food anymore. Gen Z has embraced cottage cheese as a protein-rich superfood, creating viral recipes from smoothies to ice cream. What's notable is that people aren't just eating it because they feel they should (like in the 1970s), but because they genuinely enjoy it, ranking it alongside salads and sushi in both health perception and happiness factors. https://www.23insights.co.uk/drop/trend-taster-20250317 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d6fd6661-21c9-44c5-889f-257ad5856365/POST+2025-03-10.png The Drop - Trend Taster: knitfluencer edition - India's tourism sector funding gap New data reveals a significant funding gap in India's tourism sector heading into 2026, despite the industry generating $199.6 billion in GDP, with a 97% cut in global marketing funds to just $361,000, even as domestic tourism grows at double-digit rates. Tourism accounts for 9% of India's employment, yet faces complex challenges including state-by-state GST registration requirements for online travel agencies and high aviation fuel duties, suggesting a disconnect between the sector's economic impact and its policy support. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/12b231ef-629f-4d8d-969f-54a9ce52c263/POST+2025-03-11.png The Drop - Trend Taster: knitfluencer edition - The return of the mechanical wristwatch The mechanical wristwatch is making an unexpected comeback, driven by Gen Z's embrace of analogue timepieces over smartwatches. Depop reports a 34% surge in watch searches, as young collectors seek both fashion and functionality in traditional timepieces. The movement marks a shift from predictions that Apple Watch would kill the Swiss watch industry. Even Swatch has become a hot commodity, with its MoonSwatch collaboration causing resale prices reaching 20 times its retail value. The trend reflects a broader desire for simplicity and nostalgia in an increasingly digital world, with everyone from celebrities to CEOs choosing traditional watches over smart technology https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/49e09daa-f350-44ed-99d2-39d4a710897b/POST+2025-03-12.png The Drop - Trend Taster: knitfluencer edition - New accessibility tech is game-changing for visually-impaired fans Crystal Palace FC and the Portland Trail Blazers are pioneering game-changing accessibility tech: GiveVision's retina-streaming headsets over private 5G, and OneCourt's haptic displays that let fans feel the game through fingertip vibrations. With 73% of visually impaired fans currently avoiding live games due to accessibility barriers, these solutions allow fans to sit anywhere in the venue rather than in designated sections, preserving the communal atmosphere that makes live sports magical. This marks a shift from accommodation to true inclusion in live entertainment, where accessibility features are seamlessly integrated into the standard spectator experience. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f6123c57-a5ba-429d-a5a8-2f2b2df731b0/POST+2025-03-13.png The Drop - Trend Taster: knitfluencer edition - Explainer: Knitfluencer Olympic diving champion Tom Daley's viral knitting moments at the 2024 Paris Games highlight a trend that's been steadily gaining momentum since 2020. What began as a pandemic pastime has evolved into a community-building phenomenon, with his knitting Instagram now boasting over 1 million followers. Knitting clubs are popping up in unexpected venues like bars and coffee shops across major cities, attracting younger and more diverse participants. The social renaissance of this traditional craft demonstrates how analogue hobbies continue to thrive, offering both creativity and connection. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/4a6e6e00-e113-44b0-9f74-db99ed6bfa0b/POST+2025-03-14.png The Drop - Trend Taster: knitfluencer edition - Mixed-use development features a Costco store beneath 800 residential units Thrive Living launches construction on a first-of-its-kind mixed-use development in South LA, featuring a Costco store beneath 800 residential units. The project transforms a former office property into a community hub with 23% of units designated for low-income households, addressing critical affordability challenges intensified by recent devastating wildfires. This downtown development represents a growing urban planning trend that delivers multiple benefits: reducing fire vulnerability, creating housing in high-demand areas, and providing retailers with built-in customers and workforce. The pioneering "Costco apartments" are scheduled for completion in 2027, potentially setting a template for future retail-residential partnerships in housing-stressed cities nationwide. https://www.23insights.co.uk/drop/trend-taster-20250310 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/29ac5c82-22bb-4848-8e7c-7dabdcfca7cd/POST+2025-03-03.png The Drop - Trend Taster: corporate sleaze edition - Community-driven gratitude spaces combat digital negativity A new wave of social platforms is emerging to combat digital negativity. From AI-powered compliment generators like AIcompliment.me to community-driven gratitude spaces like Kyndr or What Went Well Today, these platforms are reimagining online interaction with positivity at their core. This shift reflects a broader transformation in social media, where mental wellness and genuine community building are becoming as important as engagement metrics. The trend suggests that tomorrow's most successful platforms might not be the ones with the most users, but those that make users feel their best. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/771469e8-b340-4885-9a7e-f4cd590ae70b/POST+2025-03-04.png The Drop - Trend Taster: corporate sleaze edition - Millennials outshop Gen Z on social media New data from the Retail Technology Show indicates Millennials increased their social media purchases by 36% year-over-year, now averaging 21 purchases on TikTok compared to Gen Z's 20. The trend extends across platforms, with Millennials outspending Gen Z on Facebook and Instagram. Only Roblox remains Gen Z territory, where they made 13 purchases annually compared to Millennials' 12. These numbers signal a broader democratization of social shopping beyond its assumed youth-centric roots. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d8d8b9d5-4cc9-44ab-92a4-7e3bcf62f89f/POST+2025-03-05.png The Drop - Trend Taster: corporate sleaze edition - Gen Z and Millennials are making cruising cool again Cruise lines are riding a millennial wave, with nearly half of Royal Caribbean's recent passengers being millennial-age or younger. The CLIA report reveals that millennials now make up 22% of all cruise passengers globally, with Gen Z adding another 14%., looking for shorter "mini cruises," Instagram-worthy spaces, and celebrity chef partnerships. This isn't just about attracting younger guests either: 28% of cruisers were part of multi-generational trips, signalling how cruise lines are successfully bridging the generation gap while catering to younger travellers' desires for experiential, social media-friendly getaways. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5aa77b51-6785-4e5e-8e04-0776c1a9886d/POST+2025-03-06.png The Drop - Trend Taster: corporate sleaze edition - Explainer: Corporate Sleaze Inspired by celebrities like Beyoncé and runways like Saint Laurent, "corporate sleaze" is turning office wear on its head. This trend blends professional pieces with unexpected skin-revealing twists. While not exactly boardroom-ready, the style reflects a post-pandemic shift towards more personal, comfort-driven fashion that breaks traditional dress code norms. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c98fecfd-7bbf-47f7-b357-1567b0319483/POST+2025-03-07.png The Drop - Trend Taster: corporate sleaze edition - Gen Z's phone call phobia A striking 70% of young adults now prefer texting to phone calls, and over half associate unexpected calls with bad news. This isn't just about preference, it's reshaping education and business. These 'digital natives' who seamlessly navigate social media, often freeze at the sound of a ringtone, with 23% of 18-34 year olds saying they never pick up calls. https://www.23insights.co.uk/drop/60-second-explainer-corporate-sleaze monthly 0.5 2025-04-10 https://www.23insights.co.uk/drop/60-second-explainer-city-jumping monthly 0.5 2025-03-08 https://www.23insights.co.uk/drop/trend-taster-20250303 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/56909864-d7b2-473f-8df2-923839ad126e/POST+2025-02-24.png The Drop - Trend Taster: city jumping edition - Screen-Free Reading Room A unique digital detox experiment is trending in London's LUCA restaurant, which has partnered with Monocle magazine to create 'The Reading Room', a screen-free morning sanctuary. They're offering complimentary coffee and Italian pastries three mornings a week, complete with curated reading materials including Monocle magazine, The Forecast, and the Alpino Newspaper. While the initiative started as a response to the rising "zombie-fied" phone behaviour in restaurants, they are not enforcing a strict ban. Instead they're creating an environment that naturally encourages digital disconnection through design, comfort, and free perks. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1046563d-4e91-425b-8d30-87cc07cf7dfe/POST+2025-02-25.png The Drop - Trend Taster: city jumping edition - Emirates to become an 'Autism Certified Airline' Emirates is training 30,000+ staff members to become the world's first Autism Certified Airline™. 78% of families affected by autism avoid travel altogether, while 94% say they would travel more if certified facilities were available. Backed by research from 14,000 people with disabilities, their rollout includes sensory guides and comfort items for neurodiverse passengers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f213b7fa-d0ff-43fd-bf39-91fc25dbecfb/POST+2025-02-26.png The Drop - Trend Taster: city jumping edition - Top 10 Most Powerful Passports Japan and Singapore continue to dominate the Henley Passport Index with visa-free access to 190+ countries, followed closely by South Korea, Germany, and Spain in the top tier. Powerful passports are becoming increasingly valuable as they offer spontaneous travel opportunities, easier business mobility, and reduced visa costs. As travel rebounds globally, we're seeing a trend toward visa-free agreements between more countries, suggesting even greater mobility ahead for strong passport holders. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1e2bdfc3-a21f-40f5-aff9-e21a0f7bb3c4/POST+2025-02-27.png The Drop - Trend Taster: city jumping edition - Explainer: City Jumping City jumping is emerging as a travel trend for 2025, with travellers increasingly combining multiple destinations into single trips for richer, more diverse adventures. Whether it's a Caribbean island chain or a Southeast Asian circuit enabled by visa reforms, this trend caters to those seeking flexibility and novelty. Airlines and tourism boards are adapting with regional flight routes and incentives to make intraregional travel more seamless, projected to double by 2030. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/813f1bf3-8e42-4824-8135-c6d3af228f47/POST+2025-02-28+.png The Drop - Trend Taster: city jumping edition - Cover your Energy Bills via Online Resale Platforms In the UK, 24 million people are earning an average of £146 monthly through online resale platforms (that's £1,752 annually) matching the typical British energy bill. Depop and similar marketplaces are seeing particular momentum among Gen Z, with 54% selling items online in the past quarter. Clothing leads at 68%, followed by books and media at 33%. This surge in resale activity isn't just about decluttering, it's a response to financial pressures. What's supercharging this trend is AI technology, with platforms like Depop's AI listing tools making it easier than ever to turn pre-loved items into extra income while promoting sustainable consumption patterns. https://www.23insights.co.uk/drop/60-second-explainer-aura-points monthly 0.5 2025-03-04 https://www.23insights.co.uk/drop/the-rise-of-dermorexia monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bc8d1b85-ddca-40f8-935e-53317ef61dc0/fleur-kaan-w4Dj3MshHQ0-unsplash.jpg The Drop - The Rise of Dermorexia - Make it stand out Photo by Fleur Kaan on Unsplash https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/db118997-7d17-4097-a6af-9f5932e4aff5/pexels-tima-miroshnichenko-7607782.jpg The Drop - The Rise of Dermorexia - Make it stand out Photo by Tima Miroshnichenko https://www.23insights.co.uk/drop/trend-taster-20250224 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b278f190-d1e4-4914-839f-d1c7fcc94d89/POST+2025-02-17.png The Drop - Trend Taster: aura points edition - Grocery Store Tourism "Grocery store tourism" is taking off as travellers skip tourist traps for authentic local supermarket experiences, as they offer an unfiltered window into daily life and food culture, plus budget-friendly authentic snacks. Data shows that Carrefour and Walmart top the global supermarket search rankings with 1,900 monthly queries each, while Thailand's 7-Eleven has sparked over 5,000 Instagram posts from visitors hunting down their famous toasties. Japanese chains are seeing a surge in tourists seeking exclusive matcha KitKats, while Mexican stores draw crowds for unique Takis flavours. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a1d27731-f9c6-4268-99ca-5e5c7ce2f240/POST+2025-02-18.png The Drop - Trend Taster: aura points edition - Perimenopause Continuous Monitoring Peri's CES 2025 award-winning device is part of a larger trend: the rise of femtech solutions specifically designed for the 1.1 billion women worldwide who will experience perimenopause by 2025. With a 10-day wear time that enables continuous monitoring, Peri is beyond the sporadic data collection of traditional devices. By transforming perimenopause tracking from guesswork to data science, we're seeing healthcare tech that is becoming more specialised, focusing on life stages rather than just general wellness metrics. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/97c28f95-6a8b-4508-8c47-2dec3cd54699/POST+2025-02-19.png The Drop - Trend Taster: aura points edition - “Less Healthy” Food & Drink Advertising The UK Advertising Standards Authority (ASA) has announced a second public consultation on "less healthy" food and drink advertising regulations, set to take effect in October 2025. This would prohibit junk food ads on TV and video-on-demand services between 5:30am and 9:00pm, as well as in paid online spaces. While the regulations aim to support anti-obesity efforts, advertisers argue that unclear guidance could significantly impact business operations and growth https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/289f2cc0-c34c-4aef-bd78-925beb1e2a7b/POST+2025-02-20+.png The Drop - Trend Taster: aura points edition - Explainer: Aura Points #aurapoints is a playful scoring system on social media that saw mentions spike 378% in just one month. It lets Gen Z show their social prowess, or lack of, through everyday interactions. Score 100 points for a successful date, lose 1000 for social faux pas like lingering too long on Snapchat past age 19. While it might sound like just another internet joke, this trend reflects deeper questions about how we measure personal growth and social status in the digital age https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f3d9e1c5-0cd5-493e-b1e3-d91df091a5c4/POST+2025-02-21.png The Drop - Trend Taster: aura points edition - The Black Farmer secures £1m funding The Black Farmer's £1m investment signals a growing appetite for diverse voices in agriculture and food retail. Founded by Wilfred Emmanuel-Jones MBE in 2004, this pioneering company has grown from a specialty brand to a £10m annual business, with products in major UK supermarkets and its first brick-and-mortar shop in London's Brixton Village. The expansion highlights two key shifts: the rising influence of minority-owned agricultural businesses and the evolution of specialty food brands from online-only to omnichannel presence. https://www.23insights.co.uk/drop/60-second-explainer-tourist-syndrome monthly 0.5 2025-03-04 https://www.23insights.co.uk/drop/trend-taster-20250217 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ebf65276-86c6-4fa1-964c-8e7d70a9ba13/POST+2025-02-10.png The Drop - Trend Taster: tourist syndrome edition - Making Invisible Labour Visible The Swedish app Accord is turning the invisible labour of housework into trackable data, with more than 10,000 users already testing how tech can tackle domestic inequality. What makes this app different from traditional chore trackers is its focus on making invisible labour visible through real-time task tracking, appreciation features, and family-wide accountability. As younger generations start families, they're bringing start-up-style solutions to age-old domestic challenges, gamifying household management while addressing gender imbalances. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6f358b96-6e92-4a00-8667-3af60f181f12/POST+2025-02-11.png The Drop - Trend Taster: tourist syndrome edition - Gen Z's Booze-Free Lifestyle Changes Recent Gallup data shows drinking among 18 to 34-year-olds has hit record lows, while the global non-alcoholic beverage market has surged to $13 billion. This shift isn't just about sobriety but reflects broader lifestyle changes, with young people trading traditional bars for pottery studios, climbing gyms, and board game cafes. This isn't just about avoiding hangovers; it's a fundamental reimagining of how a generation chooses to spend both their time and money. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2b6ff6be-63ff-4d72-9b24-efa6edd7ded7/POST+2025-02-12.png The Drop - Trend Taster: tourist syndrome edition - You’ve got mail! In 2025, AOL is still clinging to life with a product that feels like a time capsule from the '90s internet. Their desktop browser, AOL Desktop Gold, charges $7/month to deliver a nostalgic experience complete with vintage icons and the famous "You've got mail" sound. While AOL once dominated with 18m+ subscribers in 1999, they've seen a dramatic decline: from 2.1m dial-up users in 2015 to just "low thousands" by 2021. The browser seems designed for users who learned the internet through AOL and never wanted to change. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/118c886c-d852-423a-ad7d-436790e8743c/POST+2025-02-13.png The Drop - Trend Taster: tourist syndrome edition - Explainer: Tourist Syndrome New research reveals an eye-opening "tourist syndrome" sweeping across generations. A study of 1,231 Americans found that 57% admit to acting out of character while traveling, with 43% confessing to breaking laws abroad. Most telling is the generational divide in this behaviour: 66% of Gen Z would claim ignorance of local customs versus just 17% of baby boomers. Despite their own actions, 61% support stricter punishment for tourist misconduct, while 49% blame social media for encouraging worse behaviour abroad. These findings emerge as cities like Copenhagen and Amsterdam implement new measures to combat disruptive tourism. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bc161dff-66e1-4c2b-aae0-0b3b077f7245/POST+2025-02-14.png The Drop - Trend Taster: tourist syndrome edition - Aspiring Luxury Travellers The US$239 billion luxury travel market is witnessing a dramatic shift as non-millionaires now drive over one-third of spending, according to new McKinsey analysis. Ultra-high net worth individuals (US$30M+) account for just 15% of luxury travel spending, while a new wave of aspirational travellers under 40, many from emerging Asian economies, reshape the market. The numbers tell the story: 96% of luxury travellers now use travel agents to maximize premium experiences, 89% of traditional luxury travellers plan to increase spending, and 33% of all consumers rank travel as their third priority for splurging. Even "set-jetting" is trending, with 10% of luxury travellers booking TV and film-inspired trips. This democratization of luxury travel comes as emerging markets like India and Southeast Asia show rapid growth in outbound tourism. https://www.23insights.co.uk/drop/60-second-explainer-bibliotherapy monthly 0.5 2025-03-04 https://www.23insights.co.uk/drop/sweet-nostalgia-how-cherry-vibes-signal-the-end-of-microtrends monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/75d063da-2c44-4103-98b6-7c029cf16ce8/jason-leung-Fg40FngCsu4-unsplash.jpg The Drop - Sweet Nostalgia: How Cherry Vibes Signal the End of Microtrends - Make it stand out Image by Jason Leung via Unsplash https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b00fafef-ae5e-4503-bcd2-996b545daed8/entions-by-source.png The Drop - Sweet Nostalgia: How Cherry Vibes Signal the End of Microtrends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c8497508-681d-4546-a16f-cfd572c8d9ae/network.png The Drop - Sweet Nostalgia: How Cherry Vibes Signal the End of Microtrends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/288f476b-53c9-4992-b0c2-11bce1a0f9b2/pexels-rytronics-3759915.jpg The Drop - Sweet Nostalgia: How Cherry Vibes Signal the End of Microtrends - Make it stand out Image by Alexavier Rylee Cimafranca via Pexels https://www.23insights.co.uk/drop/trend-taster-20250210 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/41c61a9d-31eb-47a0-8820-069e8cbe010d/POST+2025-02-03.png The Drop - Trend Taster: bibliotherapy edition - Will you quit if forced to RTO? New Pew Research data reveals 46% of workers say they'd likely quit if forced to return to the office, with younger professionals most ready to walk. While companies tighten their policies, most workers actually prefer a middle ground, with 72% of current hybrid employees saying they'd choose to maintain a mix of home and office work if given the choice. The future of work isn't about all or nothing, but finding the sweet spot between flexibility and face time. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d62abf7f-9fda-469b-b5a2-bdb2f4a79b1c/POST+2025-02-04.png The Drop - Trend Taster: bibliotherapy edition - Grads Are Unprepared for the Workforce New data from Intelligent.com reveals a concerning disconnect in entry-level hiring: while 97% of managers plan to hire for entry-level positions in 2025, 1 in 8 will actively avoid recent graduates. 33% cite a poor work ethic among recent grads and 55% report having to fire a new graduate in 2024. Interview preparation appears to be a critical gap: 49% of managers note issues with eye contact, 42% with professional dress, and remarkably, 8% have had candidates bring parents to interviews. This highlights a growing trend of reconsidering traditional hiring metrics and bridging the preparation gap between education and employment. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/26b3d677-fa8b-461f-9f24-ca36a0d72d0c/POST+2025-02-05.png The Drop - Trend Taster: bibliotherapy edition - Gen Z's Career Catfishing 34% of Gen Z workers in the UK are now engaging in "career catfishing": accepting jobs with zero intention to show up. While 24% of millennials have tried this tactic, only 7% of boomers report similar behaviour. This is driven by a broken hiring system, where 75% of both candidates and employers now consider ghosting normal practice. This mirrors a broader power shift in recruitment, with applications for 2025 graduates already up 24% from last year despite fewer openings. We're watching real-time evolution of hiring norms, where traditional professional courtesies are being replaced by a more transactional approach from both sides of the interview table. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/27ef5bd5-fdc6-4caf-a76e-03f2aaf0e4b9/POST+2025-02-06.png The Drop - Trend Taster: bibliotherapy edition - Explainer: Bibliotherapy The rise of bibliotherapy - prescribing curated books as mental health medicine - signals a growing recognition of literature's healing power in 2025. New data shows trained "book doctors" are increasingly popular, offering personalised reading prescriptions to tackle everything from anxiety to grief. While the practice traces back to 1916, it's gaining fresh relevance as an accessible alternative to traditional therapy. The trend resonates particularly in communities with limited mental health resources. Practitioners report that fiction, rather than self-help, drives the deepest transformation, suggesting storytelling as a path to emotional wellness. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1f9a21ee-8fcb-409a-a264-fdc8cf64ae45/POST+2025-02-07.png The Drop - Trend Taster: bibliotherapy edition - Gig Economy's Wellbeing Meituan's 7.45 million delivery riders are now being logged off after 8-hour shifts, marking a significant shift in how tech platforms manage worker wellbeing. While top riders in major Chinese cities can earn over $1,370 monthly (outpacing recent graduate salaries), the physical toll of chasing ultra-fast delivery times has raised safety concerns. This algorithmic intervention enforces 12-hour rest periods after each shift. It signals a broader trend where AI systems aren't just optimizing for speed and efficiency, but actively managing worker health in the gig economy. https://www.23insights.co.uk/drop/60-second-explainer-tactile-hedonism monthly 0.5 2025-03-04 https://www.23insights.co.uk/drop/trend-taster-20250203 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6cabc77b-faee-465f-9c94-1c0937e8f64f/POST+2025-01-27.png The Drop - Trend Taster: tactile hedonism edition - Starbucks' free refill policy Starbucks is now offering free refills to all customers (not just rewards members) but with a crucial catch: drinks must be served in reusable cups or ceramic mugs, starting January 27. This move, coupled with reversing its open-door policy to prioritize paying customers, signals how major chains are reimagining their physical spaces in 2025. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fbecc1e4-a054-4060-9b24-f9ae6084930f/POST+2025-01-28.png The Drop - Trend Taster: tactile hedonism edition - What is a "virtual community kitchen"? In a fusion of digital engagement and social impact, Roblox is transforming youth awareness about hunger through Mission: Hunger, the world's first virtual community kitchen that turns gameplay into real-world philanthropy. By leveraging the platform where nearly half of US kids play daily, this innovative experience uses AI-driven storytelling and interactive mini-games to educate players about food insecurity while generating actual meal donations - creating a powerful model of gamified social responsibility that bridges virtual entertainment and meaningful community support. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b5f5f587-0f53-4c5e-af14-f96b9e0e711c/POST+2025-01-29.png The Drop - Trend Taster: tactile hedonism edition - Spotify's Wrapped Haircuts By transforming "Top Artist" stats from Wrapped 2024 into free celebrity-inspired haircuts at local salons, Spotify is turning digital engagement into physical brand experiences. By taking their mobile haircut trucks to the streets and festivals, Spotify shows how digital platforms can create hybrid experiences that merge online behaviour with offline culture, turning streaming data into social currency and personal identity markers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5c1d23bb-e0c4-467d-be98-c0a083e79cae/POST+2025-01-30.png The Drop - Trend Taster: tactile hedonism edition - Explainer: Tactile Hedonism Brands are tapping into a growing desire for sensory comfort by creating products that engage multiple senses simultaneously. This shift is particularly evident in the beauty industry, where food-inspired products create emotional connections through familiar flavours and nostalgic scents. The trend reflects consumers' search for comfort in an increasingly digital world. This multisensory approach to comfort represents a broader shift toward products that satisfy both physical and emotional needs. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/77c77146-5b35-4ba6-b991-694ce77ff4cf/POST+2025-01-31.png The Drop - Trend Taster: tactile hedonism edition - AI is coming for your job New WEF data shows 41% of major employers plan to reduce headcount due to AI automation, while 77% will invest in AI-focused reskilling programs through 2030. Traditional knowledge workers like legal secretaries and graphic designers are most at risk, marking the first time creative roles have appeared on the "fastest-declining" list. This also comes with opportunity: 70% of companies plan to hire AI design specialists, and 62% seek workers skilled in human-AI collaboration. This signals a fundamental transformation where success isn't about avoiding AI, but rather mastering human-machine partnership. Unlike previous tech waves, the WEF no longer predicts this shift will be a "net positive" for overall job numbers. https://www.23insights.co.uk/drop/trend-taster-20250127 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/85f49549-63d4-4b39-b3c0-5469c459b463/POST+2025-01-20.png The Drop - Trend Taster: flat pack oat milk edition - Flat pack oat milk Flat-packed milk could be the next big shift in sustainable food packaging. Following Germany's Mililk, Illinois-based Milkadamia is launching Flat Pack Organic Oat Milk—the first of its kind in the U.S. By transforming oat milk into compact sheets, it cuts packaging waste by 94% and weight by 85%, offering a more eco-friendly and customizable option for consumers. This trend of "water-free" products may signal a broader move toward reducing shipping and packaging impacts across the food industry. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/dc53634c-a7b3-4fbd-bf0c-eea11da298f1/POST+2025-01-21.png The Drop - Trend Taster: flat pack oat milk edition - Horror aficionados As streaming platforms gear up for the Halloween season, new insights reveal a fascinating global genre preference: horror movies are gaining ground, with Mexico leading the charge at 49% viewership. A recent Statista Consumer Insights survey highlights how supernatural storytelling is deeply embedded in cultural narratives, particularly in Latin American communities. In the U.S., horror has secured its spot as the fifth most-watched genre, with 40% of viewers tuning in occasionally, trailing behind comedies, dramas, and thrillers. This trend suggests a growing appetite for immersive, spine-tingling content that transcends traditional entertainment boundaries. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f0738c20-e62a-45c1-95b7-7be9fb2c2192/POST+2025-01-22.png The Drop - Trend Taster: flat pack oat milk edition - The Princess and the Poo Dulcolax's campaign in Portugal is challenging long-standing taboos around women's digestive health, revealing that 77% of women experience constipation, often rooted in childhood stigma about bodily functions. By leveraging an Instagram AR filter and an irreverent children's book titled 'The Princess and the Poo', the brand is destigmatizing bathroom conversations and highlighting how early conditioning about bodily shame can lead to serious health risks, signalling a broader cultural shift towards open, unapologetic dialogue about women's wellness. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d1fa47fd-2ccd-4de8-80dc-3f9ed441e172/POST+2025-01-23.png The Drop - Trend Taster: flat pack oat milk edition - Explainer: Taste Profiles A new breed of digital platforms allows users to refine and share their cultural identities online by combining their streaming and media consumption data across services. Services like MyLikes and Palette create "taste profiles" that showcase what consumers watch, read, and listen to. This trend mirrors a digital version of how previous generations displayed their vinyl collections or bookshelves. It's part of a broader movement toward more authentic online expression, where algorithms take a backseat to personal curation and users find their cultural tribes through shared consumption patterns rather than likes and follows. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/505d91a1-7aad-494d-adaf-d3c1f218efa9/POST+2025-01-23.png The Drop - Trend Taster: flat pack oat milk edition - Artificial gut intelligence Austin startup Throne is pioneering a groundbreaking health tech solution: an AI-powered toilet camera that transforms waste analysis into personalized health insights. By leveraging "artificial gut intelligence" trained by physicians, the $499 device captures anonymized images to track gut health, hydration, and potential medical indicators for aging populations and those with chronic digestive conditions. This innovative approach represents a bold intersection of privacy-conscious technology and preventative healthcare, turning an awkward topic into a data-driven wellness tool. https://www.23insights.co.uk/drop/generational-analysis monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d9f04cf9-9d92-44d8-a234-3a39a50265f2/pexels-rdne-7951988.jpg The Drop - Are Generational Labels Actually Insightful? - Make it stand out Photo by RDNE Stock project: https://www.pexels.com/photo/women-leaning-on-the-person-in-pink-long-sleeves-7951988/ https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e0cbc763-d59b-4c8c-af1e-802ccd8f0c51/Generations.jpg The Drop - Are Generational Labels Actually Insightful? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d9daff08-20c4-4e5e-a6a8-e33184cc42ac/fb7.jpg The Drop - Are Generational Labels Actually Insightful? - Make it stand out https://knowyourmeme.com/photos/1622160-ok-boomer https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/39d4bd14-9468-49bf-81b0-27ff4ddc104c/pexels-shvetsa-5231325.jpg The Drop - Are Generational Labels Actually Insightful? - Make it stand out Photo by Anna Shvets https://www.23insights.co.uk/drop/60-second-explainer-taste-profiles monthly 0.5 2025-03-04 https://www.23insights.co.uk/drop/trend-taster-20250120 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e2e4bf97-65b4-45a8-8fa2-404dd34c932d/POST+2025-01-13.png The Drop - Trend Taster: luxury chocolate edition - AI-Powered Translation Earbuds The emergence of AI-powered translation earbuds, exemplified by Wooask TransBuds A8, signals a transformative shift in global communication technology. With capabilities spanning 74 languages and 70 accents, powered by ChatGPT and advanced Qualcomm processors delivering 98% accuracy in just 0.5 seconds, these devices represent the convergence of wearable tech and artificial intelligence. This innovation points to a future where language barriers dissolve in real-time, reshaping everything from international business and healthcare to tourism and cross-cultural exchange. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/152cd053-b06c-4951-b9eb-96a8b2015869/POST+2025-01-14.png The Drop - Trend Taster: luxury chocolate edition - Ikea Pre-owned Ikea is testing a new online marketplace called 'Ikea Preowned' in Madrid and Oslo, allowing customers to sell their used Ikea furniture directly to each other. This initiative aligns with the growing trend of second-hand furniture sales and the company's sustainability goals. By facilitating the resale of its products, Ikea aims to reduce landfill waste, potentially improve product durability, and tap into the circular economy. The move also reflects a shift towards online sales and services, potentially reducing reliance on physical stores. If successful, Ikea plans to expand this platform globally, potentially reshaping how consumers buy, sell, and think about furniture consumption. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/64f19330-83db-4985-a246-7bf3839efa48/POST+2025-01-15.png The Drop - Trend Taster: luxury chocolate edition - Online hate speech A new Ipsos survey reveals a concerning digital landscape ahead of 2024 elections, with two-thirds of respondents across 16 countries reporting frequent exposure to hate speech online. Facebook and TikTok emerge as primary channels for discriminatory content, with 60% and 30% of users respectively identifying these platforms as problematic. The public's response is clear: 90% support increased platform regulation and safety measures during elections, signalling a growing demand for digital accountability as social media's influence on democratic processes intensifies. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c723b197-9e45-40ac-b869-731573d26f69/POST+2025-01-16.png The Drop - Trend Taster: luxury chocolate edition - Fresh produce plastic ban Anti-waste charity Wrap is pioneering a transformative approach to grocery shopping by proposing a nationwide ban on plastic packaging for 21 fresh produce items in UK supermarkets by 2030. With UK households discarding nearly 100bn pieces of plastic packaging annually and 30% of fresh produce ending up in the bin, this bold initiative could eliminate 100,000 tonnes of fruit and vegetable waste and reduce single-use plastic film by 13,000 tonnes. Following France's lead, this strategic intervention represents a critical shift towards sustainable consumption, challenging retailers to reimagine packaging and consumer habits in the fight against environmental waste. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d9d4fa2c-1cb2-4928-986c-24618c2516ad/POST+2025-01-17+China+luxury+chocolate.png The Drop - Trend Taster: luxury chocolate edition - China’s luxury chocolate market As China’s luxury market expands, high-end chocolate is emerging as a new frontier, blending craftsmanship, fashion, and indulgence. Louis Vuitton’s recent launch of luxury chocolate boutiques in Shanghai and Beijing reflects this shift, offering an accessible entry point into the brand’s world. With chocolates priced around 240 RMB ($33), they’re appealing to young, experience-driven consumers. Similarly, Godiva celebrates its 15th anniversary in China with an exhibition in Shanghai, combining heritage and immersive experiences. As more brands follow suit, the luxury chocolate market in China is poised to grow. https://www.23insights.co.uk/drop/trend-taster-20250113 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a81d532a-5cbb-4a0f-800c-69e8f71f4da5/POST+2025-01-02+maiden+names.png The Drop - Trend Taster: solo dating edition - The future of maiden names A nuanced shift is emerging in marriage name traditions, with 77% of married women versus 64% of unmarried women planning to adopt their partner's surname, signalling a generational recalibration of naming practices. Gen Z and Millennials are leading this evolution, with 65% and 63% respectively still intending to change names, but with a twist: 27% now strategically maintain their maiden names professionally while adapting personally. This trend reflects a broader cultural conversation about identity, professional branding, and individual choice in an era of increasing personal agency. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ae2ed82e-edcd-4e07-b966-5e2f41d66b2c/POST+2025-01-03.png The Drop - Trend Taster: solo dating edition - Adult Gap Years Breaking traditional travel norms, the "adult gap year" is transforming how we view career breaks and personal exploration across generations. No longer exclusive to recent graduates, travellers aged 30-65 are embracing extended journeys that blend remote work, personal development, and immersive experiences, with one-third of gap year participants now over 30. From voluntourism to skill-based learning adventures, these travellers are challenging stereotypes by choosing authentic, budget-conscious travel that prioritizes personal growth over luxury, proving that wanderlust knows no age limit. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d5f3f120-069d-4c30-bc8c-2f21882da654/POST+2025-01-06.png The Drop - Trend Taster: solo dating edition - Digital side hustling Digital side hustling is reshaping the American work landscape, with a new breed of entrepreneurs leveraging online platforms to create flexible income streams. Morning Consult's latest research reveals that 36% of digital side hustlers earn through social media content creation, highlighting a significant shift in how younger generations approach work. Gen Z is leading this trend, prioritizing self-expression, community, and adaptability over traditional employment models. These digital entrepreneurs are not just earning money, but redefining the boundaries between personal branding, creativity, and professional opportunity. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/77a30893-c650-49c0-a627-6eec714adad4/POST+2025-01-07.png The Drop - Trend Taster: solo dating edition - Property climate threats Zillow is revolutionizing real estate transparency by integrating climate risk data into property listings, reflecting a critical shift in home-buying behaviour. With 80% of prospective buyers now considering environmental hazards—especially Millennials and Gen Z—the platform now offers interactive maps showing risks like floods, wildfires, and air quality, signalling a broader consumer demand for climate-informed decision-making. As insurance premiums rise and environmental concerns grow, this data-driven approach represents more than a feature—it's a fundamental transformation in how people evaluate property value and personal risk. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/aec97506-9e2e-44f9-b1c6-547f8fdd4b85/POST+2025-01-08.png The Drop - Trend Taster: solo dating edition - Engaging with Grief at the Death Café At the Death Café, people gather to discuss mortality in an open, non-judgmental setting—no lectures, just conversation over tea and cake. These global meet-ups, inspired by a 2004 Swiss initiative, offer a unique space to confront death and the emotions it stirs. There are now more than 17,800 death cafés in 89 countries. Participants leave feeling more connected to life and each other, breaking the silence around a topic often avoided. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1fae8181-a02d-416b-be3d-182276d2d9b1/POST+2025-01-09+-+solo+dating.png The Drop - Trend Taster: solo dating edition - Solo Dating Solo dating is emerging as a powerful form of self-care and personal growth, transforming solitude from a stigma into a celebrated experience of self-discovery. Driven by a generation seeking authentic connection and personal empowerment, individuals are embracing intentional solo activities—from concerts to dining out—as opportunities to develop deeper self-understanding and independence. Psychological experts like Dr. Natalie V Bailey highlight the trend's roots in cognitive behavioural therapy, emphasizing that solo dates are not about loneliness, but about building emotional resilience, challenging social anxieties, and creating meaningful personal experiences without external validation. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c0faa321-8dbc-40cd-8bf8-9daeba82245a/POST+2025-01-10.png The Drop - Trend Taster: solo dating edition - Influencers' information value As digital landscapes evolve, a recent YouGov survey reveals a fascinating global perspective on social media influencers' information value. Across 17 international markets, travel emerges as the top category where influencers provide useful insights, with 60% of consumers finding their content informative. Notably, markets like Indonesia, India, and the UAE show the highest trust in influencer-generated travel and media content, while Nordic countries demonstrate more sceptical views. This trend highlights the growing role of digital storytellers in shaping consumer perceptions and travel decisions. https://www.23insights.co.uk/drop/quantification-fixation monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9b679d80-3116-410a-abfb-648a1224a2ac/pexels-magda-ehlers-pexels-9685862.jpg The Drop - Understanding Quantification Fixation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ff6d0d0b-115b-4a2e-90e1-ffc2dc3a44bb/pexels-pixabay-45178.jpg The Drop - Understanding Quantification Fixation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3f76a549-2980-4916-91e6-88653b23e1d2/john-jennings-wRgNwR9CZDA-unsplash.jpg The Drop - Understanding Quantification Fixation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23insights.co.uk/drop/trend-taster-025 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/176dca90-9e08-4df3-bfec-490327a4a1b8/POST+2024-12-16.png The Drop - Trend Taster: dream chat edition - Portable hydrogen cartridges As the mobility landscape evolves, Toyota is pioneering a game-changing solution with portable hydrogen cartridges that transcend traditional vehicle fuelling. Unveiled at Japan Mobility Show Bizweek, these compact, backpack-sized power units promise a flexible energy ecosystem, enabling instant fuel swaps for electric vehicles and potentially powering household appliances during emergencies. By reimagining renewable energy distribution, Toyota is signalling a shift towards more adaptive, resilient power solutions that prioritize consumer convenience and grid independence. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/eeba80f7-b696-4ebb-8762-6241cd2b94d0/POST+2024-12-17.png The Drop - Trend Taster: dream chat edition - Social media has a bigger Gen Z audience than linear TV The digital media landscape is evolving rapidly, with social media platforms increasingly dominating Gen Z's attention. YouTube, TikTok, Instagram, and Snapchat now boast larger Gen Z audiences than linear TV, with TikTok and Snapchat each having about 10 million more Gen Z users than traditional television. Instagram surpassed linear TV in Gen Z users for the first time in 2023, driven largely by the popularity of Reels. This shift extends to Gen X as well, where overall social network usage now exceeds linear TV viewership. As younger generations continue to favour digital platforms for entertainment and content consumption, traditional media channels face growing challenges in maintaining relevance and audience share. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9992bae4-ea55-419f-9c90-33c92695066e/POST+2024-12-18+-+Calm+Taptivities.png The Drop - Trend Taster: dream chat edition - Calm’s Story-like mindfulness exercises Calm is introducing new features to make mindfulness more accessible, including “Taptivities”—quick, interactive stories designed for bite-sized meditation sessions. These tap-through activities focus on gratitude, self-reflection, and grounding, offering a mindful alternative to endless social media scrolling. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c7536bd6-49ab-4a04-99a4-b7937804027a/POST+2024-12-19.png The Drop - Trend Taster: dream chat edition - Capsule hotel's in-depth sleep analysis Nine Hours, a design-forward capsule hotel chain with over 20 locations in Japan, is transforming the hospitality experience with its innovative 9h sleep fitscan. As guests sleep, their physiological data is collected and analysed using AI, providing personalized sleep reports upon checkout. This initiative reflects a growing trend of integrating healthcare and wellness into everyday experiences, catering to consumers eager to optimize their sleep and overall well-being. Nine Hours aims to analyse 1 million guests annually, offering insights that could enhance mental health, performance, and longevity. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8ab067dd-6e37-4e8d-b373-eb0a80f2253a/POST+2024-12-20+-+dream+chats.png The Drop - Trend Taster: dream chat edition - Dream chats REMspace has achieved a groundbreaking milestone in human communication by facilitating the first-ever "chat" between two individuals within their lucid dreams, signalling a potential paradigm shift in how we understand consciousness and interaction. Using specialized equipment to track brain waves and transmit messages during REM sleep, this experiment opens unprecedented possibilities for dream communication, with the company positioning REM technology as the next transformative frontier following artificial intelligence. The breakthrough suggests we may be on the cusp of reimagining human connection beyond physical and temporal limitations. https://www.23insights.co.uk/drop/trend-taster-024 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a471419b-408e-457b-a867-258fc61c8573/POST+2024-12-09+Memory+Shots.png The Drop - Trend Taster: conscious unbossing edition - Kodak's "Memory Shots" "Memory Shots" is revolutionizing photo reminiscence therapy for dementia patients by creating photos of memories that were never captured on film. This AI-powered tool allows users to describe a memory and generate a photo that looks like it was taken by a Kodak camera from that era. The ability to edit and add real faces helps patients recall and discuss cherished moments, enhancing their quality of life. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d18e4d8e-5cd7-4dcb-8d61-1cf9b6937835/POST+2024-12-10+friends+with+benefits.png The Drop - Trend Taster: conscious unbossing edition - Baby boomers want friends with benefits Recent data from the Kinsey Institute and dating app Feeld reveals shifting relationship preferences across generations. Baby boomers surprisingly lead in seeking friends-with-benefits arrangements, while Gen Z shows a stronger inclination towards monogamy. Millennials and Gen X favour ethical non-monogamy. Despite preferring traditional relationship structures, Gen Z exhibits more fluid gender identities and openness to diverse sexual experiences compared to older generations. This trend highlights evolving attitudes towards relationships, sexuality, and personal identity across age groups, challenging preconceived notions about generational values. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/4691c0c1-d62c-4943-ab7f-ff13ce62321f/POST+2024-12-11+conscious+unbossing.png The Drop - Trend Taster: conscious unbossing edition - What is "conscious unbossing"? A new study by recruitment firm Robert Walters reveals Gen Z is less interested in middle management. 7% of Gen Z prefer "individual routes" and value personal growth over managing others. 69% said middle management was “too high-stress, low-reward”. This trend, known as "conscious unbossing," could have significant implications for employers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6052a0f7-585f-49c4-80fd-a36afdcd5714/POST+2024-12-12.png The Drop - Trend Taster: conscious unbossing edition - Bark Bank Bark Bank, Singapore's pioneering digital canine blood registry, is transforming pet healthcare by centralizing dog blood donations and addressing a critical gap in veterinary emergency services. Launched on International Dog Day, the platform reflects the evolving role of pets in modern society—where companions are increasingly viewed as family members deserving comprehensive care. As Asia's pet economy booms and pet ownership becomes more strategic, innovative solutions like Bark Bank demonstrate how technology can solve real-world challenges for our four-legged friends, turning a potential crisis into a community-driven support system. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/81b53a7a-d61c-4d32-9998-71ba1333e445/POST+2024-12-13.png The Drop - Trend Taster: conscious unbossing edition - Nissan trials cooling paint Nissan is pioneering temperature-reducing paint that could revolutionize vehicle comfort and energy efficiency. Their cutting-edge technology, developed with Radi-Cool, demonstrates remarkable cooling properties—lowering vehicle exterior temperatures by up to 12°C and interior temperatures by 5°C during sun exposure. Beyond driver comfort, this breakthrough could significantly enhance electric vehicle performance by reducing air conditioning demands, potentially extending battery range. Currently in testing, the paint represents a clever intersection of materials science and sustainable transportation design. https://www.23insights.co.uk/drop/trend-taster-023 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6ca70f36-2d9f-4364-a0ac-888c31f69b04/POST+2024-12-02+GenZ+monogamy.png The Drop - Trend Taster: digital condom edition - Gen Z fantasizes about monogamy A new study by The Kinsey Institute reveals surprising dating trends: 81% Gen Z fantasizes about monogamy, while 75-80% of boomers dream of open relationships. As norms continue to evolve, there's a growing need for innovative solutions to help people explore relationships in new ways. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/502e62f1-27ce-4d71-8c37-648489661759/POST+2024-12-03+Google+Forms+Dating.png The Drop - Trend Taster: digital condom edition - Google Forms are the new dating app A new trend is emerging where individuals are using paid social media ads to find love, bypassing traditional dating apps. From personalized Google Forms to viral dating flyers, people are experimenting with unconventional methods to stand out in the crowded dating landscape. With dating app burnout on the rise, some are turning to creative self-promotion, but as this trend grows, the novelty may fade. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/12b2e238-79ec-454b-8d04-d2ab8e8abaa7/POST+2024-12-04+takeaway+coffee+spend.png The Drop - Trend Taster: digital condom edition - Millennials' takeaway coffee spend A new study by McDonald's UK reveals Millennials spend £728 per year on takeaway coffee, with Gen Z close behind at £676. Boomers, on the other hand, prioritize affordability, averaging just £260 annually. While 35% of respondents had access to free instant coffee via their workplace, they prefer takeaway coffee: 23% opted for a latte, 21% for a cappuccino, and 11% for a flat white. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1d3f6ed2-e2ce-4c3b-8d6b-3e5280c9af64/POST+2024-12-05+Digital+Condom.png The Drop - Trend Taster: digital condom edition - What is a "digital condom"? In an age of smartphones, non-consensual content sharing has become a serious issue. BILLY BOY and Innocean Berlin have introduced the CAMDOM app, a digital condom that blocks cameras and mics to protect against this threat. It's a simple yet effective solution for a growing problem. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7259e666-b5f0-438b-a973-d8ab2c3ce80d/POST+2024-12-06+GenZ+holiday+gifts.png The Drop - Trend Taster: digital condom edition - Gen Z buys holiday gifts via social media Gen Z is leading the way in social commerce, with 42% planning to buy holiday gifts directly from social media platforms this year. Instagram and Facebook are the top platforms for these purchases, with 57% of respondents saying they would buy holiday gifts via Instagram. https://www.23insights.co.uk/drop/60-second-explainer-brain-rot monthly 0.5 2025-01-23 https://www.23insights.co.uk/drop/trend-taster-022 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/72b73133-574d-4867-9172-96576d4f50a6/POST+2024-11-25+secondhand+categories.png The Drop - Trend Taster: "in-the-know" edition - US shoppers favourite secondhand categories Secondhand shopping is gaining momentum, with 46% of U.S. adults making a secondhand purchase and 26% selling in the last three months. Clothing leads the resale market, with 67% of shoppers opting for secondhand apparel, though frustrations with the returns process are common. Sellers tend to be more engaged in the secondhand economy than buyers, signalling a growing trend of sustainable consumer habits https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ea56799e-aab5-4e9e-aff6-25932225deff/POST+2024-11-26+in-the-know+styles+.png The Drop - Trend Taster: "in-the-know" edition - The rise of "in-the-know" styles A shift in luxury fashion trends is emerging, moving away from quiet luxury towards more recognizable, branded pieces. High-end jewellery from Cartier, Van Cleef & Arpels, and Tiffany is seeing significant sales growth, with iconic designs like the Cartier Love bracelet and Tiffany Bone Cuff in high demand. Simultaneously, "in-the-know" styles from brands like The Row and Alaïa are gaining popularity among fashion insiders. Western-inspired looks, classic Americana, and '90s corporate aesthetics are on the rise, while traditional streetwear brands are experiencing a decline. This trend indicates a preference for identifiable luxury and nostalgia-driven fashion over subtle, logoless pieces. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/6f50e8d7-0dd2-41c0-ad5e-790d5eaa4504/POST+2024-11-27+social+media+travel+destinations.png The Drop - Trend Taster: "in-the-know" edition - How is social media shaping our holiday habits? New research from Opodo reveals intriguing trends among British travellers, indicating a more discerning approach to social media's influence on their travel habits. While 37% of global respondents are swayed by social media to explore new destinations, only 14% of Britons feel the same, with British men being more influenced than women. Interestingly, memory preservation drives holiday posts for many, especially Gen Z, but only 34% of UK travellers share for keepsakes, with 30% opting to stay offline during their trips. The findings suggest a nuanced relationship between social media and travel, with many UK travellers choosing authenticity and a desire to "unplug" while on holiday. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b7b08983-f0c3-480e-b572-afb7e788d716/POST+2024-11-28+China+pet+market.png The Drop - Trend Taster: "in-the-know" edition - China’s booming pet market In China, pet ownership is evolving into a significant lifestyle trend, with consumers increasingly splurging on premium products for their furry friends. The pet economy reached nearly $83 billion in 2023 and is projected to grow to $161 billion by 2028, driven largely by younger consumers who view pets as family members. This shift is prompting luxury brands like Gucci and Hermès to enter the market with upscale pet items, while pet-related content flourishes on social media. As health and wellness become priorities, there’s a rising demand for eco-friendly and organic pet products, making it clear that treating pets well is not just practical—it's a status symbol. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/deb4fb3d-2cdf-4910-b63b-2dade07bf0bf/POST+2024-11-29+Gen+Z+business+travel.png The Drop - Trend Taster: "in-the-know" edition - Gen Z reimagines business travel Gen Z is dreaming big when it comes to business travel! A new study by TravelPerk reveals that 62% of Gen Z business travellers prefer air travel. Among them, 29% value built-in seat TV screens and biometric tickets using fingerprint, voice, or facial recognition. Road travel is the second most popular choice, favoured by 59% of Gen Z workers. In cars, advanced technology is important, with 20% desiring mood lighting and 17% seeking biometric access. https://www.23insights.co.uk/drop/trend-taster-021 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/95e14c71-964c-4e95-8fdf-617a8d48e5a8/POST+2024-11-18+espresso+prices.png The Drop - Trend Taster: espresso panic edition - Italy's soaring espresso prices Italians are facing rising coffee prices as global coffee bean costs surge, sparking concern over the future of their beloved espresso. Traditionally among the cheapest in Europe, consumer group Assoutenti noted that Italy’s espresso prices have risen about 15% since 2021. As supply chain disruptions and climate change impact global markets, baristas face the challenge of balancing higher costs without alienating loyal customers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b079cdc9-c04e-4564-9862-097ce37483ab/POST+2024-11-19+Ultra-efficient+aircrafts.png The Drop - Trend Taster: espresso panic edition - Ultra-efficient aircrafts EasyJet has taken a groundbreaking step by partnering with US start-up JetZero, becoming the first European airline to support the development of a blended-wing aircraft designed for hydrogen technology. This innovative aircraft aims to reduce fuel consumption and greenhouse gas emissions by up to 50% compared to traditional designs, with an expected service entry by 2030. This move aligns with EasyJet’s commitment to achieving net-zero emissions and reflects strong public support for sustainable aviation, with 71% of Britons favouring zero-emission technologies. As travel habits shift towards more eco-friendly options, the airline is also advancing its Net Zero Roadmap, which includes fleet renewal and the use of Sustainable Aviation Fuels (SAF). https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/164cae8f-c19f-4f28-9ddf-c88d0fe00610/POST+2024-11-20+Private+Jet+itineraries.png The Drop - Trend Taster: espresso panic edition - Four Seasons' Private Jet itineraries Four Seasons is offering two luxurious around-the-world journeys in 2026. The "Grand Horizons" itinerary is a 24-day journey spanning nine destinations across North America, Asia, and Europe. Priced at US$229,000 per person, this trip includes highlights like a two-night luxury cruise through Ha Long Bay. The "World of Adventures" itinerary is a shorter 18-day journey designed for time-pressed travellers. Priced at US$199,000 per person, this trip takes guests from Singapore to Miami with stops in the Seychelles, Rwanda, Marrakech, Bogotá, and the Galápagos Islands. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ec2c24a6-21d2-41c4-8f36-f9998149039b/POST+2024-11-21+Undetectable+Era.png The Drop - Trend Taster: espresso panic edition - The ‘Undetectable Era’ of beauty The rise of "The Undetectable Era" in cosmetic procedures is stirring conversations about beauty standards and authenticity. A recent viral clip of Christina Aguilera showcases her strikingly youthful appearance, leading to speculation about the advanced, non-invasive treatments she may have undergone. With a focus on subtlety, the trend moves away from the overtly "done" look toward a more natural aesthetic. As technology in aesthetics improves, many now seek undetectable results that maintain their youthfulness without visible signs of intervention. This shift reflects broader cultural changes, challenging perceptions of beauty while raising questions about the implications of striving for a youthful façade in a society that often values appearance above all else. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/90eac2e3-503e-4813-ab7e-5ae8e7f9b188/POST+2024-11-22+Divorce+getaways.png The Drop - Trend Taster: espresso panic edition - The rise of divorce getaways Divorce getaways are becoming more popular as people seek positive ways to celebrate new beginnings. Google search data shows a 70% rise in searches for “divorce parties” worldwide over the past two years, while Etsy reports a 266% increase in searches for “divorce party items”. Destinations like Florida, Barbados, and Turks and Caicos are proving particularly popular for those looking to celebrate in style. https://www.23insights.co.uk/drop/trend-taster-020 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/579f36ca-12f5-43e7-ab54-e4db860b063a/POST+2024-11-11+Heat+Resilience+tool.png The Drop - Trend Taster: sleepmaxxing edition - Google Research's new Heat Resilience tool Google Research's new Heat Resilience tool is emerging as a powerful ally in the fight against urban heat islands. Using AI to analyse satellite and aerial imagery, this innovative system helps city planners visualize and quantify the potential impact of cooling interventions like green spaces and reflective roofs. Already being piloted in 14 US cities, the tool is informing policy decisions and incentivizing heat mitigation measures. As urbanization accelerates and climate change intensifies, such data-driven approaches are becoming crucial for creating more resilient and liveable cities, following successful examples like Medellín's 'Green Corridors' project. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3ca25bca-c6df-4fed-8430-165dff740b3e/POST+2024-11-12+Circular+is+the+new+linear.png The Drop - Trend Taster: sleepmaxxing edition - Circular is the new linear A new study by Innofact for Miele shows consumers are increasingly demanding circularity in their appliances. 70% see it as crucial for the future, and 60% want to repair their devices themselves. Brands must focus on designing durable, repairable products and offering after-care services to meet this growing demand. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/697a6926-53c1-4ea6-9dc0-7770cf559310/POST+2024-11-13+Spotify+Bedroom.png The Drop - Trend Taster: sleepmaxxing edition - What is Spotify bedroom? The 'Spotify bedroom' trend on TikTok is gaining traction, offering users a unique way to visualize their music tastes through interior design. Using the madeonverse website, participants can generate a virtual bedroom based on their Spotify or Apple Music listening habits. These personalized spaces feature décor, colours, and artifacts reflecting users' favourite artists and genres, from pop princesses to metal thrashers. The trend has gone viral, with millions of views on TikTok as users share their music-inspired room designs, highlighting the growing intersection of digital music consumption and visual self-expression. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/de8705a6-2ebf-4b64-ac1e-1dbe3817ce73/POST+2024-11-14+fur-fluencers.png The Drop - Trend Taster: sleepmaxxing edition - Target's "Cuddle Collab" Target's latest marketing strategy reveals a growing trend in retail: leveraging pet influencers and creator culture to connect with consumers. The retailer's "Cuddle Collab" collection, developed in partnership with six social media "fur-fluencers," caters to the 70% of Target shoppers who own pets. This move reflects a shift in how brands approach collaborations, moving beyond traditional fashion designers to tap into the booming pet market. Alongside the product launch, Target is embracing reality TV-style content and interactive social media campaigns, signalling a broader trend of retailers creating entertaining, multi-platform content to engage smartphone-savvy consumers. This approach highlights the increasing importance of pets in consumer lifestyles and the power of influencer marketing in the retail sector. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e928453a-fced-458c-bfdd-0a13eb59f4b8/POST+2024-11-15+sleepmaxxing.png The Drop - Trend Taster: sleepmaxxing edition - What is "sleepmaxxing"? The pursuit of perfect sleep has become a cultural obsession, with "sleepmaxxers" experimenting with various gadgets and techniques to optimize their rest. From mouth tapes and nostril expanders to high-tech mattresses and sleep trackers, the sleep industry is booming. While experts acknowledge the importance of good sleep habits, they caution against becoming overly fixated on achieving ideal sleep metrics. This trend reflects a broader shift in attitudes towards sleep, with younger generations especially embracing the importance of quality rest. However, the rise of "orthosomnia" - anxiety about sleep performance - highlights the potential downsides of this sleep optimization craze. https://www.23insights.co.uk/drop/trend-taster-019 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8de2f069-8a01-4eab-837f-5e954dcf2dc9/POST+2024-11-04+jello+home+decor.png The Drop - Trend Taster: Jell-O furniture edition - Are you ready for this jelly? Attention '90s kids: Jell-O is bringing back the jiggly fun with its new Jelly Collection, a line of inflatable furniture inspired by iconic Jell-O moulds. This playful and bold furniture comes in four colours—red, yellow, green, and orange—each representing a classic Jell-O flavour. Perfect for adding a touch of whimsy to your home or dorm, these chairs are available on Amazon for a limited time at $30. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/369a8770-7458-48c6-aa44-943b9ba7f1b8/POST+2024-11-05+Snapchat+shopping.png The Drop - Trend Taster: Jell-O furniture edition - Gen Z Snapchat shoppers A new EMARKETER reveals a significant shift in consumer behaviour, with creator-driven shopping on the rise across all social platforms. Gen Z leads this trend, with 82% reporting purchases influenced by creators. Surprisingly, Snapchat outperforms TikTok and Instagram in driving creator-inspired sales: 86% of social shoppers saying Snapchat content led them to make a purchase. This emerging pattern highlights the growing impact of influencer marketing, particularly on younger demographics. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8e88495d-ed85-4305-9a9a-46fb3213f37e/POST+2024-11-06+AI+tarot+readings.png The Drop - Trend Taster: Jell-O furniture edition - AI tarot readings AI tarot readings are emerging as a popular trend on social media, with users turning to virtual fortune tellers and tarot chatbots for insights into love, finances, and self-improvement. Platforms like TikTok are flooded with AI-generated mystics offering "life-changing" predictions, reflecting the rise of nu-spiritual practices in the digital space. While this tech-driven spirituality offers convenience and creativity, users should stay mindful of potential biases and scams. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a1d795f1-3b87-45fd-9c0b-30512c9bd855/POST+2024-11-07+honeycomb+bricks.png The Drop - Trend Taster: Jell-O furniture edition - Honeycomb bricks to cool homes Brikoole, a new passive cooling system that integrates directly into building walls, offers an energy-efficient alternative to air conditioning. Inspired by termite mounds and traditional windcatchers, it cools air through ventilation holes, a honeycomb mesh, and a water system, reducing indoor temperatures by up to 6°C. With climate concerns on the rise, innovations like this, designed by two Malaysian students, could play a crucial role in reducing energy use and carbon emissions. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/520c7224-aeca-4e0c-9ae6-85998a803c86/POST+2024-11-08+911+calls.png The Drop - Trend Taster: Jell-O furniture edition - Revolutionizing emergency call tech Prepared, an AI-powered platform, is revolutionizing emergency calls by providing dispatchers with real-time GPS locations, text and image support, and even video calls. With over 5,500 emergency call centres in the U.S., many still rely on outdated landline technology and struggle to locate callers, this technology aims to reduce response times and save lives. The company has raised $27 million in a Series B round led by Andreessen Horowitz. The company plans to use the funding from their Series B round to further develop their technology and expand their reach. https://www.23insights.co.uk/drop/trend-taster-018 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/ef61f8e8-3b0e-4259-afb3-a91afee1c371/POST+2024-10-28+Airbnb+co-hosting.png The Drop - Trend Taster: wedding guest edition - Airbnb co-hosting Airbnb CEO Brian Chesky announced plans to expand beyond short-term rentals, introducing new products and services like co-hosting, guest services, and a relaunch of Airbnb's "experiences." The company aims to grow revenue by offering more diverse options, with co-hosting launching this fall and the return of "experiences" next year. These moves come as Airbnb looks to diversify its offerings following a weaker Q2 performance. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e7a243e4-71b7-46a5-a369-8eecd50f540b/POST+2024-10-29+Airbnb+By+Rotation.png The Drop - Trend Taster: wedding guest edition - Airbnb By Rotation Attending weddings abroad can be expensive, but Airbnb and By Rotation are making it easier. Their new collaboration offers guests free outfit rentals with accommodation in popular wedding destinations like Spain, Italy, and France. With 53% of UK wedding guests feeling the financial strain, this partnership aims to ease the burden by providing stylish, sustainable options for less. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c0daa56f-d0c6-4108-bb90-b656f038aa77/POST+2024-10-30+Air+Conditioning.png The Drop - Trend Taster: wedding guest edition - Air conditioning greenhouse gas emissions Air conditioning is becoming increasingly vital as global temperatures rise, with studies showing it helps reduce heat-related deaths. As incomes grow, especially in hotter regions, the demand for AC is expected to soar, with the number of units potentially tripling by 2050. However, this growth raises concerns about energy demand and environmental impact. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8d8d8a63-8af8-494d-928d-bc567f5dcd38/POST+2024-10-31+AirPod+hearing+aids.png The Drop - Trend Taster: wedding guest edition - AirPods Pro hearing aids Apple's latest AirPods Pro 2 are making waves for more than just their audio quality. A software update, pending FDA approval, will transform them into a hearing aid. This could revolutionize accessibility and affordability for those with mild to moderate hearing loss. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e7b97c17-1f0a-4443-b126-3a91b5a9a7f8/POST+2024-11-01+Amazon+private+label.png The Drop - Trend Taster: wedding guest edition - Amazon's private label food line Amazon has launched 'Amazon Saver', a new budget-friendly, private label food line in the US, offering grocery essentials priced mostly under $5. This move, coupled with expanded Prime member savings on over 3,000 products, reflects the e-commerce giant's push into the grocery sector and response to consumer demand for value amid inflation. The trend highlights major retailers' increasing focus on affordable private label offerings and the growing importance of price competitiveness in the grocery market. Success will hinge on maintaining quality while delivering on the promise of low prices. https://www.23insights.co.uk/drop/trend-taster-017 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2c94d014-7f4e-49f0-9ee8-f28d622104a7/POST+2024-10-21Stinky+plant+cheese.png The Drop - Trend Taster: stinky cheese edition - Stinky plant-based cheese Plant-based cheese has struggled with taste and texture, but Plonts aims to change that. Founders Nathaniel Chu and Josh Moser believe microbes are the key to improving flavour, stretch, melt and cheesy stink. Using soybeans and fermentation, Plonts is working to create a better plant-based cheese. However, the market remains small, with plant-based cheese making up less than 0.5% of total cheese sales and seeing declines in 2022-2023. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cc52f3f9-4a25-4794-9e0e-c998583bf98f/POST+2024-10-22+Google+TV+Streamer.png The Drop - Trend Taster: stinky cheese edition - Google TV Streamer Google has unveiled the new Google TV Streamer, marking the end of the Chromecast line after selling over 100 million units in 11 years. This $100 device, designed to sit on your entertainment console, doubles as a smart home hub with added functionality for controlling Google Home and Matter-enabled devices. Powered by Gemini, the Google TV Streamer curates content based on your preferences and supports 4K playback. Preorders are open now, with shipping set for September 24. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1cd0c6dd-db33-4678-bf39-07ffe6f5f3fe/POST+2024-10-23+No+reboots+or+heros.png The Drop - Trend Taster: stinky cheese edition - Brits are tired of reboots and superhero films Post-pandemic, Britons' movie preferences are shifting. Comedy and thriller films are in high demand, while reboots and video game adaptations are losing favour. Superhero films, sports movies, and horror also see declining interest. Animated films, action, and romantic comedies maintain steady support. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1e1a9517-7b93-43e8-9595-a243a09205e8/POST+2024-10-24+Jet+Lag+Lighting+Design.png The Drop - Trend Taster: stinky cheese edition - Qantas jetlag lighting design Qantas is renewing its fleet with twelve Airbus A350-1000 planes, capable of non-stop flights from Australia to New York and London. To combat jet lag on these ultra-long hauls, the airline collaborated with the University of Sydney on an advanced lighting system that simulates natural light patterns, helping passengers adjust to their destination's time zone. This wellness feature is seamlessly integrated, requiring no effort from travellers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/af9a0810-ac09-4b8b-8e59-431942da54cf/POST+2024-10-25+Digital+nomad+visas.png The Drop - Trend Taster: stinky cheese edition - Freelance Visa A freelance visa allows individuals to work independently in a foreign country and often provides location flexibility and a path to citizenship, such as Germany's program, which grants permanent residency after five years. Interest in freelance visas is growing, with Dubai seeing a 493% increase in searches over the past five years. This trend is part of the broader rise in digital nomad visas, which have seen a 4,400% increase in searches, and 50 countries now offer such programs compared to just three in 2020. https://www.23insights.co.uk/drop/trend-taster-016 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/336774e8-85ad-4831-8c4c-38a1b2a8961a/POST+2024-10-14+Muji+water+refill.png The Drop - Trend Taster: AI chores edition - Selfridges x Snapchat experiential shoppers Selfridges, the iconic British department store, has partnered with social media platform Snapchat to introduce an augmented reality (AR) locker room experience at its flagship Oxford Street location in London. This innovative installation represents a growing trend in retail where brands are leveraging technology to create immersive, interactive shopping experiences. The AR locker room allows visitors to virtually try on exclusive merchandise, interact with digital content, and share their experiences on social media. This blend of physical and digital retail environments, often referred to as "phygital" experiences, is becoming increasingly popular as retailers seek to attract and engage consumers, particularly younger demographics https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0f7885c5-f6be-4531-b6d2-f70c19c7d3f2/POST+2024-10-15+Womens+Sport+Growth.png The Drop - Trend Taster: AI chores edition - Women’s Sports Growing Fanbase Women's sports are having a major moment. With rising stars like Caitlin Clark and a growing Gen Z fanbase, it's clear this isn't just a trend. Women's sports fans are passionate, active, and eager for more. Unlike passive male fans, many women discovered sports as athletes themselves. This shift presents a huge opportunity for brands to connect with a dedicated audience. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/34695dfe-097c-4449-9abb-20f7a3431233/POST+2024-10-16+Shopping+feel.png The Drop - Trend Taster: AI chores edition - Tech-powered shopping Tech-powered shopping is on the rise, with social commerce, AR try-ons, and AI-driven recommendations leading the way. Yet, the latest EY Future Consumer Index shows that 57% of consumers in 30 countries still prefer to see, touch, and feel products before buying, while 32% value the personal service of in-store shopping. The key is balance: embrace technology, but keep human interaction at the heart of the experience. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a83ff63f-c04a-44bc-b501-38725b0c9194/POST+2024-10-17+Emails+on+the+Menu.png The Drop - Trend Taster: AI chores edition - Emails On The Menu According to a study by SevenRooms, email is the preferred channel for receiving restaurant offers, favoured by 38% of millennials, 37% of Gen Z, and 44% of Baby Boomers. While 41% of Gen Z prefer texts, food service operators are focusing on automating both email and text communications. Automated emails can help keep guests engaged, with targeted emails driving higher open rates and revenue. Consumers are most interested in receiving full menus, specials, and dietary options in these communications. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/59ffca10-5135-4036-95e9-519ba7e364fa/POST+2024-10-18+AI+chores.png The Drop - Trend Taster: AI chores edition - AI chores Since ChatGPT's launch nearly two years ago, the demand for outsourcing daily tasks to AI has skyrocketed. A recent Dentsu study shows that 49% of global consumers want an AI clone to handle shopping, admin, and communication by 2035, with this figure rising to 62% in APAC. McKinsey's research also highlights that Gen Z leads in AI adoption, using it for everything from home décor tips to travel planning. https://www.23insights.co.uk/drop/trend-taster-015 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/47b06ae4-e0a4-4ae6-9324-a241abc1b5c4/POST+2024-10-07+Drought-resistant+beer.png The Drop - Trend Taster: chicken wine edition - Drought-resistant beer Carlsberg has partnered with Brooklyn Brewery to create the world’s first lager brewed entirely with fonio, an ancient West African grain known for its resilience in arid conditions. This innovative brew, part of Brooklyn Brewery’s 'Brewing for Impact' campaign, showcases the potential for sustainable brewing in a changing climate. Although available only as a limited edition in Copenhagen, Carlsberg Fonio Lager highlights new possibilities for the future of beer. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/288b916c-dc0c-4bc1-8cb1-fccc98cbf1ed/POST+2024-10-08+India+2wheelers.png The Drop - Trend Taster: chicken wine edition - India 2-wheelers Ola Electric, India’s largest electric two-wheeler maker, saw its stock surge by 20% on its public debut, making it the biggest Indian listing in two years. Shares jumped to ₹91.20 after opening at ₹76, giving the company a market cap of $4.8 billion. Despite reporting losses, Ola Electric has a 46% market share in India's electric two-wheeler sector and plans to expand its manufacturing capacity by 2026. The Indian electric vehicle market is expected to grow, with varying forecasts on market share penetration by 2028. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e9501dd5-0680-4fe5-9782-0aa3872696be/POST+2024-10-09+Aldi%27s+viral+%E2%80%98chicken+wine%E2%80%99.png The Drop - Trend Taster: chicken wine edition - Aldi's viral ‘chicken wine’ Aldi has launched its own version of the viral "Chicken Wine" that's popular on TikTok, especially among Gen Z. The wine, originally known as La Vieille Ferme Rosé, has gained attention for its chicken-themed branding. Aldi's new Bordeaux Merlot, priced at £5.99, features similar branding and flavours of red cherries, plums, and blackcurrant. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b0b2d079-9d44-431c-b796-542fccaccabd/POST+2024-10-10+Relationship+breakdown+cover.png The Drop - Trend Taster: chicken wine edition - Relationship Breakdown Cover Renault UK is offering a unique 'Relationship Breakdown Cover' with its new electric Scenic SUV, promising a full refund to cash buyers if they divorce or dissolve a civil partnership after purchase. Their research revealed that navigation errors and driving habits are the leading causes of in-car tension between couples. Women were more frustrated by wrong turns, while men were more concerned with their partner's driving abilities. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/985a42de-a9d3-4537-80f4-4df768a154f9/POST+2024-10-11+Pet+Memorials.png The Drop - Trend Taster: chicken wine edition - Memorial rituals for pets Memorial rituals for pets are on the rise, with 33% of funeral homes now offering pet services. Financial pressures are leading younger generations to prioritize pet parenthood, with 67% of Americans aged 18-26 choosing pets over children. As US birth rates hit historic lows in 2023, Gen Y leads in pet ownership, highlighting the growing importance of pets in family life. https://www.23insights.co.uk/drop/trend-taster-014 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/aff3fbe0-969c-4704-b299-ec301886c50c/POST+2024%E2%80%9409-30+Gen+Z+email+fatigue.png The Drop - Trend Taster: pink matcha edition - Gen Z email fatigue Gen Z is reshaping workplace communication by bringing a more casual, authentic tone to emails, often including memes, emojis, and slang. This generation, accustomed to real-time messaging, finds traditional email formats too formal and time-consuming. 36% of Gen Z workers have over 1,000 unread emails in their inbox. As a result, some companies are embracing this relaxed style, reflecting a broader shift toward more informal workplace culture. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8eb28da8-dee1-4e86-b91d-4eef220a1b43/POST+2024-10-01+Muji+water+refill.png The Drop - Trend Taster: pink matcha edition - Muji water bottles Muji offers free water refills to anyone with a water bottle, not just customers who purchased their bottles. This policy, in place since 2020 when the store first installed refill stations, aims to reduce plastic waste and promote hydration. Although many shoppers are unaware of this, Muji recently reminded the public through their TikTok account, especially in light of the current heat wave in Japan. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/de2740e6-f54b-4730-a916-8ab61131a7c2/POST+2024-10-02+Pink+Matcha.png The Drop - Trend Taster: pink matcha edition - Pink matcha Pink matcha is a variation of matcha made from fruit and vegetable powders like rose petals, beet powder, or dragon fruit, giving it a unique pink colour and a flowery or earthy taste. Unlike traditional green matcha, it is caffeine-free but still rich in antioxidants. Part of the growing trend of colourful matcha, pink matcha joins other variations like red, blue, and orange matcha, as people seek alternatives to the classic green version. Matcha has become increasingly popular on social media, with the #matcha hashtag reaching over 7.6 million posts on Instagram. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/cab6f368-dab3-4bc3-a11d-87fefa2aa30d/POST+2024-10-03+Nespresso+Honey.png The Drop - Trend Taster: pink matcha edition - Nespresso Honey Nespresso is branching out beyond coffee with the launch of honey and honey syrup. Made by bees that pollinate coffee plants, this move aligns with the brand's sustainability goals and taps into the growing trend of honey as a coffee sweetener. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/72c05930-d20d-42af-bfaf-14c997ca6ba7/POST+2024-10-04+Guinness+Popularity.png The Drop - Trend Taster: pink matcha edition - Guinness popularity Guinness is seeing a surge in popularity among young adults in the UK, with social conversations about Guinness increasing by 12.18% over the past year. This trend, especially strong among 18-24 year olds, is driven by a shift towards lower alcohol options, perceived health benefits, and the brand's cultural appeal, boosted by social media. While Guinness is gaining ground, lager still leads the UK beer market. https://www.23insights.co.uk/drop/trend-taster-013 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f8ad30f1-6569-426a-a306-2d447c5322c3/POST+2024%E2%80%9409-23+Gen+Z+Beauty+Anxiety.png The Drop - Trend Taster: coffee badging edition - Gen Z Beauty Anxiety A recent Morning Consult survey indicates that 15% of US Gen Z adults have undergone cosmetic surgery, with similar percentages receiving Botox and fillers. 55% of Gen Z adults report feeling pressured by social media influencers to pursue cosmetic treatments. This generation also shows a higher level of criticism towards the beauty industry, with 48% believing it has negatively impacted society. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/742d5bef-84fd-475d-a25d-4e9d05d51a4e/POST+2024-09-24+Greenhushing.png The Drop - Trend Taster: coffee badging edition - What is "greenhushing"? The Transparency Index from Connected Impact and Ringer Science shows a decline in greenwashing, with only 2% of US companies over-promoting their ESG progress. Instead, 58% are engaging in greenhushing by under-promoting their efforts. Bucking this trend, Google disclosed a 48% increase in greenhouse gas emissions from 2019 to 2023, primarily due to the higher energy demands of data centres driven by AI growth https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fe5c91ae-b252-4cf9-99d6-8e0220af038b/POST+2024%E2%80%9409-25+Non-traditional+wedding+rings.png The Drop - Trend Taster: coffee badging edition - Non-traditional wedding rings Moss agate rings, known for their unique greenish-to-bluish colour and mossy patterns, are gaining popularity as wedding rings, with searches increasing by 43% over the past two years. These rings often feature intricate designs like leafy vines or kite cuts and come in various metals, including 14K yellow gold and 14K black gold, priced between $1,299 and $1,499. They appeal to modern brides looking for a distinctive and beautiful alternative to traditional diamond rings. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/22dd3d53-5ef6-47ea-87b0-24371951df21/POST+2024-09-26+Hermes+Price+Increase.png The Drop - Trend Taster: coffee badging edition - Hermès Pricing Trend The Hermès Birkin: a luxury icon or a victim of its own success? Its legendary status, fuelled by scarcity, has driven prices to astronomical heights. But as other luxury brands follow suit, is the Birkin's pricing power starting to wane? PurseBop data reveals steady price increases over the past five years, but the story is more complex than it seems. Is Hermès simply responding to rising costs, or is something else at play? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/99f72f6a-4815-4420-989c-dfa2929886cb/POST+2024-09-27+Coffee+Badging.png The Drop - Trend Taster: coffee badging edition - What is ‘coffee badging’? "Coffee badging" is generating discussion on TikTok. This workplace practice involves employees briefly visiting the office for a coffee before working remotely for the rest of the day. The trend reflects ongoing debates about workplace flexibility and changing attitudes towards traditional office structures. It raises questions about the balance between in-person collaboration and individual autonomy in modern work environments. https://www.23insights.co.uk/drop/trend-taster-012 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/12834798-08c7-454e-9301-168148aa466c/POST+2024-09-16+Hotel+loyalty+programme.png The Drop - Trend Taster: luxury shame edition - Are loyalty programmes valued? A comparison of luxury travellers across regions reveals that star rankings are consistently important. However, travellers from China and the United Arab Emirates tend to place higher value on brands and loyalty programmes compared to those from other regions. This trend may be influenced by the local luxury accommodation landscape, particularly in China where branded hotels with loyalty schemes dominate the market. The continued development of China's domestic hotel supply, with an increasing prevalence of chain establishments, could potentially reinforce the significance of branding and loyalty in this market. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d2e989d3-4b3e-4868-9b08-79e5de96df50/POST+2024%E2%80%9409-17+Declining+celeb+influence.png The Drop - Trend Taster: luxury shame edition - Declining celeb influence The latest EY Future Consumer Index reveals that influencers have a particularly strong impact on younger consumers, with 66% of Millennials and Gen Z following them, compared to 27% of older generations. The study found that only 25% of consumers follow individuals solely for their fame, 49% consider influencer content valuable, and 42% find it relatable. This is leading to 74% of consumers trusting influencers' product recommendations. This trend highlights the need for brands to adapt their marketing strategies to remain relevant to future consumers, while also indicating a decline in traditional celebrity influence due to their less relatable lifestyles, especially during challenging economic times. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/accc1444-e403-4c7c-8018-d2348fff8eb4/POST+2024-09-18+Luxury+Shame.png The Drop - Trend Taster: luxury shame edition - Luxury shame The global luxury market remained stable amid geopolitical and economic challenges in 2023, surpassing €1.5 trillion. Although the first quarter of 2024 saw a slowdown in most regions due to macroeconomic pressures, Japan's market thrived thanks to a tourism boom. Meanwhile, China's market faces challenges from the revival of outbound tourism and weakening local demand, as wealthy shoppers are spending more abroad. This economic uncertainty has made middle-class shoppers more cautious, resulting in "luxury shame" as a shift away from ostentatious items. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/f5871fe3-d386-4110-bc97-84f0c0fd4570/POST+2024%E2%80%9409-19+Champagne+sales+drop.png The Drop - Trend Taster: luxury shame edition - Champagne sales drop LVMH, the parent company of brands like Dior and Tiffany & Co., reported a 15% decline in champagne sales in the first half of the year compared to the previous year. Executives attribute this to a lack of celebratory sentiment due to global geopolitical and economic issues. Despite the decline, champagne volumes remain above pre-pandemic levels. Still and sparkling wine sales rose by 16% in the first half of the year, but total revenue from Champagne and wines dropped by 12%. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/baaa3b50-1ed9-4fc4-bea2-b2728812eb07/POST+2024-09-20+Luxury+hospitality+market.png The Drop - Trend Taster: luxury shame edition - Luxury hospitality market The luxury tourism market is expanding rapidly, driven not only by high-net-worth individuals but also by a growing segment of 'aspiring luxury' travellers with more modest wealth, who are increasingly willing to allocate a larger portion of their income to upscale travel experiences. https://www.23insights.co.uk/drop/trend-taster-011 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2cf549eb-96c3-4945-9835-ec669b15d9fa/POST+2024%E2%80%9409-09+Fake+Sign+Language.png The Drop - Trend Taster: fake sign language edition - Fake sign language Signature, a charity for deaf communication and language qualifications, has launched a TikTok campaign to address the issue of fake sign language. While 75% of Gen Z trust TikTok for learning, including British Sign Language, the platform's #deaftok content is increasingly filled with inaccurate representations. Signature reports that 89% of people fluent in sign language have encountered fake sign in social media. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2b09685e-3192-428b-8153-3622085c96d0/POST+2024-09-10+Date+Like+Goblins.png The Drop - Trend Taster: fake sign language edition - Date Like Goblins Online dating is often challenging, especially for gamers who are frequently neurodivergent or introverted. Launching this fall, Date Like Goblins, named after the term “Goblin Mode” which means being unapologetically yourself, aims to make dating more casual and enjoyable for the gaming community. It allows users to connect via voice chat while playing video games, offering a comfortable environment for introverted or neurodivergent individuals, including those on the autism spectrum. Currently, interactions occur through Discord, with potential plans for in-app voice capability. What distinguishes Date Like Goblins from other gamer-focused dating platforms is its three modes: Normal (with profile photos), Goblin (no photos), and Halfling (photos revealed only upon mutual interest). https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c5c69224-b5f3-4a42-b3a7-76511847bb69/POST+2024-09-11+Mattel+colour-blind+games.png The Drop - Trend Taster: fake sign language edition - Colour-blind accessible games Mattel is expanding accessibility in its card games, particularly for colour-blind players. The company plans to make 80% of its global games portfolio colour-blind accessible by the end of this year, increasing to 90% by 2025. For Uno, this involves adding shape symbols to cards alongside colours and numbers, allowing players to identify colours without relying on visual perception alone. The move addresses the needs of approximately 300 million people worldwide who experience colour blindness, as analogue games work to catch up with the accessibility standards already mandated for video games. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0252401e-6f49-46fb-9317-fee049b71c49/POST+2024%E2%80%9409-12+Lime+Rider.png The Drop - Trend Taster: fake sign language edition - Next-gen e-bikes Around 70% of Lime riders are men with an average age of 33. To attract more women and older adults, they are piloting two new vehicles, the LimeGlider and a next-gen e-bike. Lime is testing these new designs in Atlanta, Zurich, Seattle, and Zurich. The LimeGlider, with the performance of an e-bike and the feel of a moped, and the next-gen e-bike aim to provide a more inclusive and comfortable riding experience. Both vehicles feature lower step-through frames, smaller wheels and large front baskets designed for grocery bags, making them more accessible and practical. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/7be74a53-f983-4037-a16b-2e14b7ef9ccc/POST+2024%E2%80%9409-13+Anti-detect+browser.png The Drop - Trend Taster: fake sign language edition - Anti-detect browsers GoLogin Browser, an anti-detect browser, allows users to mask their device identity to manage multiple online profiles, each with a unique digital fingerprint to appear authentic on websites. This is particularly useful for managing multiple social media accounts from a single device without being blocked. GoLogin is popular among e-commerce managers, affiliate marketers, social media agencies, journalists, and those seeking anonymous browsing. Founded in 2019, it has over 350K users. The rising trend of anti-detect browsers, which combine various privacy methods, has seen a 150% increase in search volume over the past two years. https://www.23insights.co.uk/drop/trend-taster-010 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e317880f-215b-4cfe-b4c8-71cef8f2cf11/POST+2024-09-02+Generational+travellers.png The Drop - Trend Taster: menopause mode edition - Generational travellers The 2024 State of Tourism and Hospitality report by McKinsey indicates that Millennials are travelling more frequently than other generations. The report also reveals differences in travel patterns across age groups. Gen Z travellers tend to have a nearly equal split between international and domestic trips. In contrast, Boomers are twice as likely to choose domestic destinations over international ones. These findings highlight the varying travel preferences amongst different generational cohorts. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/72660733-9af4-418e-a1c8-f675c2fb4d51/POST+2024%E2%80%9409-03+Menopause+Mode.png The Drop - Trend Taster: menopause mode edition - Menopause Mode LG is beta testing a new technology called "Menopause Mode," designed to help women experiencing menopausal hot flushes. This system, developed in collaboration with agency AlmapBBDO, uses AI to connect a smartwatch app with an LG air conditioning unit. It monitors vital signs to detect hot flushes during the night, promptly activating the air conditioner to cool the room within 10 minutes before returning to the original temperature. This innovation addresses a significant issue in Brazil, where about 29 million women are in menopausal transition, with a third experiencing moderate to extreme hot flashes. The project aims to improve quality of life for these women while also tackling the societal taboo surrounding menopause, as indicated by recent studies. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2c9a0b6a-043c-4592-b5e6-91ce0909b2e3/POST+2024%E2%80%9409-04+Middle-aged+women+advertising.png The Drop - Trend Taster: menopause mode edition - Middle-aged women in advertising A recent study by The Kite Factory and Southpaw reveals that nearly 45% of women aged 45-54 feel misrepresented in advertising, with the percentage slightly higher for those without children or with adult children not living at home. The research highlights the need to move beyond the "busy mum" stereotype, as women in this age group without children feel less connected to brand communications and are less likely to find advertising helpful in making purchase decisions. The study emphasizes the importance of identifying women based on mindset, noting that those without children tend to focus more on creative expression in careers and hobbies, and show interest in traditionally male-oriented or youth-targeted areas such as driving, cars, computers, and personal finance. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/820d5806-d530-42d3-b221-4610055a74f7/POST+2024-09-05+Socialising+hobby.png The Drop - Trend Taster: menopause mode edition - Socialising as a hobby A Statista Consumer Insights survey reveals significant variations across countries in considering socialising a primary hobby. Germans and Spaniards are most likely to view spending time with others as a main pastime, whilst respondents in the United States and urban India are less inclined to do so. In the US, where only about 1 in 4 respondents prioritise socialising as a hobby, activities such as cooking, reading, pet care, video gaming, and outdoor pursuits are more popular. The survey also noted a slight gender difference in the US, with women marginally more likely than men to consider socialising a hobby. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0fa1c17a-9aa2-4a09-aef2-0b98bfe71fa4/POST+2024-09-06+Foldable+iPhone.png The Drop - Trend Taster: menopause mode edition - Foldable iPhone According to a report from The Information, Apple is reportedly developing a foldable iPhone that could potentially be released in 2026. The device is said to feature a horizontal folding mechanism, similar to the clamshell design of the Samsung Galaxy Z Flip. Apple's engineers are reportedly focusing on addressing common issues with foldable devices, such as reducing the visibility of the crease when unfolded and creating a thinner overall profile for the phone. https://www.23insights.co.uk/drop/trend-taster-009 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/816996f1-84de-41f5-848f-9dbf80a63552/POST+2024-08-26+Jelly+Hunger.png The Drop - Trend Taster: destination dupe edition - Can a jelly drink stop hunger pangs? A new Japanese product called In Tansan offers an alternative approach to appetite suppression. This canned beverage, available in lemon and dry grapefruit flavours, transforms into a jelly-like substance when it interacts with stomach acids. The resulting gel creates a sensation of fullness that lasts for 2-3 hours, potentially helping to curb hunger. The 190-milliliter cans are similar in size to standard canned coffees, and the drinks are low in calories, with the grapefruit version containing zero calories and the lemon flavour only 18 calories due to natural sweeteners. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e74c39b1-d147-481e-a231-90ec7589f7c6/POST+2024-08-27+Gen+Z+Fandom+.png The Drop - Trend Taster: destination dupe edition - Gen Z Fandom Fan culture has evolved to become a significant force in shaping contemporary popular culture. Modern fans are increasingly aware of the value their engagement brings to the entities they support, whether these are individuals, products, or franchises. In response, the objects of fandom have become more receptive to fan input throughout various stages of development and distribution. This symbiotic relationship has led to a notable shift in the cultural landscape, with fan participation now playing a pivotal role in influencing emerging trends and content creation. Interestingly, a small but significant portion of Generation Z, approximately 8%, identify as professional fans who monetize their fandom-related activities, further illustrating the growing impact and potential career opportunities within fan culture. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/67cf6473-3680-4933-b6d3-652122f9df04/POST+2024-08-27+Olympic+Esport+Games.png The Drop - Trend Taster: destination dupe edition - Olympic Esports Games The International Olympic Committee has approved the creation of the Olympic Esports Games (OEG), with the inaugural event scheduled for 2025 in Saudi Arabia. This decision has sparked mixed reactions on social media, given the longstanding controversy surrounding esports in the Olympics. This announcement has also raised concerns due to Saudi Arabia's current laws against homosexuality and accusations of "sportswashing" to divert attention from human rights issues. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/68714ce5-3b7d-411c-9f0b-5f0e9fb1c5f7/POST+2024%E2%80%9408-29+F1+female+fan+culture.png The Drop - Trend Taster: destination dupe edition - F1 female fan culture Formula 1 sponsorships have expanded beyond traditional partners, with Charlotte Tilbury's involvement marking a significant shift. Thanks to initiatives like Netflix's Drive to Survive, women now make up 40% of the global F1 audience, up from 8% in 2017. This growing interest has sparked creativity, with 19.1K Wattpad fanfics tagged 'Formula 1' and the popular Two Girls 1. Launched in 2023, the F1 Academy, led by Susie Wolff, supports 15 female drivers aged 16-25. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b24cb390-ef9d-4f0f-804c-1b3882cc9e28/POST+2024%E2%80%9408-30+Destination+Dupes.png The Drop - Trend Taster: destination dupe edition - Destination Dupes The "dupe" trend, which offers affordable alternatives to popular products, has now extended to travel on TikTok. Expedia's 2024 destinations of the year feature destination dupes—unexpected and often more affordable alternatives to well-loved locations. These dupes have seen a significant increase in searches over the past year, with global searches for the top five more than doubling year-over-year. Examples include Taipei for Seoul, Paros for Santorini, and Quebec City for Geneva. https://www.23insights.co.uk/drop/zeitgeist-zoom-granfluencers monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d89bf463-7617-4988-a51e-0c9dde96eee1/pexels-cottonbro-10049355.jpg The Drop - Zeitgeist Zoom: Granfluencers - This month’s Zeitgeist Zoom explores the granfluencers. The report covers: Grey Hair, Don't Care: Meet the Granfluencers Silver Segments: The Flavours of Senior Stardom Real Talk: The Authenticity Advantage of Age Wrinkles and Wisdom: Why Aging is the New Aspiration Old School Meets New Cool: Granfluencers and Brand Partnerships Is it sticky? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1724692579896-6VT904PDR4AHUT95CUXS/5.png The Drop - Zeitgeist Zoom: Granfluencers - 5.png https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1724692583480-925MY5TCRYJGS54U6HL4/9.png The Drop - Zeitgeist Zoom: Granfluencers - 9.png https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1724692579999-GJ0L040WDHHA6FCLUV0I/24.png The Drop - Zeitgeist Zoom: Granfluencers - 24.png https://www.23insights.co.uk/drop/trend-taster-008 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/438c5cff-b4d6-4147-8566-0e567e8841b9/POST+2024-08-19+TAKEAWAY+TASTING.png The Drop - Trend Taster: cortisol face edition - Luxury Takeaway Tastings Luxury fine dining can now be enjoyed in the comfort of your home with gourmet, multi-course “takeaway tasting” menus and a curated selection of signature dishes from high-end restaurants. Affluent consumers are looking for unique dining experiences without dress codes, leading restaurants to collaborate with delivery platforms to cater to this growing demand for premium takeout option. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2f3ba160-d2f5-46d7-a0b3-f4fe75a87739/POST+2024%E2%80%9408-20+ETSY+AI+ART.png The Drop - Trend Taster: cortisol face edition - Etsy AI Art More than 100 million Etsy items will need to be classified based on "human involvement," as the platform is addressing the influx of AI-generated products by revising its "Creativity Standards" seller policy. New labels now indicate whether a seller made, designed, sourced, or handpicked an item, marking the first direct response to AI in their policy, after backlash from traditional artists. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/568d6691-41ac-44a6-93aa-c0cb61217814/POST+2024-08-21+Overconsumption+devices.png The Drop - Trend Taster: cortisol face edition - Overconsumption devices Developing countries bear the brunt of digitalization's environmental impact while reaping fewer benefits. They produce less e-waste but often become dumping grounds for developed nations' digital refuse, lacking proper recycling infrastructure. This trend perpetuates a cycle where developing countries remain trapped in low-value waste processing, while also suffering environmental degradation from mineral extraction for digital technologies. This growing digital ecological inequality exacerbates existing global disparities, hindering sustainable development and equitable participation in the digital economy. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/badb7470-9cfd-4f63-8b45-74f6b640792d/POST+2024-08-22+Cortisol+Face.png The Drop - Trend Taster: cortisol face edition - What is "cortisol face"? TikTok is currently trending with the concept of "cortisol face," amassing over 133 million views. The term highlights the impact of cortisol, a stress hormone produced by the adrenal glands, on facial puffiness. Cortisol, released during the body's fight-or-flight response, also regulates metabolism, reduces inflammation, and controls the sleep-wake cycle. However, focusing on perceived imperfections due to social media trends can be misleading and harmful. Consulting a healthcare professional for personalized advice is recommended over self-diagnosis and treatment based on these trends. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/fa3af39f-3583-44bc-82f6-cfd43a62d025/POST+2024%E2%80%9408-23+Madrid+cooling+bus+shelters.png The Drop - Trend Taster: cortisol face edition - 'Natural Cooling' shelters Madrid is piloting new bus shelters designed to help residents cope with rising temperatures by naturally lowering the ambient air temperature by up to 9°C (16°F). These 'Natural Cooling' shelters use evaporative cooling instead of energy-intensive air conditioning, powered by solar energy and rainwater. The shelters activate only when temperatures exceed 25°C (77°F) and someone presses a button. The cooling effect offers immediate relief from the current impacts of climate change and enhances the comfort of public transport, potentially encouraging more people to switch from climate-controlled cars to buses or trains, thereby helping to reduce global warming over time. https://www.23insights.co.uk/drop/trend-taster-007 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1a054223-e531-49bf-86ce-2d63f4c4757d/POST+2024-08-16+INDIA+COFFEE+CULTURE.png The Drop - Trend Taster: digital dopamine edition - India’s coffee culture The surge in coffee consumption in India marks a shift in consumer behaviour, driving innovation and growth in the food and beverage industry. With over 52% of the population under 30, India’s coffee market is projected to reach $1.23 billion by 2032, reflecting economic growth and global influences. Coffee shops like Starbucks, Blue Tokai, and Subko are popular among young professionals for socializing and working. Gen Z and millennials are drawn to coffee's modern appeal and variety, with interest in the origins of different blends. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/422e26cf-eede-45d7-aec8-e0b5a9d0be45/POST+2024-08-15+FAKE+PIERCINGS.png The Drop - Trend Taster: digital dopamine edition - What is the deal with fake piercings? From Emma Chamberlain wearing fake eyebrow and medusa piercings at the Alexander McQueen FW24 show to Doja Cat sported studs on her acrylic nails - fake piercings disrupt traditional aesthetics, Going with a mood-based vibes rather than committing to a specific subculture, allows consumers to experiment with unconventional beauty trends like “ugly beauty.” https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e6ae029e-d8ff-4583-87a0-248a77f8eebd/POST+2024-08-14+CHINA+PINK+TAX.png The Drop - Trend Taster: digital dopamine edition - China’s Pink Tax Resisters Alliance Young Chinese are using social media communities to help each other avoid the "pink tax", a markup on products traditionally marketed towards women, On Douban, more than 26,000 members of the “Pink Tax Resisters Alliance” exchange strategies, compare prices, and discuss gender issues, especially during major shopping festivals like “618” and “Double Eleven.” https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/def2c40d-8d1b-45b6-add1-fbc543c02764/POST+2024-08-13+DIGITAL+DOPAMINE.png The Drop - Trend Taster: digital dopamine edition - What are “digital dopamine trackers”? Roots is a new app to help users break the cycle of scrolling. It goes beyond traditional screen-time apps by measuring the quality of time spent on different apps with its "digital dopamine" tracker. It also offers features like app lockouts, scrolling reminders, and "Monk Mode" to prevent bypassing limits. The freemium app also provides personalized balance scores and in-app subscriptions for advanced features. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b50ce53c-4adb-4de1-ab07-022f124478ad/POST+2024-08-12+LUXURY+SHOPPER+ONLINE+PLATFORMS.png The Drop - Trend Taster: digital dopamine edition - Luxury’s niche social platforms A new Morning Consult report uncovers changes in luxury shopper demographics, spending habits, media consumption, and brand attitudes.US luxury shoppers frequent niche social media platforms more than the general population, with LinkedIn usage 22 percentage points higher. They also overindex on Yelp, as they reviews cater to an audience that dines out and visits salons frequently. WhatsApp usage is also higher, often used to communicate with family and friends while abroad. https://www.23insights.co.uk/drop/trend-taster-006 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d12b1e09-8da6-4132-bdc1-0b694bc45490/POST+2024-08-09+JAPAN+LUXURY+BOOM.png The Drop - Trend Taster: influencer menu edition - Japan’s luxury boom Hermès reported a 25% sales increase in Japan for the first quarter, with Tiffany & Co. and Balenciaga also expanding their market presence. This trend is boosted by wealthy shoppers, who are increasingly buying rare, limited-edition bags in Japan, The Japanese for them is ‘her-pat’ and describes those who shop as if they’re on ‘Hermès patrol,’ often posting their purchases on social media,” In May, duty-free sales by foreign nationals hit a record high, driven by international tourists, particularly from China, boosting overall sales growth in department stores. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/e4d6805e-2b11-4d7d-8251-cd618f3b23fa/Whitebalance.Oatt%2F+Getty+Images+Signature The Drop - Trend Taster: influencer menu edition - Influencer menus Restaurants are collaborating with viral chefs and foodie influencers to craft unique menus inspired by popular recipes, so called ‘influencer menus’, appealing to younger audiences. Short-form video platforms have boosted foodie culture, leading to viral recipes and collaborations that set these restaurants apart from competitors. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b6cb46e4-de70-44e0-b12d-467ac7e47926/POST+2024-08-07+YouTube.png The Drop - Trend Taster: influencer menu edition - YouTube’s AI radio YouTube is testing an AI-generated conversational radio feature and a Shazam-like tool for song identification. The radio feature, available to select US Premium users, lets you create custom stations by describing your preferences. The song identification tool allows users to find songs by singing, humming, or playing parts of them. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9463b3ad-79f5-4b5b-b046-1540371790ea/POST+2024-08-06+MUSIC+AS+A+SOCIAL+IDENTITY+.png The Drop - Trend Taster: influencer menu edition - Gen Z music discovery A recent study found that 45% of 18-24 year olds using social media for music discovery, In addition to using TikTok for music sharing, apps like Receiptify, Obscurify, and "How Bad is Your Spotify?" let users share stats, obscurity scores, and self-roasts. This is reflecting Gen Z's desire to showcase their musical tastes and turn it into social content. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/2e862133-f0f4-4b4b-92a9-ccac42ada333/POST+2024-08-05+SAMSUNG+GALAXY+RING.png The Drop - Trend Taster: influencer menu edition - Who is winning the smart ring battle? In the battle of the smart rings, Samsung is launching its first finger-worn wellness tracker. While Oura, a veteran in the category, expands its retail presence, it is facing increased competition from Indian startup Ultrahuman, who are adding AFib (atrial fibrillation) detection to its Ring Air. https://www.23insights.co.uk/drop/what-is-trendjacking monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1b753427-edd7-42de-bbca-82b1072bd325/igor-omilaev-5LtwHDIhSws-unsplash.jpg The Drop - What is trendjacking? - Make it stand out Igor Omilaev/ Unsplash https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/31c398e0-b772-4c3d-8b38-018570f58642/Oreo+Dunk+in+the+Dark.png The Drop - What is trendjacking? - Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout The Oreo "Dunk in the Dark" tweet is a classic example of successful real-time marketing and trendjacking. During the 2013 Super Bowl, an unexpected power outage plunged the New Orleans Superdome into darkness for 34 minutes. Oreo's social media team, already on standby for the big game, quickly seized this moment. They tweeted a simple image of an Oreo cookie against a dark background with the caption "You can still dunk in the dark." This clever, timely response to the blackout immediately went viral, garnering thousands of retweets and likes within minutes. The tweet demonstrated Oreo's agility, creativity, and ability to capitalize on a trending moment, all while staying true to their brand identity. It's often cited as a benchmark for successful real-time marketing, showing how a brand can insert itself into a conversation naturally and memorably, even during an unexpected event. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/31c12768-c4f4-46d6-989c-84297dcb25d2/landscape-1455124092-hbz-van-gogh-00-index.jpg The Drop - What is trendjacking? - Airbnb's recreation of Van Gogh's bedroom for rent during a museum exhibition Airbnb's recreation of Van Gogh's bedroom is a prime example of creative trendjacking in action. In 2016, during the Art Institute of Chicago's exhibition of Van Gogh's paintings, Airbnb partnered with the museum to create a full-scale, three-dimensional replica of the artist's famous "Bedroom in Arles" painting. This unique room was then listed on Airbnb for just $10 per night, allowing art enthusiasts to literally step into Van Gogh's world. The campaign brilliantly merged art, tourism, and technology, generating massive media coverage and social media buzz while showcasing Airbnb's innovative approach to experiential marketing. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/24057c84-2951-4c82-91f7-93f59466d2c6/434712D100000578-4793534-image-a-53_1502828557009.jpg The Drop - What is trendjacking? - IKEA's "Game of Thrones" cape instructions after a character wore a similar fur IKEA's "Game of Thrones" cape instructions showcased the brand's quick wit and ability to capitalize on pop culture moments. In 2017, after it was revealed that some of the show's costumes used IKEA rugs as capes, the Swedish furniture giant responded with a clever marketing move. They released a set of mock assembly instructions titled "VINTER," mimicking their iconic style guide. The instructions humorously detailed how to turn an IKEA SKOLD sheepskin rug into a Jon Snow-style cape. This playful response not only entertained fans of both the show and the brand but also demonstrated IKEA's ability to join trending conversations in a relevant, on-brand manner, earning widespread media coverage and social media engagement. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1d8a9edb-c595-44bd-8829-53557ffae1f4/decathlon-ad-details.jpg The Drop - What is trendjacking? - Decathlon’s response to the Windows outage Decathlon responded to a major global IT outage with a timely marketing campaign in Canada. The sporting goods retailer, in collaboration with agencies Rethink and Cossette Media, displayed a billboard referencing the "Blue Screen of Death" error that affected Windows PCs worldwide. The ad encouraged people to "Get outside" and offered a 50% discount on outdoor goods, complete with a QR code linking to Decathlon's website. This approach exemplifies trendjacking by leveraging a current event to promote the brand's products. The campaign's simplicity and relevance demonstrate how companies can effectively use timely, contextual advertising to engage consumers and drive sales. https://www.23insights.co.uk/drop/trend-taster-005 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d0f3023d-c789-4787-bf11-ec4fb27ab396/POST+2024-08-02+ADULT+FANTASY+BOOKS+ROMANTASY.png The Drop - Trend Taster: romantasy edition - Romantasy boosts 2024 print book sales Print book sales rose 1.1% in the second quarter of 2024, driven by significant gains in the adult fantasy genre, due to an increase in interest in romantasy. Adult fantasy sales soared 85.2%, with adult fiction sales up 6.3% due to increases in science fiction and thrillers. Meanwhile, graphic novel sales dropped 16.1% compared to their 2022 peak. This slow improvement suggests a potential end to a two-year sales decline. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/91d0f4b4-f0d7-47f3-8397-7eee677e4d84/Icons8+Photos The Drop - Trend Taster: romantasy edition - The rise of clothing repair services With only 10% of the UK population confident in repairing clothing and 60% wanting more eco-friendly services, M&S is launching a clothing repair service as part of its Plan A sustainability roadmap. The "M&S fixed by SOJO" hub will debut this month, in partnership with Sojo, to address the issue of rising textile waste. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b84fd0c2-a3ee-4524-a835-f12a86714c9d/POST+2024-07-31+X+DOWNVOTING+BUTTON.png The Drop - Trend Taster: romantasy edition - Will X get a dislike button? X, formerly Twitter, is developing a downvoting feature to improve reply rankings but wants to avoid becoming a “hivemind like Reddit.”. Recent findings suggest it may resemble a "dislike" button, shown as a broken heart icon next to the "like" button. The feature, currently tested on replies, aims to promote better responses and discourage anger-driven content. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a9ac5037-6a5e-4e81-b402-78353c9da4ab/POST+2024-07-30+DUMB+PHONE.png The Drop - Trend Taster: romantasy edition - Gen Z wants dumb phones A Morning Consult survey shows that 42% of both Gen Z and millennials show a preference for non-digital devices, driven by discontent with current screen time, indicating a shift towards analogue-inspired status symbols. Interest in "dumb phones" is higher among Gen Z adults (28%) and millennials (26%) compared to U.S. adults (17%), Gen Xers (13%), or baby boomers (9%). https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/102e5a88-3a8a-44ce-bdef-66618c9f6916/POST+2024-07-29+NOPLACE.png The Drop - Trend Taster: romantasy edition - What is “noplace”? Aiming to revive the social aspect of social media, the new app noplace has topped the App Store after launching publicly. Targeting a younger audience, noplace offers customizable, colourful profiles where users can share their activities, interests, and more. The app has gained popularity for its nostalgic, Myspace-like customization features, allowing users to personalize their profiles with tags or "stars" related to their interests, such as astrology signs or hobbies. Unlike Facebook, noplace focuses on text-based updates and uses AI to provide suggestions and summaries, creating a global group chat experience. https://www.23insights.co.uk/drop/trend-taster-004 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/76390759-52c9-4dfa-aaef-74483637e598/POST+2024-07-26+SOUTHERN+EUROPE+TRAVEL.png The Drop - Trend Taster: city or not city edition - Southern Europe travel surge With the Northern Hemisphere's summer holiday season in full swing, Southern Europe expects a busy season as tourists flock to its beaches. Spain, Italy, and France are seeing a surge in visitors, surpassing pre-pandemic numbers. Last year, 1.3 billion people travelled internationally, still 10% below 2019 levels but over 200% up from 2020. The OECD reports uneven recovery, with Europe benefiting from strong intra-European and American travel, while U.S. inbound travel remains 16% below pre-pandemic levels due to the strong dollar. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/13b75098-baad-4fb0-aa9a-678935317f37/POST+2024-07-25+QUIET+VACATIONING.png The Drop - Trend Taster: city or not city edition - What is quiet vacationing? Quiet vacationing, taking time off without informing your boss, reflects a toxic work culture. In the US, 78% of workers don't use all their paid time off, fearing they'll appear lazy. A Harris poll found that 76% of workers wish their workplace valued regular breaks and utilizing paid time off more and nearly 40% of millennials take time off without telling their manager. Many schedule messages to appear as if they're working overtime. #trends https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/bd1f303c-f2a9-4517-b960-cf67dd55d1fb/POST+2024-07-24+CITY+OR+NOT+CITY.png The Drop - Trend Taster: city or not city edition - City or not city? A viral Chinese-English phrase, "city 不 city啊?" (city or not city), humorously divides life into "city" and "not city," with "city" meaning stylish or trendy. Originating from Shanghai-based Paul Mike Ashton (@bao_bao_xiong_), it has inspired travel promotions and posts by celebrities like Lang Lang and Zhou Yutong, celebrating Chinese culture with a playful, universal appeal. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/5597d65f-c20a-4ee2-9af1-76f115b563d3/Post+2024-07-23+Travel+agents.png The Drop - Trend Taster: city or not city edition - Travel agent revival Travelers are rediscovering the value of travel agents, reversing a trend that once suggested their obsolescence. Since the industry's mid-'90s peak, the number of travel agents had halved by 2014, with predictions of further decline. However, by 2021, 76% of advisors reported an increase in customers compared to pre-pandemic levels. A 2023 survey of 2,000 American travellers revealed that 38% of Gen Z and millennial respondents preferred traditional travel agents over online booking platforms, a sentiment shared by only 12% of Gen Xers and 2% of baby boomers. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/626a46fb-4eb2-40a6-8357-18320d28c378/Post+2024-07-22+Gen+Z+Spending.png The Drop - Trend Taster: city or not city edition - Gen Z $57.6 trillion USD spending According to NielsenIQ’s Gen Z Spending Report, Gen Z emerges as the wealthiest generation at its current life stage compared to previous generations, bolstered by income advantages. Gen Z currently represents about 17.1% of the global spend totalling $57.6 trillion USD, a figure expected to rise to 18.7% by 2030 as global spending reaches $67.2 trillion USD. By 2034, Gen Z is projected to contribute nearly $9 trillion USD to global spending, surpassing all other generations in economic impact. https://www.23insights.co.uk/drop/zeitgeist-zoom-underconsumption-core monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8a91d2a6-030b-4828-a8a3-f4a874710ada/1.png The Drop - Zeitgeist Zoom: Underconsumption Core - This month’s Zeitgeist Zoom explores the #underconsumptioncore trend. The report covers: What is underconsumption core? How did we get here? What is riving this trend? Impact on luxury Is it virtue signalling? Is it sticky? https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1722188924588-YM2CM3UHOQ5LCL0QKQ0S/12.png The Drop - Zeitgeist Zoom: Underconsumption Core - 12.png https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1722188921936-1GT7TWXVUQ7DEC409KGH/22.png The Drop - Zeitgeist Zoom: Underconsumption Core - 22.png https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/1722189020942-OE1TGEMGXIFUGS6AP8ED/6.png The Drop - Zeitgeist Zoom: Underconsumption Core - 6.png https://www.23insights.co.uk/drop/trend-taster-003 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/31eb249f-26b0-4bc2-89ba-5a526423e714/Post+2024-07-19+User+Generated+Content.png The Drop - Trend Taster: wine joy edition - 86% of consumers trust brands using user-generated content Influencers often oversaturate social media feeds and can negatively impact brand perception. In contrast, 86% of consumers trust brands using user-generated content (UGC) over influencer marketing. Real customer endorsements are more effective, with 80% preferring recommendations from friends or peers and 90% making purchases based on these endorsements, while 62% have never bought a celebrity-promoted product. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/284e9952-7ebc-4442-a724-8d449dfb52c8/Post+2024-07-18+Frich+app.png The Drop - Trend Taster: wine joy edition - What fintech does Gen Z use? New York City-based start-up Frich aims to create a social financial community for Gen Z, allowing users to ask questions and share financial data anonymously to understand their peers' financial status without feeling competitive. Frich primarily functions as a community-driven money app. Other fintechs also target Gen Z, such as Alinea Invest, which raised $3.4 million in January for its AI-powered wealth management app for Gen Z women, and Bloom, a zero-commission stock investing tool for teens, which reached 1 million downloads shortly after its February 2022 launch. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8009715a-3e90-428d-aed4-9706a824a1ae/Post+2024-07-17+Thailand+White+Lotus.png The Drop - Trend Taster: wine joy edition - Thailand’s White Lotus effect Following the conclusion of filming for Season 3 of The White Lotus at various resorts and locations in Thailand, the country is preparing for an anticipated increase in tourism. Although the series won't air until next year, hotels and tour operators are gearing up for a potential surge in bookings, dubbed the "White Lotus bump." Black Tomato, a luxury travel agency that specialises in “set-jetting” vacations designed around popular movies, has already seen a 44% increase in sales to Thailand in the first four months of this year compared to the same period last year, with prices rising approximately 15%. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a50ff943-097a-4109-99e9-ae8fc1d5fe6f/Post+2024-07-16+Inflection+AI.png The Drop - Trend Taster: wine joy edition - Emotional support AI Inflection AI, a start-up specializing in artificial intelligence, has launched Pi, a chatbot designed to offer emotional support and validation to users. Pi represents a trend where technology companies are enhancing chatbots with personality and conversational skills, akin to Snapchat’s My AI system. Positioned as a public benefit corporation, Pi aims to develop trustworthy AI that avoids giving bad advice or facilitating harmful behaviour. To enhance its capabilities, Inflection AI collaborated with therapists to train Pi's algorithm extensively over the past year https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/8b5da0b0-728c-4e5a-adb2-884b6cd6abb9/Post+2024-07-15+Gen+Z+Wine+Joy.png The Drop - Trend Taster: wine joy edition - 53% increase in sales from first-time wine buyers Joy wine was created to attract untapped, non-wine-drinking Gen Z and Millennials audiences. Since its 2023 launch, the brand has seen a 53% increase in sales from first-time wine buyers. Collaborating with over 100 influencers, JOY encouraged authentic endorsements and generated more than 300 pieces of user-generated content across social media. The campaign focuses on key brand pillars such as music, travel, entertainment, and dating, areas known to strongly resonate with this demographic. https://www.23insights.co.uk/drop/trend-taster-002 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/c5b7c216-5c24-4491-bb90-e93365a469e5/Post+2024-07-12+Celebrity-centric+audio+erotica.png The Drop - Trend Taster: Japanese collector’s edition - Celebrity-centric audio erotica Celebrity-voiced erotica, popularized by apps like Dipsea and Quinn, now features famous actors narrating explicit content, including Andrew Scott, Luke Cook and Victoria Pedretti. This trend provides a sense of safety for listeners as they explore sexuality through familiar celebrity voices. However, it also fosters parasocial relationships, as recent deepfake pornographic images of Taylor Swift sparked debates about AI ethics, celebrity idolatry, and government regulation https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a974c54f-13f0-48b4-a15a-e6337675349d/master1305+on+Freepik The Drop - Trend Taster: Japanese collector’s edition - 66% of Gen Z women engaging with sports According to EY’s Sports Engagement Index, 49% of women in the UK engage with sports through participation, attending events, or following via TV, online, or social media. This equates to 13 million women, compared to 18 million men. Engagement among Gen Z women is closer to their male counterparts, with 66% of Gen Z women engaging with sports compared to 79% of Gen Z men. However, only 37% of women aged 55 and over engage with sports, compared to 66% of men in the same age group. The top sports for Gen Z women are football, badminton, dancing, Formula One, and basketball. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/3937f47c-230e-4e2a-8dc9-5b46e18a9b5b/Post+2024-07-10+No+launch+dating+trend.png The Drop - Trend Taster: Japanese collector’s edition - “No launch” dating trend A "no-launch" involves not sharing any aspect of your relationship online, contrasting with hard-launching or soft-launching, where partners post dedicated or discrete photos of each other. This approach allows couples to process their relationship privately without public scrutiny or pressure. Advocates believe it promotes authenticity and genuine connection, as partners focus on each other rather than capturing moments for social media. This trend reflects a broader shift toward more private and less performative use of social media. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b15f1961-621d-42dd-894a-5afae2f126b7/Post+2024-07-09+Japan+Collector+Culture.png The Drop - Trend Taster: Japanese collector’s edition - Japanese collector culture Japan balances technological innovation with a strong connection to tradition, an essential duality for foreign brands entering the market. Manga dominates over a third of Japan’s publishing market, valued at over 693 billion yen in 2023. Additionally, Japan's vinyl market has surged, with production increasing sixfold to 3.9 billion yen from 2012 to 2021, according to the Recording Industry Association of Japan. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/12e0bf47-5b8c-4a36-8769-1db759c4ba59/Photo+by+charlesdeluvio+on+Unsplash The Drop - Trend Taster: Japanese collector’s edition - Gen Z use Pinterest for searches Gen Z, accustomed to the presence of search engines, increasingly uses Pinterest for searches at higher rates than other generations, with a 30% year-on-year increase. They are seven times more likely to purchase a product they previously saved on Pinterest, indicating a strong consideration for future purchases even if they don't buy immediately. https://www.23insights.co.uk/drop/trend-taster-001 monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/d4760cd5-35de-4f76-ae2e-b9b26daccb88/Post+2024-07-05+Famous+Birthdays.png The Drop - Trend Taster: Caesar salad edition - Who has the most famous birthday? Famous Birthdays underwent a transformation when founder Evan Britton observed a shift towards online personalities over traditional celebrities, prompting the creation of a dynamic map spotlighting influencers significant to Gen Z. Today, the platform offers a subscription service that delivers real-time updates on trending online stars, facilitating swift connections between talent agencies and emerging personalities. The site's trending list highlights popular figures such as gamers and models, often unfamiliar to mainstream audiences but highly influential among youth. For businesses targeting the teen demographic, Famous Birthdays provides crucial insights into current influencers resonating within this generation. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/b8adb83a-be5b-4689-9e35-bc17e6864d23/Post+2024-07-04+Social+Media+Fake+News.png The Drop - Trend Taster: Caesar salad edition - Who has the most fake news? According to the Reuters Institute Digital News Report 2024 survey across 47 markets, TikTok and X pose the greatest challenges in identifying the credibility of news content, with one in four respondents finding it somewhat difficult to distinguish between truth and fake news on these platforms. The report notes that concerns about misinformation often stem from encountering opinions, agendas, and journalism perceived as superficial or unsubstantiated, rather than outright fabricated news. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/52862d32-5492-4a14-b190-bf34dc9e444c/Post+2024-07-03+Facebook+Messenger+Communities.png The Drop - Trend Taster: Caesar salad edition - Facebook user can now create Messenger “Communities” to to 5,000 people Meta now allows users to create "Communities" on Messenger, enabling admins to add up to 5,000 people without needing a Facebook page or group. However, this feature isn't available to all users yet, and Meta highlights that privacy levels differ from typical personal messages. These updates align Messenger more closely with platforms like WhatsApp and Discord, as reported by TechCrunch. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/9fcc8dca-ec27-4179-964b-2d4fa7788b27/Photo+by+freepik The Drop - Trend Taster: Caesar salad edition - What is “close friends on live”? Instagram has introduced a new feature allowing users to broadcast live exclusively to their Close Friends list. This "Close Friends on Live" feature enables users to go live with up to three others in their Close Friends circle. Originally launched in 2016, Instagram's live broadcasts were public and visible to all followers. Late last year, Instagram introduced Notes, a status feature that lets users share updates with real-world friends using text and emoji. These Notes appear at the top of friends' inboxes for 24 hours https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/a85435c7-39b8-4b6e-b369-888b7ba41624/Image+by+katemangostar+on+Freepik The Drop - Trend Taster: Caesar salad edition - X/ Twitter is still the main platform for news seekers A Pew Research study indicates that X, formerly known as Twitter, has the most dedicated news-seeking user base among social media platforms. While most U.S. users on Facebook, Instagram, and TikTok do not primarily use these sites for news, about half of X users regularly get news there, with 65% citing it as a main reason for using the app. X users also frequently see breaking news in real-time, with 75% reporting this experience, compared to Facebook (58%), TikTok (55%), and Instagram (44%). Despite Facebook being the top news source overall with 30% of U.S. adults using it for news, X remains a key destination for news-focused users. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/0a2a957b-4e07-48e3-a321-857503f66056/Photo+by+Alexander+Shatov+on+Unsplash The Drop - Trend Taster: Caesar salad edition - TikTok is testing streaks that are similar to Snapchat’s TikTok is testing a streak feature similar to Snapchat's, available in limited markets for select users. To get a streak, users must message someone over three consecutive days, earning a badge showing the streak count. The streak ends if no messages are exchanged within 24 hours. TikTok notifies users when a streak is about to end to encourage continuation, aiming to create a similar status symbol of frequent interaction among friends as seen on Snapchat. https://images.squarespace-cdn.com/content/v1/6620f575e6da3b7bdba2e4d7/aa0ba822-5548-4554-b581-655a85a7a753/Post+2024-06-27+Buzz+Feed+Caesar+Salad.png The Drop - Trend Taster: Caesar salad edition - What is the “It Girl Dinner”? The trending summer meal combo, dubbed the "it" girl dinner on TikTok, features a viral meme highlighting a dry martini, Caesar salad, and fries as a popular choice among young women. This meme has sparked a trend on TikTok and X, praised for its balanced flavour profile, affordability (often cheaper than an entree), and shareable nature. Like past viral food trends, variations of this meal combo are already circulating, including substitutions like Diet Coke. 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